Netflix - Enabling a Culture of Analytics

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This document discusses how Netflix has established a culture of analytics. It outlines Netflix's cultural values like high performance and freedom/responsibility that support analytics. It also describes Netflix's team structure with vertical alignment across functions like engineering and content, and specializations within teams. The document notes how Netflix's technology has evolved from separate processes for analyzing and reporting data, to integrated platforms. It highlights data accessibility tools Netflix provides like Metacat, APIs, and portals. The document concludes that Netflix's cultural bias, team structure, innovative tools, and data accessibility have enabled its culture of analytics.

Dados e análise

Enabling a Culture of
Analytics
Blake Irvine
Manager, Data Science & Engineering

Quick Intro
Who is this BI guy?
What does a Culture of Analytics bring?

Netflix is Reinventing Television
“The Secret Sauce
Behind Netflix's
Hit, "House Of
Cards": Big Data” --
Fast Company
“Giving Viewers What They
Want” --New York Times
“The Science Behind the
Netflix Algorithms That
Decide What You’ll Watch
Next” --Wired
Data-Mining Boosts Netflix's
Subscriber Base, Showbiz
Clout
--AdAge

Foundations
Cultural values
Team structure
Technology changes
Data accessibility

Cultural values
High Performance
Freedom & Responsibility
Context
Highly Aligned, Loosely Coupled

Team Structure
Vertical alignment
Specializations, not pigeonholes

Team Structure - Vertical
Engineering
Analytics
Reporting
Modeling
Reed
Hastings
Finance
David Wells
Content
Ted Sarandos
Marketing
Kelly Bennett
Product
Neil Hunt
Business
Development
Bill Holmes
DSE
Content
DSE
Finance
DSE
Marketing
DSE
Streaming
DSE
Partner
Analytics

Team Structure - Specialization
Analytics
Reporting
Modeling
Engineering
Analyst
Engineer
Viz
Engineer

Technology Changes
What are our BI tools, and why?

Technology - Past
Process Analyze Report

Technology - Present
Process Analyze Report

Technology - Future
Process Analyze Report

Data Accessibility
Metacat
Big Data API
Big Data Portal

Making it Happen
Cultural bias, team structure, innovative tools,
and accessibility
Training
Talent

Questions / Future
Blake Irvine
birvine@netflix.com
https://www.linkedin.com/in/blakeirvine
Netflix culture: http://goo.gl/Vmq93c

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1. Enabling a Culture of Analytics Blake Irvine Manager, Data Science & Engineering

2. Quick Intro Who is this BI guy? What does a Culture of Analytics bring?

3. Netflix is Reinventing Television “The Secret Sauce Behind Netflix's Hit, "House Of Cards": Big Data” -- Fast Company “Giving Viewers What They Want” --New York Times “The Science Behind the Netflix Algorithms That Decide What You’ll Watch Next” --Wired Data-Mining Boosts Netflix's Subscriber Base, Showbiz Clout --AdAge

5. Foundations Cultural values Team structure Technology changes Data accessibility

6. Cultural values High Performance Freedom & Responsibility Context Highly Aligned, Loosely Coupled

7. Team Structure Vertical alignment Specializations, not pigeonholes

8. Team Structure - Vertical Engineering Analytics Reporting Modeling Reed Hastings Finance David Wells Content Ted Sarandos Marketing Kelly Bennett Product Neil Hunt Business Development Bill Holmes DSE Content DSE Finance DSE Marketing DSE Streaming DSE Partner Analytics

9. Team Structure - Specialization Analytics Reporting Modeling Engineering Analyst Engineer Viz Engineer

10. Technology Changes What are our BI tools, and why?

11. Technology - Past Process Analyze Report

12. Technology - Present Process Analyze Report

13. Technology - Future Process Analyze Report

14. Data Accessibility Metacat Big Data API Big Data Portal

15. Data Accessibility - Metacat

16. Data Accessibility - Big Data API

17. Data Accessibility - Big Data Portal

18. Making it Happen Cultural bias, team structure, innovative tools, and accessibility Training Talent

19. Questions / Future Blake Irvine birvine@netflix.com https://www.linkedin.com/in/blakeirvine Netflix culture: http://goo.gl/Vmq93c