Ecommerce Store Owners often underrate Shopping Cart Abandonment issues. Simplifying navigations, providing diverse payment options and offering progress bars are some of the best ways to reduce cart abandonments. This article is a perfect resource to help you get over the Cart Abandonment Blues.

1. A Perfect Guide to Lessen
Shopping Cart Abandonments
on Your Ecommerce Store
Losses are written in our destiny. Be it things or people.
Some, we take for granted and some, we overlook. Despite of
the fact that they have offered us moments to cherish and
have added great value to our lives!
For ecommerce store owners, Cart Abandonments are same.
Often overlooked, unaddressed and ignored.

2. According to eMarketer, if you look at the combined e
commerce sales of $738 billion in the EU and US, the
potential for a 35.26% increase in conversion rate translates
to $260 billion worth of lost orders! Isn’t that as huge as an
elephant? If you are an ecommerce store owner undergoing a
daily Cart Abandonment Saga, it’s time for you to address
this elephant.
How?
Well, first you need to understand why people chuck
shopping carts. It can be anything in your case. Payment
Security concerns, prolonged Checkout Process or unexpected
Shipping Costs. The sooner you figure it out, the better. And
for the business owners who are looking forward to obtain
Magento Shopping Cart Development services, it’s important
to offer a better checkout flow and design.
In 2017 and for many more years to come, it will become
mandatory for estore owners to offer an impeccable and one
step checkout experience. We are here with a perfect
guideline to help you lessen the amount of cart
abandonments. Here’s how you bid goodbye to them:
Reliable InformationForms
Trust is a huge factor. Especially when it comes to providing
private information about oneself. Think about the last time
you filled a form while shopping online. Were you
comfortable providing your personal information? If yes, was
there a percentage of skepticism to it?

3. A research by Baymard Institute proved that whenever
customers are asked for unnecessary personal information
while checking out, it scares the daylights out of them! This
can be anything. A phone number, email ids or other
information which is asked for without giving any
explanation.
The World Wide Web is full of companies that coax
customers into buying and never deliver the products. So,
your goal is to help your customers get over this kind of
anxiety. Remember, when you ask for information that is
‘seemingly unwanted’, back it up by statements like “We
might need it for shipping related questions” or “Don’t
worry, your information will be secure with us.”
Ask your ecommerce development provider to include these
popups along with different fields that ask for sensitive
information. Doing so will instill faith in your customers and
they wouldn’t mind providing the needed information.
Authenticating with a Logo
If there’s a lack of security certificates on your website or a
red strikethrough sign on the “https”, you need to wake up!
This might be a sign of a wrongly configured server or an
indication that your website is hacked.
A study by Actual Insights proved that 75% of the
participants that were a part of their study have not
purchased a product as they did not identify the security
logo on the website. Some customers rely on the security

4. certificates and use of https if they want to verify whether
the images on your website are authentic and trustworthy.
Logos depicting that the website is secure and virusfree can
lead buyers to buy fearlessly. The leading three brand logos
that customers trust are – PayPal (66%), Verisign (63%) and
McAfee (62%). So, make sure your ecommerce website has
them. However, logos of recognition are not enough. The
testimonials and portfolio present on your website and other
forums can also work up to a great extent if they look
authentic.
Readily Accessible Shopping Cart
Shopping Cart Motion Sickness. This might sound like a new
term to you. But it is utterly irritating to navigate back and
forth and recall the items added to the cart before

5. purchasing. If this is what your website does to the
customers, they are sure to lose interest!
It might be easy for Magento Development Service providers
to build a separate page for shopping carts. However,
customers like to access the cart irrespective of the page
they’re transacting with. So, here’s what you can do:
• Provide your customers with a viewable chart listing the
items on shopping cart.
• You can provide this chart every time they add a new
product.
• Make sure that this chart is accessible on every page and
is viewableanytime.
The abovementioned steps will ensure that your Shopping
Cart is shopping friendly and free from front and back
navigations.
Reach Out through Emails
There are several reasons why people abandon carts. But the
question here is, do you follow up? Or try to know why?
When people abandon their carts at the last checkout step,
you will get their email address. There are two ways to
address this issue:
• Setting up an Autoresponder Email: When a customer
leaves your cart, they immediately receive an automatic
email letting them know about the items they left in the
cart.
• Sending a personal email: Don’t always rely on
autoresponder emails. You can personally email your

6. customer to find out why they abandoned the cart. Or,
ask what you can do to help them.
There are times when coupon codes and discount offers and
cart authorizations don’t work. During such situations,
getting in touch with your customers personally makes a
huge difference. One, it lets them know that they are
important. Two, they are sure to come back.
If you can resolve the problem without involving customers;
it’s even better. They will feel cared for and appreciate your
efforts. Also, lessen the interval of sending emails that
address Cart Abandonment.
This is because, the customers tend to forget and no longer
care if reached out after a long time.

7. Simplifying navigations, providing diverse payment options
and offering progress bars are some of the best ways to
reduce cart abandonments. What matters here is, how you
address the individualistic issues.
Have there been any Cart Abandonments issues on your
website? What did you do to address them? Please feel free
to share with us.
View Original Source:
https://www.biztechcs.com/blog/guidelessenshopping
cartabandonmentsecommercestore/