This document discusses Rapanui Clothing, a sustainable fashion company established in 2008 that produces t-shirts, sweats, socks, underwear, and other items. It notes that cotton production uses large amounts of water and chemicals and has human costs. Rapanui aims to create sustainable supply chains and influence buyers through education to fund positive change in the fashion industry. The company seeks to continually improve through new low-impact materials, recyclable fabrics, renewable energy use, and reduced transport to lower its environmental impact.

1. www.rapanuiclothing.com

2. Sustainable Fashion Company – t‐shirts / sweats /
socks / underwear / tops / leggings etc
Est. 2008
Graduates of Renewable Energy and Business
Small investment start up, box of t‐shirts, organic
growth, now a fast growing SME.
Opportunity in the fashion economy to do things
differently
Started with sustainability as a core aim

3. Product, Planet, People
20’000 Litres of water for one kg of cotton (WWF)
Up to 20 spoonfuls of agrochemicals, 1 kilo cotton (EJF)
Widespread human cost

5. Fashion is an influential medium, with the power to
change buyer behaviour for the better.
No more itchy brown socks
NO

6. Sustainable supply chains – important.
Who pays? Change must be funded by demand
How to Fuel Demand?

7. “It’s not that people don’t care about sustainability
It’s just that they don’t know.”
Core principles of 21st century life?
Education ‐ Communicate
Economy ‐ Worth
Aspiration ‐ Want

8. Where clothing comes from and how it is made
Seed to shop – New technology / internet / mobile
Greater accountability for companies

9. Fast, cheap, compatible, proven
Industry > MEP > UK Parliament > EU

10. Not static, open to change
Constant improvement

11. 80% of impact Post Purchase
Consumer‐use
Fast drying materials
Technical nutrient + C2C designed‐in
Contact Points
Lots of development
(ops, infrastructure, economies, technologies)

12. Reducing impact on a normal model
Or start again – change the model
Designed into Rapanui from the start

13. New low‐impact (semi‐synthetic?) eco textiles
Recyclable fabrics
RE powered system
Reduced Transport
Way cooler.
Consumers will finance the change
Communication, value, aspiration.

14. 137 Billion Cash Reserves?

15. www.rapanuiclothing.com
@rapanuiclothing