The move to the internet happened years ago. We have come a long way from performing simple tasks like sending electronic email to having complex e-commerce stores for everything that we could possibly need.

1. This is What Makes Odoo A
Great E-commerce Platform
The move to the internet happened years ago. We have come a
long way from performing simple tasks like sending electronic
email to having complex e-commerce stores for everything
that we could possibly need.
Electronic stores range from small niche stores to large ones
that sell everything. It is a market that is ever expanding. If you
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2. are looking to get into the e-commerce business, there is
always space. However, that does not mean that it doesn’t
require effort. You have to take a lot of crucial steps before
you can have an online store up and running.
Once you decide what products you want to sell, how much
product customization you want to offer, your business
strategy and your team, the last & very important task left to
do: the actual building of that store. And building an online
store is no easy task. First, you have to figure out what
platform you want to build your e-commerce store on, and
there are plenty of great options for that, like Magento, Odoo,
Shopify, and WooCommerce. You have to figure out your
needs and compare them with the features these platforms
are offering and then based on the comparison you will need
to select one.
Out of all of these, Odoo is easily one of the best. But why is it
the best? What makes it stand out? Well, here are a few things:
● Customizable for various devices:
First things first: the ease of an e-commerce store is that your
customers can log on from any and all devices they have. For
this, it is important that the user experience remains
consistent on all devices of various screen sizes. With Odoo,
that is possible. So, your customer can switch over to a tablet
from a laptop, or a smartphone and they will see the same
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3. store, with the same functionality. A good user interface is
what keeps the customer coming back to a particular web
store.
● Theme store:
The theme of your store is an important part of the user
interface. A hard to navigate or a web page which is hard on
eyes is off-putting. Odoo has a palette of themes for you to
choose from. A good theme will help lead your customers to
browse your store more often, look at products in more detail
than just the initial page and spending more time on the store.
A user interface that highlights your product is a user
interface worth investing in. Moreover, there are many ​Odoo
customization companies which can create personalized Odoo
themes, plugins or extensions, and more for your Odoo
e-store.
● An assortment of apps:
Odoo apps make for great add-ons to your online store. There
are apps that you can add to enhance your store, like an
invoice template or an app that helps you with search engine
optimization, or even one that gives you additional templates
for the sales order. These plugins or extensions help you get
the most out from your Odoo platform.
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4. ● Product Customization:
No matter what products you are selling, if you wish to give
various options in it of size or color or material etc. you can
easily do that with an Odoo based store. It is a great way to
retain your customers and decrease cart abandonment.
Customers will have choices and catering to those choices will
go a long way for your store.
● Conversion tools:
Odoo has a bunch of tools that help convert the customer’s
visit, to sale. Depending on what someone puts in their cart or
is frequently looking at, Odoo enables you to offer coupon
codes or send email reminders. It also helps you upsell or
cross-sell a product, which means it offers accessories or
complementary products to the ones that a customer puts in
the cart.
● Payment options:
Odoo gives you multiple payment options for your web store.
You can enable the ones you want. When you provide your
customers with multiple ways to pay, they are likely to end up
buying the product because of the convenience factor alone.
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5. ● Shipping options:
With Odoo, you get a lot of shipping options. Connect your
store with the ones you want, to ship your product easier.
When people see popular shipping partners on a store, they
tend to trust that store more with handling the product they
order. Therefore, the more options your store has, the more
customers you will have coming back to your store.
So, there you have it! Now, these were the benefits of using
the Odoo platform for your store. But that’s not the end of
your e-commerce journey. The bigger task again is to use that
platform to actually build the store and then to add the
necessary extensions in order to create streamlined business
processes. However, what makes this slightly better is that you
can outsource this. You don’t have to suddenly become a
developer to get this done. Find the right Odoo development
company and give them this task. Just like that, your
e-commerce store will be ready!
Have any questions regarding Odoo or any E-commerce
platform? Feel free to comment with your question and we will
try to answer the same to the best of our knowledge.
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6. This Linkedin Article is Originally Posted here:
https://www.linkedin.com/pulse/what-makes-odoo-great-e
-commerce-platform-maulik-shah/
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