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Reynolds Center for Business Journalism
Reynolds Center for Business Journalism

Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit businessjournalism.org

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Social Media 303 Cutting through the clutter Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
What you will learn.. That you are not alone You have more power than you think Giving up is not a good idea Several (free) tools can be useful for filtering social media How to set goals, schedule time for your social media What you want and get out of social media is very personal You will never see it all .. and that’s OK
Who says journalists don’t like clutter?
Social Media clutter
 
Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
“ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
“ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
“ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool
Let go of feeling overwhelmed
Is your media managing you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Possible solution
Lists and hashtags
BizJournalists list
Narrow the field
Filter with hashtags Hashtags were developed to create groupings on Twitter.
Official, unofficial, conflicting #hashtags
 
 
Let go of some things
Be stingy with your attention
Right tool for the job Source: Twitter
 
keyword/ hashtag
#Madoff
 
 
Sidebars
 
 
Mobile tools
Find your own balance

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Social Media 303

  • 1. Social Media 303 Cutting through the clutter Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
  • 2. What you will learn.. That you are not alone You have more power than you think Giving up is not a good idea Several (free) tools can be useful for filtering social media How to set goals, schedule time for your social media What you want and get out of social media is very personal You will never see it all .. and that’s OK
  • 3. Who says journalists don’t like clutter?
  • 5.  
  • 6. Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
  • 7. “ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
  • 8. “ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
  • 9. “ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool
  • 10. Let go of feeling overwhelmed
  • 11.
  • 15. Filter with hashtags Hashtags were developed to create groupings on Twitter.
  • 17.  
  • 18.  
  • 19. Let go of some things
  • 20. Be stingy with your attention
  • 21. Right tool for the job Source: Twitter
  • 22.  
  • 25.  
  • 26.  
  • 28.  
  • 29.  
  • 31. Find your own balance

Notas do Editor

  1. Source development
  2. According to Twitter’s own blog post “The Evolving Ecosystem,” 16% of all new users to Twitter start on mobile now.