Measuring Social Media ROI: CampMinder Camp 6 Presentation
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Thank you for attending my session at CampMinder Camp 6 on social media measurement for summer camps.
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Measuring Social Media ROI: CampMinder Camp 6 Presentation
- 1. How do I measure ROI? Social media measurement for summer camps.
- 2. Acquire customers more efficiently
- 3. Acquire customers more efficiently
- 4. WE WOULD MEASURE EVERYTHING BUT WHY?
- 5. Acquire customers more efficiently
- 6. Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important. - Seth Godin
- 7. Easy to Measure: Hard to Measure: Likes Fans Followers RTs Faves Reach Engagement Leads Sign Ups
- 8. Decide what to measure Create a measurable asset Execute Measure Optimize
- 11. Measurable Asset Message Content Engaging Image Tracking URL + Pixel Targeting
- 12. Measurable Asset Message Content Tracking URL + Pixel Targeting
- 13. How-To Measure Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo. Custom Landing Pages Offsite Forms Facebook Insights + Google Analytics
- 14. Conversion Tracking Create ad on social media platform Ask your web team to add code to your site See all metrics based on conversions
- 15. Extra Power in CampMinder Facebook, Google or Twitter Ad driving to your CampMinder request info page User fills out form and info is stored in CampMinder Redirect user to custom landing page where conversion tracking pixel fires Facebook/Google/Twitter measures conversion
- 16. Thank you!! Questions to blake@socialsummercamp.com. Facebook.com/socialsummercamp Twitter.com/socialsummrcamp Socialsummercamp.com
Notas do Editor
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
- Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.