BlockchainDefender studied the online reputation of a cryptocurrency which fell into crisis and analysed the reputation of the coin both before and after the event - here are the results we found.

1. A Crypto in Crisis
BLOCKCHAINDEFENDER
People are researching blockchains, cryptocurrencies and
tokens online, and are increasingly making investment decisions
based on what they find.
More so than traditional tech and finance companies, FinTechs
must put more effort and resources into building a credible and
durable online reputation. A shift in reputation sentiment - or
a PR crisis which negatively impacts your brand online - can
decimate coin trading prices overnight.
Why Your Online Reputation Matters
BlockchainDefender studied the online reputation of a
cryptocurrency which fell into crisis and analysed the reputation
of the coin both before and after the event.
The study was based on a sample set of cryptocurrency data for
the most popular brand searches within Google as viewed in 5
different countries.
Reputation Crisis: A Study
BlockchainDefender is an innovative new solution for blockchains
(cryptocurrencies/tokens), ICOs, exchanges and individuals
within the space.
Providing online reputation management services that allow
businesses – as well as individuals – to control their online
presence, BlockchainDefender’s core product is search engine
suppression. By displacing negative content in the search results
positive material can rise accordingly, with a stronger reputation
as the end result.
ReputationDefender has substantial expertise working for
clients within the blockchain/cryptocurrency industry. As a
result of our unrivalled knowledge and first-hand experience,
BlockchainDefender was born.

2. Over the 5 countries
analysed there was little
to no negative content
being published for the
brand search for the
cryptocurrency before the
crisis event. This isn’t typical
for a crypto organisation, so
it was obviously in very good
standing in the market.
In fact, there was
significantly better than
average positive content
being shared online, coming
in at 16.4%. Most content
being published about the
project was neutral - 37.5%
- and not of reputation
concern to the brand.
1.3%
Negative Potential Negative Official Neutral 3rd Party Positive
Negative Official Neutral 3rd Party Positive
23.4%
37.5%
43.2%
34.2%
30.6%
16.4%
2.4%
10.8%
In comparison, directly after
the crisis we saw a significant
increase of 22.1% negative
impact over the 5 key
demographics.
What was also evident was
a massive decrease of 14%
of positive impact across
the analysed counites,
In addition, all ‘possible
negative’ sites prior to the
crisis evolved into 100%
negative sites due to user
comments being added after
the event .
Before Crisis
AFTER Crisis

3. East Vs West
Interestingly, we can clearly see the contrast in how the crisis
was perceived in key demographics, with a huge swing in negative
impact in the West compared to the East.
NEGATIVE
OFFICIAL
NEUTRAL
3RD PARTY POSITIVE
Google universal - japan
14.3%
52.9%
32.8%
Google universal - USA
2.25%
47.55%
21.2%
29%
Google universal - UK
40.65%
28.4%
30.95%
Google universal - United arab emirates
72%
5.25%
22.75%
East West

4. Before Crisis
Negative Impact: Breakdown
by Site Type and Occurrences
The charts below detail the amount of occurrences of sites and their classification
before and after the crisis. In one week we can see how 22 positive sites have been
replaced by 28 classified negative sites.
NEGATIVE 3RD
PARTY POSITIVE POTENTIAL NEGATIVENEUTRAL OFFICIAL
20
5
3
have been categorised as
negative crypto market news
e.g. cryptocompare.com
have been categorised as
negative mainstream news
e.g.. bloomberg.com
have been categorised
as negative forums e.g.
reddit.com
after Crisis
In total, BlockchainDefender discovered that
this cryptocurrency suffered from an average
of 23.4 % negative impact following the crisis,
a dramatic increase from 1.3% negative
impact pre-crisis.
Thecombinedaveragemonthlysearchvolume
forthebrandtotals250,000searchespermonth.
Due to the current negative impact, more
than 58,500 potential engagements are
being directly influenced by the new negative
material covering the crisis.
3
28
38
31
2
9
40
27
22

5. Before Crisis IMPACTafter Crisis
Coin Price During the Crisis
What impact did the crisis have on the trading price of the coin?
Analysis covering the 7 days during the event shows the devastating affect an
uncontrolled reputation crisis event can have on the value of a crypto project. The coin
price was decimated overnight, which resulted in the loss of millions of pounds.
Market Cap: 160,313,254 USD
Price USD: 3.20
Price BTC: 0.00047549
24h Vol: 4,470,020 USD
Market Cap: - 55,552, 520 USD
Price: - 1.15 USD
Price BTC : - 0.00014776
Market Cap: 104,760,132 USD
Price USD: 2..05
Price BTC: 0.00032773
24h Vol: 2,989,950,USD

6. 9.
YOUR ONLINE
REPUTATION
AFFECTS YOUR
PROJECT’S
VALUE.
WE CAN HELP YOU IMPROVE YOUR COMPANY’S
REPUTATION AND CONTROL WHAT INVESTORS SEE.
Contact our team of experts today.
Call us on 0800 131 0700 or email info@blockchaindefender.io
BLOCKCHAINDEFENDER