This document is a presentation on development communication modes. It begins with welcoming the presenters and presented to lecturer. It then provides an overview that development communication is the art and science of using communication processes to create social and economic changes, particularly in developing countries. There are two modes of development communication: monologic and dialogic. The monologic mode is a one-way communication to inform or persuade, while the dialogic mode is a two-way participatory communication to assess situations or empower stakeholders. Specific examples are provided to illustrate each type of communication.
2. PRESENTED BY :
1. Bishowjit Dutta - 162106
2. Puspita Raha - 162107
3. Abdullah Al Mamun - 162108
4. Zakia Sultana Ranu - 162109
PRESENTED TO:
Nuzhat Fatema
Lecturer,
Development Studies Discipline,
Khulna University, Khulna.
A Presentation on
COURSE NO : DS1210
COURSE TITLE : Development Communication : Technical Writing (Lab/Project)
Modes of Communication
3. Overview
DEVELOPMENT COMMUNICATION 4
A. MONOLOGIC MODE 5
A1. Communication to Inform 6
A2. Communication to Persuade 7
B. DIALOGIC MODE 8
B1. Communication to Assess 9
B2. Communication to Empower 10
Name of Contents Slide No
4. Development Communication
DEVELOPMENT COMMUNICATION is the art and science of
human communication. It is an organized effort to use
communication processes to bring social and economic
changes generally in developing countries.
There are two modes of DEVELOPMENT COMMUNICATION-
A. Monologic Mode
B. Dialogic Mode
4
5. A. Monologic Mode : One Way Communication
MONOLOGIC MODE is a One Sided
communication.
In Development Communication- it is based
on the flow of information for the purpose of
spreading the information or messages to
bring changes.
This can be divided in two types-
A1. Communication to Inform
A2. Communication to Persuade
One to One
One to Many
5
6. A1. Communication to Inform
COMMUNICATION TO INFORM typically means one way transmission of
information usually from a sender to one or many receivers.
CITIZEN CHARTER provides
information about services given by
a organization
BILL BOARDs gives us many
information on certain issues
MIKING also gives us
many information
6
7. A2. Communication to Persuade
COMMUNICATION TO PERSUADE is an approach for behavior change or
raising awareness by inducing individuals to adopt specific practices.
Such BILL BOARDs persuade us about
different issues and raises awareness
HUMAN CHAINs, JARI GANs,
POSTERs raises awareness 7
8. B. Dialogic Mode : Both Way Communication
DIALOGIC MODE is a two sided
communication.
In Development Communication- it is based
on participatory communication, where
people can share and encourage their ideas
in a democratic environment.
This can be divided in two types-
A1. Communication to Assess
A2. Communication to Empower
Both
One to One
Both
Many to Many 8
9. B1. Communication to Assess
COMMUNICATION TO ASSESS is used as a research or analytical tool to
investigate or explore both opportunities and risks of any technical or
political issue.
BASE LINE SURVEY helps to
research or assess the situation
OPEN HOUSE DAYs, WARD MEETINGs or
PUBLIC HEARINGs help to investigate
problems present in a area 9
10. B2. Communication to Empower
COMMUNICATION TO EMPOWER is used to facilitate active participation
of stakeholders to assess the situation and look for possible solutions.
WORKSHOPs, TRAININGs, SEMINARs, SCHOOL CAMPAIGNs, YARD MEETINGs ensure active
participation in decision making process and help to get possible solutions by assessing the situation. 10
