Introduction to bizz backup co., ltd. r5 eng

© Bizz Backup | All Rights Reserved 2
Bizz Backup is delivering superior value of management
consultancy. We help our clients to improve their business from
visionary goals, strategic directions, “Flawless Execution of
Solutions”, and measurable outcomes to increase client
revenues and enabling growth.
Bizz Backup is specializing in consumer marketing, shopper
marketing, commercial planning, sales force management,
channel management, modern trade management, general trade
management, distributor management, sales intelligence, process
excellence, and more.
Our services are including “Skills Enhancement” e.g.
selling skills, coaching skills, negotiation skills, and national
account management via tailored in-company training that build
clients’ workforce capabilities, stimulate behavior
change, and promote a culture of excellence.
About us

• Delivering superior value of
management consultancy, and building
clients’ workforce capabilities to
increase client revenues and enabling
growth, benefiting to all stakeholders.
Our Purpose

Leadership
Collabora
tion
Integrity
Respect
for the
Individual
Our Values provide the ethical
and behavioral framework on
which we base our decisions
every day. We will be
courageous and defend our
values and beliefs:

Leadership
Collabora
tion
Integrity
Respect
for the
Individual
Respect for the Individual
We treat clients, colleagues, and all
other people with consideration,
empathetic, dignity, courtesy, and
fairness. We treat people as we
would like to be treated.
We have confidence in each other’s
capabilities and intentions. We believe
that people work best when there
is a foundation of trust.

Leadership
Collabora
tion
Integrity
Respect
for the
Individual
Integrity
We are open, honest, and doing the right
thing. We are straightforward with each
other. We observe appropriate
confidentiality of our client
information.
We are committed to serve with good
sense and wise solutions. We only make
promises we can keep. We deliver
“Flawless Execution of Solutions”.

Leadership
Collabora
tion
Integrity
Respect
for the
Individual
Leadership
A change agent who challenges the status
quo. We proactively sense and respond to
problems and opportunities. We assume
personal ownership and accountability
for business results and solutions.
We are all leaders in our area of
responsibility, with a deep commitment to
deliver leadership results. We are
determined to be the best at doing
what matters most.

Leadership
Collabora
tion
Integrity
Respect
for the
Individual
Collaboration
Shared Values is our foundation.We puts
interests of enterprise above own. We
work together in a manner that is team-
oriented, constructive, and challenging.
We are providing an open and consultative
environment that encourages their people to
raise issues and discuss differences of
opinion. We are objective in forming
our professional opinions and the
advice we give.

• Be, and be recognized as, the
best local management
consultancy in Southeast Asia.
Our Vision

• We thrive on building deep relationships
with our clients.
• We are dedicated to achieving profound,
tangible, high-value management
consulting services, and uplifting client’s
workforce capabilities.
Our Mission

Talent
Development
Management
Consulting
Commercial
Advisory

Management
Consulting
We provides many opportunities that will assist
an organization in developing its
strategies and “Flawless Execution of
Solutions” to increase client revenues and
enabling growth.
We provides project management services,
including plan development, implementation,
evaluation, and modification that are focused
on general management, strategic
marketing direction, commercial planning
and development, and supply chain
initiatives.

Management
Consulting
We focus on efficiency, effectiveness, and
change management to deliver tangible
results, such as:
Strategic management
Portfolio management
Marketing strategy and brand planning
Business process improvement
Corporate compliance
Management control
Tax planning
And more…

Management
Consulting
Exploring and understanding the
case
Framing and analyzing the real issue
Developing “Flawless Execution of
Solutions”
Proposing and getting agreement
Training and convincing the team to
avoid change resistance
Implementing agreed solutions
Measuring the outcomes
Continuous improvement and
sustaining long-term success

Commercial
Advisory
We provides a wide range ofcommercial
advisory services including:
Commercial strategy and sales planning
Channel management
Organizational design
Time and territory management
Sales intelligence and process excellence
Sales motivation planning
Sales performance measurement
Customer insights
Negotiation strategy
And more…

Commercial
Advisory
Modern Trade
Shopper/
Customer Marketing
General/
Traditional Trade
Sales Operation and
Process Excellence

Modern Trade
Modern Trade
Building “Key Customer Profile” andSearching “Business
Opportunities”
Translating “Key Customer Insights” and leveraging into
actions
“Segmenting Key Customers” for betterresources allocation
“Trade Spending in Big Picture” forutilizing trade
investment
Optimizing the “Trading Terms”and business agreement
Designing an actionable “Joint Business Planning”
Simulating Key Customer “Annual Promotional Plan and
Control”
Creating Key Customer “Joint Collaborative Scorecard”
Evaluating the “Promotion Efficiency”

General/
Traditional Trade
General/Traditional Trade
Analyzing and Finalizing the “Best Fit Distribution
Channel”
Defining “Channel Strategy , Distribution Strategy, and
Penetration Strategy”
“Screening and Selecting” the Distributor Partners
“Managing the 3rd Party Sales” – the Distributor Partners
Optimizing the sales structure via “Sales Force
Effectiveness”
Setting and Monitoring Distributor KPI’s
Controlling “Distributor’s Inventory” for long-term
healthy growth
Strengthening the “Local Key Customer”
“Distribution Expansion” opportunities in General Trade

Shopper/
Customer
Marketing
Shopper/Customer Marketing
Translating “Consumer and Shopper Insights” and
leveraging into actions
Creating “Category Partnership Initiatives” for
enhancing business relationship
Reviewing the suitable product range and develop
“Product Assortment Guideline” for specific
channel
Reviewing the brand position, its market share, and
develop “Standard Merchandising Guideline” for
specific channel
Reviewing the price position, and develop “ Floor Price
Guideline” to avoid price conflict among channels

Sales Operation
and Process
Excellence
Sales Operation and Process Excellence
Defining “Key Commercial Strategies” to increase
client revenues and enabling growth
Building “Relevant Business Reports and
Scorecard” for ease of measurement
Rationalizing “Sales Forecast” lead to good
inventory control resulting better financial efficiency
Improving “Internal Process” and managing
operational execution
Designing an “Effective Annual Appraisal” for
satisfactory performance review
Activating the sales force and uplifting morale –
motivation via “Effective Sales Incentive Scheme”

Talent
Development
We provides many opportunities on training
and development that build clients’
workforce capabilities, and promote a
culture of excellence through strong
leadership.
We offers a variety of customized
workshops, seminars, and services
designed to build job skills and enhance
professional development by experience
and skilled professionals to stimulate
behavior change.

Talent
Development
We focus on behavior change – change
just one thing! via “tailored in-company
training programs”, such as:
Selling skills
Sales Coaching skills
Negotiation skills
Key customer management
Distributor management
Category management
Commercial management
And more…

Talent
Development
Understand Client’s Expectations
Analyze the organization's needs, Identify training goals, Align
learning objectives, Agree on timeline, who should attend, and etc.
Design and Develop a “tailored in-
company training programs”
Course content, Lessons and sequence of lessons, Interacting
learning "package" e.g. group discussion, exercises, role play
Implement the training package,
by ensuring: Educate – improve knowledge, Enhance individual
skills by doing – practicing the case plays, Embed positive attitude,
Reinforce behavior change, and Enjoyment
Evaluate the training package
Before, during, and after implementation of training
Measuring: “Quantitative Results”, Verbatim feedback via
“Qualitative Results”

Elementary
Advanced
BB100634 – Building Strong
Fundamentalof the 3rd
Party Sales
BB100853 – Marketing in
Big Picture for Non-
Marketer
BB100543 – Translating
Shopper Insights into
Category Initiatives
BB100735 – Structuring and
Managing the Winning Sales
Force
Intermediate
Pre-
Intermediate
Upper-
Intermediate

Program Outline and Featuring
“Pre-approach” – to be prepared is half the victory
Prepare FAB’s “Sales Proposition”
Prepare your opening statements
Practice your sales presentation
Adjust the “Sales Approach” based on buyer behavior
Demonstrated that the product/service match the
prospect’s needs
Customize a comprehensive questioning, and active
listening
Anticipate and handle customer’s negative behavior,
conflict, and objections
Influencing, convincing, or persuading to get commitment
Employ “Closing Tips and Techniques”
Elementary

Prepare to get the most out of a coaching conversation
Making a “Positive Opening” – effectively manage and
control anger, conflict and difficult situations
“Discover” by applying effective listening skills to nurture
employee input
“Setting a Clearly Defined Goal”
Facilitating the coachee’s thinking via effective questioning
“Exploring the Possible Solutions”– make a positive
impact of the productivity and give a constructive
feedback to enhance performance
Following-up the coaching session – reinforce behavior
change
Embedding the coaching culture in the organization
Intermediate

Understand Key Customer’s Financial, Supply Chain, and
Retailing Strategies
Building Key Customer Profile
Define and prioritizing Key Customer’s Business
Opportunities
Simulate Key Customer Business Planning
Managing Promotional Investment
Trading Terms and Business Agreement
Designing “Joint Collaborative Scorecard”
Tailor and presenting “Key Customer’s Business Proposal”
Implementing “In-store Execution Excellence” for
maximizing outcomes
Evaluating Business Performance
Intermediate

Learn as much as possible about the other party
To gain a greater understanding of your own negotiation
strengths and weaknesses
Creating the ideal BATNA per engagement
Adopting strategies and selecting tactics
Assessing the other party’s BATNA
Aware of verbal signals and observe non-verbal signals
Proposing a realistic and specific proposal
Identify and repackage a proposal by valuing your
concessions
Bargain at all stages
Clinching the deal
Evaluate and learn from negotiation experiences
Upper-
Intermediate

“Ponder and Perform”
Our consulting process for “Improvement” stimulates “Ponder”,
using creativity to reveal critical and necessary business
strategies.
Convert its strategies to tactics, develop its “Flawless Execution
of Solutions” and “Perform”, aiming to increase client revenues
and enabling growth.

Uplifting Skills and Professionalism
Our intensive “Talent Development” programs are fully
customized, step-by-step approach for ease of understanding –
enhancing individual potentials and uplifting client’s workforce
capabilities.
We emphasis on “Interaction” through group discussion,
learning via case studies, and practicing via role-play for
“Uplifting Skills and Professionalism”.

Meticulously Designed – To Be Used in Real Life
Our exclusive “Talent Development” programs are
“Meticulously Designed”. We think over and define only issue
matter for group discussion, case studies, and role-play.
All topics and issues we created for learning based on actual
problems of its organization, ensuring “To Be Used in Real
Life” after the workshop.

Inspire and Stimulate Behavior Change.
Our expert, and skilled professionals have breadth and depth of
experience. We always “Inspire and Stimulate Behavior
Change”, cultivate positive attitude, and promote a culture of
excellence through strong leadership to ensure sustainable
growth.

Fostering High
Performance
Delivering the
Promise
Our Ethics and
Compliance

Our Ethics and
Compliance
Our Ethics and Compliance
We are adhering high ethical
standards as to the confidentiality. We
are respecting and protecting our client
information. Our employees must comply
with our privacy policies and procedures.
We are committed to fair business
practices. We are operating within the
letter and the spirit of applicable laws. We
do not compromise our intellectual integrity.

Fostering High
Performance
Fostering High Performance
We identify holistic competitive
system, market positions, its
dynamics, development of plans for
improvement, and build capabilities
that enable clients to deliver superior
results in a sustainable manner.
We are fostering entrepreneurial spirit and
environment. We maintain a positive and
constructive approach, even during difficult
times.

Delivering the
Promise
Delivering the Promise
We work with our clients in a dynamic
atmosphere, through our collaborative,
interactive and working-partner style that values
creativity, discuss differences of opinion,
generates exceptional thinking, develop
insightful, and its ability to forming strategic
ideas that drive lasting impact for our clients.
We give practical advice. Concrete
recommendations and support clients right
through to implementation, receiving a
high return on their consulting investment.

Our Operating
Principles
We take holistic approach to understand
external and internal perspectives.
We value our clients and colleagues as
individuals, making an effort to understand
their personal needs.
We stay focused to discover the root
causes.
We value depth and breadth analysis.

Our Operating
Principles
We interact based on the assumption that we
are all act in a reliable and trustworthy
manner.
We encourage tolerance for each other's
opinions.
We maintain openness to new ideas.
We communicate honestly, using direct and
straightforward language – we tell it like it is.
We are providing problem-solving and
decision-making logic, innovative strategies
and sustainable solutions.

Our Clients Our Testimonials
Clients Value
Creation

Clients Value
Creation
Clients Value Creation
We are committed wholeheartedly to our
clients’ success. We measure our success
by our clients' success. Clients Come
First.
We are committed to deliver distinctive
client value by creating returns many
multiples of their investment. We deliver
tangible and positive change, not
simply presentations or ideas.

Clients Value
Creation
Clients Value Creation
We are committed to improve our
clients' business performance,
creating long-term, win-win
relationships, and focusing on
execution excellence.
We are committed to the highest level of
integrity in all of our dealings with our
clients, employees and service partners. We
respect personal privacy, and safeguard
individual record confidentiality.

Our Clients

Our Testimonials
Customer’s need and want keep changing endlessly… that why we need to
develop ourselves at all time… most important is an opportunity to practice soft
skills in virtual situations from the real professionals.
Chutamas Vichit-aree
Loan Officer, Siam City Bank PCL – Damnoen Saduak, Ratchaburi
Arjarn Sanphat – Yes! He is… everyone are admired and like him a lot because his
capabilities, both strategic and actionable.
Utumporn Chantaboon
Accountant, Siam City Bank PCL – Ban Don, Surat Thani
Arjarn Sanphat is a highly experienced marketer, his comments are rational, and
his advices are truly implementable. He illustrates with clear examples, and
business opportunities are accessible from making smarter marketing strategies.
Nisara Suchinyaporn
Marketing PR Manager, Pornkamon Rice Flour Mills Co., Ltd.

Our Testimonials
Arjarn Sanphat has gained profound experiences in management and
marketing. He is the real experts, providing advices that are useful to SMEs.
Those suggestions can be able to use in real business life – not too hard to be
developed, and I immediately see the benefits right after implementation. I’m
fortunate having him an advisor, and I’m intend to build on by take various
advices deploying in business to enhance competitiveness.
Niwat Kedsavapitug
Managing Director, Rungroj Fish Sauce Co., Ltd.
Excellent program. Concise contents – clear and relevant. Not overlooked even
in small details. Able to point out specific deficiencies. His advises and
techniques can actually be used in the real situation.
Wichate Watthanasakunpong
Managing Director, Bio-Woman Co., Ltd.

Our Testimonials
At first, I was shocked by the price proposed by Bizz Backup. I was too much
concern more on amount of investment. Finally, I decided to step-up and
change as I don’t want to manage my business as a traditional entrepreneur.
I learn a lot from professional, together with my experiences – I could
assimilate and digest, see the big picture and visualized what to do next. I’ve
developed organizational structure while many new processes are in place. All
strategies could release unnecessary stress.
We’ve improve brand positioning, new concept idea has been proposed to our
customers and it could lead to higher sales results. It’s the right decision to
participate as we’re receiving much higher values on consulting investment.
Kanya Phaungphet
General Manager
Cha Cha Cha. Fill in the fun.
Dexy. Life is flexible.

Our Testimonials
Bizz Backup helps visualize bigger picture and even better approach for the
future.
Managing Director
Newsci Nanotech Co., Ltd.
Is one of the very impressive courses, the training style is focusing on
practicing, the learners got the constructive comments for self-improvement
and come back for re-roleplaying, the feedbacks are clear and to the point, all
participants are understood and creating the real learning atmosphere.
Pattaree Choonhavarakorn
HR Specialist, KONE Public Company Limited

Our Testimonials
Bizz Backup is a reliable business partner, delivering superior service – exceeds
expectation.
Withoon Praditthanakhornsuk
Traditional Trade Capability Manager, Pepsi-Cola (Thai) Trading Co., Ltd.
We are very much admiring Arjarn Sanphat. He is a real professional coacher,
fully responsible and determination. His systematic thinking provided a clear
business guideline going forward. We could apply his various solutions at
present and in the future. Thank you very much indeed.
Veerawat Thitivuthdhisathian
Managing Director, Tong Seng Lhee Co., Ltd.

Our Testimonials
Bizz Backup is not only business support but also partner of success building
and developing the sales force of PepsiCo.
Rattakorn Vichitsook
Capability GTM Manager, Pepsi-Cola (Thai) Trading Co., Ltd.
Sanphat is the perfect blend of a consultant who brings in his subjective
expertise in sales, while demonstrating uninterrupted ownership and
dedication. His contributions to Pepsi’s sales team capability building as we
started the new company were phenomenal with Sanphat demonstrated the
right mindset and passion to make an impact that will last with the sales
team. Working with Sanphat is a guaranteed added value to any company that
chooses to work with a professional of his caliber.
Fadi Hammad
Sales Capability Manager, PepsiCo, Inc. | AMEA

Executive
Leadership
Corporate
Governance
Executive
Biography

Corporate
Governance
Corporate Governance
We demonstrate transparency and good
standards of corporate governance. We
believe that strong corporate governance is
critical to the long-term creation of
stakeholder value.
We aim for the highest standards of behavior
at all levels in our business. Our effective
policies and processes for managing our
business are in accordance with the law.
Clear accountability is also vital.

Corporate
Governance
Corporate Governance
We are concerned not only with
results, but with how those
results are achieved. We will
never condone nor tolerate efforts
or activities to achieve results
through illegal or unethical dealings
anywhere and at anytime.

Executive
Leadership
Executive Leadership
Our people and our culture are our
greatest assets. We select people
with intelligence, integrity,
passion and the ambition to
make a mark.

Summary
An accomplished consumer brands’ Executive
who brings commercial strategies to life.
Possesses a unique blend of creative synthesizer,
big picture orientation, and details digger
resulting in the development of visionary
goals, and the execution of solutions.
Highly regarded for his ability to manage:
The high demand of modern retail chains
The complexity of mass market distribution
model
The integration transition of the new
categories into organization
Executive
Biography

Sales Manager (2.5 months)
National Sales Manager (34 months)
Sales Director (36 months)
Commercial Director (21.5 months)L’Oreal Thailand
(7.8 years)
Customer Development Director (62.5 months)
J&J Consumer
(5.2 years)
Key Account Specialist(16 months)
District Sales Manager – North (20 months)
District Sales Manager – Bangkok (28 months)
National Key Accounts Manager (18 months)
National Trade Marketing Division Manager (3 months)
National Field Sales Division Manager (10 months)Gillette Thailand
(9.2 years)
Sales Trainee (1 month)
Task Force Man (8 months)
Task Force Team Leader (13 months)
Credit Salesman (47 months) Borneo Thailand
(4.5 years)

A Change Agent; who challenges the status quo
and who takes personal ownership in building
organizational capabilities.
Committed in Long-term; cultivating new ideas
and enabling new processes to fuel the future
growth.
Results Oriented and Performance Driven;
achieved 13-consecutive years of double-digit
growth.
Executive
Biography

Our People
Our
Culture
Career
Path
Work-life
Balance
Diversity

Our People
Our People
Our People make the difference. We attract and
recruit the finest people. We are passionate about
retaining our talents, and helping them succeed
professionally and personally through ongoing coaching,
training and development programs.
We give equal opportunity for our employees at all
levels. We are promoting and rewarding our talents
based on performance. We are challenging and
stretching them with "can do" attitude. They help us deliver
on our promises to clients. They make Bizz Backup a great
place to work.

Our
Culture
Our Culture
We are performance driven, and results oriented.
We are encouraging people to achieve their best.
We like to experiment with new ideas. We are pushing
ourselves to make things happen, and we strive to make a
difference in everything we do.
Our Culture is strong and cohesive. We are
developing a culture based on mutual respect and
teamwork that promotes personal responsibility and
initiative at all levels. We are down to earth, friendly
and approachable. We develop deep, enduring relationships
with each other and our clients.

Work-life
Balance
Work-life Balance
We value work-life balance and
support our employees' personal
aspirations, offering flexibility in tandem
with advancement in the firm.
We are highly competitive for our
clients, but very supportive with each
other. We also value our diverse interests
outside of work via networking activities.

Career
Path
Career Path
Our flexible culture allows you to
pursue your passions and shape your
own career.
We make every effort to hasten your
progress along a clearly defined career path.
You'll receive the necessary support to tailor
your career path through ongoing training,
mentoring and feedback.

Diversity
Diversity
We will always embrace Diversity. Diversity
covers a broad range of personal attributes,
characteristics, natural abilities, skills and functions,
motivation and preference. Diversity makes our world
unique.
We believe that a diverse workforce brings
more and broader points of view, which drive
innovation and creative solutions. That's why our
talents are come from a wide range of cultural,
educational, and geographic backgrounds.

Sustainability
Corporate
Citizenship
Social
Responsibility

Corporate
Citizenship
Corporate Citizenship
Being a good corporate citizen is an
important part of our character and
identity. We support our people's passion to
bring lasting, and positive change to their
communities.
We nurture motivation, employee pride
and social awareness through a
systematic framework which, anchored
by a strong set of core values, drives
consistency and transparency across our
businesses and workforces.

Social
Responsibility
Social Responsibility
Providing Professional Services
We are delivering tangible outcomes through a
mix of financial giving and the giving of the time
and skills from our skilled professionals, by
tutoring young people in the community, and/or
facilitating educational activities in the business
colleges or universities.
Volunteering in Our Communities
We are delivering tangible outcomes through
Fundraisers for local and national charities,
community involvement activities, disaster relief
and inspired fundraising by our people.

Sustainability
Sustainability
We care for the world. We are doing all we
should to control energy and other utilities
consumption with the objective of improving the
quality of life for everyone, now and for
generations to come.
We have responsibility to the society. We
aim to limit the impact our business has on
the environment. We are protecting the
environment from pollution. We are reducing the
need to travel through video and
teleconferencing.

Higher Financial Results
Higher Job Satisfaction
Higher Rate of Employee Retention
Increased knowledge, productivity,
contribution, and loyalty – worth
investment solutions
Most admired companies are not only
having a good training programs but
training is a part of their culture

Expert, Experience and Skilled Professionals
Our professionals who have breadth and depth of
experience and accountable for “Flawless
Execution of Solutions”, consistently delivers
results that meet or exceed expectations.
Commitment to Excellence
Bizz Backup is recognized as a high quality
services provider of “Management Consulting,
Commercial Advisory, and Talent Development”.

Fully Customized to Meet Client Needs
Tailored in-company training programs are
practical, motivational, focus on learning and
changes in behavior that will lead to positive
results.
Proactively Senses and Responds to
Problems and Opportunities
A majority of our clients engage us for
additional work, offering further testament to
our strong reputation and the value we provide to
our customers.

Flexibility and Adaptability
We demonstrate integrity, respect, and teaming.
We lead with energy, enthusiasm, and
collaborate with our clients.

Flawless Execution of Solutions
Management Consulting | Commercial Advisory | Talent Development

Contact “Bizz Backup”:
Bizz Backup Co., Ltd.
24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin road
Lad Phrao, Lad Phrao, Bangkok 10230
Tel/Fax: (66) 2931-6654
Mobile: (66) 8-1892-2456
E-mail: clientservice@bizzbackup.co.th
www.bizzbackup.co.th

Copyright © 2009-2013 by Bizz Backup Co., Ltd.
All rights reserved. No part of this creative ideas, concepts, and information may be developed, duplicated or reproduced,
distributed, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of Bizz Backup Co., Ltd.
Bizz Backup Co., Ltd.
Tel/Fax: (66) 2931-6654, Mobile: (66) 8-1892-2456
www.bizzbackup.co.th

Introduction to bizz backup co., ltd. r5 eng

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (19)

Destaque

Destaque (8)

Semelhante a Introduction to bizz backup co., ltd. r5 eng

Semelhante a Introduction to bizz backup co., ltd. r5 eng (20)

Mais de Sanphat Leowarin

Mais de Sanphat Leowarin (9)

Último

Último (20)

Introduction to bizz backup co., ltd. r5 eng