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Forest Certification Systems and Trends
in the Global Marketplace
Glenn Keays, CEA(SFM), EMS(LA)
Senior Consultant, Management Systems & Sustainability
Information Overload!!



For the next 30 – 40 minutes…

  You will be exposed to
  statistics on forest
  certification
  Information on increases and
  decreases in certification
  Graphs, numbers, acronyms,
  words…



 But hidden in all of this could be a bit of knowledge!!



                                                           2
Status of Global Forest Certification



  May 2009 the global area of certified
                                           Global Certified Forest Area
  forest endorsed by one or other of the
  international frameworks                 PEFC, 5.6%           FSC, 2.7%
    Forest Stewardship Council (FSC)
    Programme for Endorsement of Forest
    Certification (PEFC)
  amounted to 325.2 million hectares


                                               Not Certified,
  Only about 8% of the global                      91.7%


  forest area is certified




                                                                            3
What Type of Forests are Certified?


          Percent of Forest Types Globally


 Boreal
  33%                                        Tropical
                                               42%


                                                               Percent of Certified Forests by Type

                                                         120
             Temperate
               25%                                       100

                                                         80

                                               Percent
                                                         60
                                                                                     86                   91
                                                                 99
                                                         40

          Source: FAO, 2007                              20

                                                                                     14                    9
                                                          0       1
                                                               Tropical          Temperate               Boreal

                                                                           % Certified   % Uncertified




                                                                                                                  4
Intact Forest Landscape – Green
   Disturbed Forest Landscape – Yellow




Source: Potapov, P. et al. 2008. Mapping the world’s intact forest landscapes by remote sensing. Ecology
and Society 13(2):51.




                                                                                                           5
Trends in Forest Certification - Europe



  82 million hectares (53% of forest area) certified

  Clear distinction regarding which certification scheme
    Large State and Industrial Ownership – FSC
    Small Non-industrial Private Ownership – PEFC


  Most PEFC certifications are large group or regional certifications
    ~500,000 small forest owners (out of estimate total of 16 million owners)


  No increase in certified forest area in past several years
    Appears supply of certified softwood is in excess of end-user demand




                                                                                6
Trends in Forest Certification - CIS



  Russia is a growth area for both FSC and PEFC

  FSC has 19.2 million hectares certified

  FSC Russian National Standard now accredited

  Two forest certification schemes are being evaluated for PEFC
  endorsement
    Russian National Council for Forest Certification (now endorsed)
    National Council of Voluntary Forest Certification in Russia




                                                                       7
Trends in Forest Certification – Canada



  146 million hectares certified to
  CSA, SFI and FSC

  Canada has the most
    Largest area of certified forests in the
    world
    More fibre originating from certified
    forests than any other country in the
    world

  Canada has 40% of the world’s
  certified forest area

  Accounts for
    50% of PEFC
    25% of FSC


                                               8
Trends in Forest Certification - USA


     Forest Land Ownerhip in the US                      Certified Forests in the US

                            Private                                        Certified
                          Industrial,                                       13%
                             13%
Public, 29%




                             Private Non-
                                                              Non-
                              industrial,
                                 58%                         certified
                                                               87%




                                                                Percent Certified

                                                     t
                                                   ec
       Source of Fibre Production
                                                         Private Industrial       69%
                                                 nn
    Private Industrial          29%
                                               co


    Private Non-industrial      63%                      Private Non-Industrial 0.2%
                                             is



    Public                       8%                      Public                   12%
                                            D
                                            A




                                                                                        9
Trends in Forest Certification - USA



   Failure to attract small landowners has resulted in a flattening out of
   the total certified forest area in the USA

   According to a recent survey, only 12% of US family forest owners
   have heard of forest certification*

   American Tree Farm is now PEFC endorsed

   The challenge will be to encourage small landowners to work together
   for group certification in a sector where there is little or no tradition of
   cooperative action


*(Butler, B. 2006. Family Forest Owners of the United States. A Technical Document Supporting the Forest Service
2010 RPA Assessment)

                                                                                                                   10
Trends in Forest Certification – Other Regions



  Australia
    Over 9 million hectares certified
    Most to Australian Forestry Standard, which is PEFC endorsed
  Brazil
    6.4 million hectares certified
    Mostly softwood plantations in Southern Brazil
    FSC and CERFLOR (PEFC Endorsed)
  China
    16 FSC certificates issued, covering 1.2 million hectares
    Less than 1% of China’s forests are certified
    Chinese manufacturers rely heavily on imported wood products
    Imported wood forms a significant proportion of exported wood products
    Traceability of imported wood is the key issue


                                                                             11
Trends in Forest Certification – Other Regions



  Japan
    National forest certification program – SCEC accounts for 714,000
    hectares
    There are 26 FSC Certificates covering 280,000 hectares
    The total certified forest area is less than 4% of Japan’s total forest area
  Africa
    5.6 million hectares certified to FSC – Gabon, Cameroon, Congo
    The Gabonese Forest Certification Scheme is the only PEFC endorsed
    scheme in Africa
  Malaysia
    Malaysian Timber Certification System was PEFC endorsed in 2009
    4.8 million hectares certified to MTCS
  Indonesia
    900,000 hectares certified to FSC


                                                                                   12
Market Demand for Certified Forest Products



 The number of FSC and PEFC chain of custody (CoC) certificates issued
 globally increased by 41% from 2008 to 2009
 Uptake of FSC certification has outpaced PEFC – as of May 2009 there
 were:
   12,707 FSC CoC Certificates
   5,108 PEFC CoC Certificates
 Significant gains by SFI – from 100 certificates in 2008 to over 400
 presently             Certified Locations by Product Type in the USA


                                      1600           1401
                Number of Locations




                                      1400
                                                                                     SFI
                                      1200
                                                                       982           FSC
                                      1000
                                       800
                                       600                       435
                                       400
                                       200      32                            6      24
                                         0
                                             Solid Wood     Paper Products   Other

                                                                                           13
Demand for Certified Forest Products


  The most prominent market benefits for CFPs are market
  access and brand image

  Price premiums for CFPs are an exception in Europe and North
  America

  Drivers
     Green Building Systems – LEED
     Certified Paper
     Biomass for Energy
     Public Procurement Policies
     Niche Markets




                                                                 14
Leadership in Energy and Environmental
Design (LEED)


 The value of Green Building Construction Starts was up five five-fold
 from 2005-2008
   From $10 Billion in 2005 to $49 Billion in 2008


 Green Building could triple by 2013, reaching $96-$140 Billion

 Currently only recognizes FSC but a review of other standards is being
 carried out – a lot of pressure to recognize SFI and CSA

 Green Building Council of Australia recognizes FSC and PEFC in their
 Green Star Certification Program

 Other Green Building Certifications gaining recognition
   ANSI, Green Globes, BREEAM, National Green Building Program


                                                                          15
So Where Does This Get Us?



 There is no single reason the world’s certified forest area remains relatively
 small
 Certified wood products are not commanding prices that will cover the cost of
 certification
 Information about certifications has been slow in reaching many landowners
 Certification is deemed too expensive and complicated for small landowners
 However, large companies are beginning to use forest certification as a tool to
 guarantee their wood and paper supply is dependable and originates from
 well-managed sources – market reaction?
 The EU and USA are considering laws banning the importation of wood
 products from illegally-harvested sources
 Increasing demand created by ‘socially responsible’ business and restrictive
 import laws will likely encourage the expansion of the world’s certified forest
 area in the future



                                                                                   16
One More Trend to End With…



                      Global Paper and Paperboard Consumption

                 60

                 50
kg/person/year




                 40

                 30

                 20

                 10

                 0

                       1970      1980     1990     2000         2005


                                                                       17
Thank you…
Questions?

Glenn Keays, MSc, CEA(SFM), EMS(LA)
Senior Consultant, Sustainability Services
glenn.keays@amec.com
506-450-0168

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Keays Amec For Cert Trends

  • 1. Forest Certification Systems and Trends in the Global Marketplace Glenn Keays, CEA(SFM), EMS(LA) Senior Consultant, Management Systems & Sustainability
  • 2. Information Overload!! For the next 30 – 40 minutes… You will be exposed to statistics on forest certification Information on increases and decreases in certification Graphs, numbers, acronyms, words… But hidden in all of this could be a bit of knowledge!! 2
  • 3. Status of Global Forest Certification May 2009 the global area of certified Global Certified Forest Area forest endorsed by one or other of the international frameworks PEFC, 5.6% FSC, 2.7% Forest Stewardship Council (FSC) Programme for Endorsement of Forest Certification (PEFC) amounted to 325.2 million hectares Not Certified, Only about 8% of the global 91.7% forest area is certified 3
  • 4. What Type of Forests are Certified? Percent of Forest Types Globally Boreal 33% Tropical 42% Percent of Certified Forests by Type 120 Temperate 25% 100 80 Percent 60 86 91 99 40 Source: FAO, 2007 20 14 9 0 1 Tropical Temperate Boreal % Certified % Uncertified 4
  • 5. Intact Forest Landscape – Green Disturbed Forest Landscape – Yellow Source: Potapov, P. et al. 2008. Mapping the world’s intact forest landscapes by remote sensing. Ecology and Society 13(2):51. 5
  • 6. Trends in Forest Certification - Europe 82 million hectares (53% of forest area) certified Clear distinction regarding which certification scheme Large State and Industrial Ownership – FSC Small Non-industrial Private Ownership – PEFC Most PEFC certifications are large group or regional certifications ~500,000 small forest owners (out of estimate total of 16 million owners) No increase in certified forest area in past several years Appears supply of certified softwood is in excess of end-user demand 6
  • 7. Trends in Forest Certification - CIS Russia is a growth area for both FSC and PEFC FSC has 19.2 million hectares certified FSC Russian National Standard now accredited Two forest certification schemes are being evaluated for PEFC endorsement Russian National Council for Forest Certification (now endorsed) National Council of Voluntary Forest Certification in Russia 7
  • 8. Trends in Forest Certification – Canada 146 million hectares certified to CSA, SFI and FSC Canada has the most Largest area of certified forests in the world More fibre originating from certified forests than any other country in the world Canada has 40% of the world’s certified forest area Accounts for 50% of PEFC 25% of FSC 8
  • 9. Trends in Forest Certification - USA Forest Land Ownerhip in the US Certified Forests in the US Private Certified Industrial, 13% 13% Public, 29% Private Non- Non- industrial, 58% certified 87% Percent Certified t ec Source of Fibre Production Private Industrial 69% nn Private Industrial 29% co Private Non-industrial 63% Private Non-Industrial 0.2% is Public 8% Public 12% D A 9
  • 10. Trends in Forest Certification - USA Failure to attract small landowners has resulted in a flattening out of the total certified forest area in the USA According to a recent survey, only 12% of US family forest owners have heard of forest certification* American Tree Farm is now PEFC endorsed The challenge will be to encourage small landowners to work together for group certification in a sector where there is little or no tradition of cooperative action *(Butler, B. 2006. Family Forest Owners of the United States. A Technical Document Supporting the Forest Service 2010 RPA Assessment) 10
  • 11. Trends in Forest Certification – Other Regions Australia Over 9 million hectares certified Most to Australian Forestry Standard, which is PEFC endorsed Brazil 6.4 million hectares certified Mostly softwood plantations in Southern Brazil FSC and CERFLOR (PEFC Endorsed) China 16 FSC certificates issued, covering 1.2 million hectares Less than 1% of China’s forests are certified Chinese manufacturers rely heavily on imported wood products Imported wood forms a significant proportion of exported wood products Traceability of imported wood is the key issue 11
  • 12. Trends in Forest Certification – Other Regions Japan National forest certification program – SCEC accounts for 714,000 hectares There are 26 FSC Certificates covering 280,000 hectares The total certified forest area is less than 4% of Japan’s total forest area Africa 5.6 million hectares certified to FSC – Gabon, Cameroon, Congo The Gabonese Forest Certification Scheme is the only PEFC endorsed scheme in Africa Malaysia Malaysian Timber Certification System was PEFC endorsed in 2009 4.8 million hectares certified to MTCS Indonesia 900,000 hectares certified to FSC 12
  • 13. Market Demand for Certified Forest Products The number of FSC and PEFC chain of custody (CoC) certificates issued globally increased by 41% from 2008 to 2009 Uptake of FSC certification has outpaced PEFC – as of May 2009 there were: 12,707 FSC CoC Certificates 5,108 PEFC CoC Certificates Significant gains by SFI – from 100 certificates in 2008 to over 400 presently Certified Locations by Product Type in the USA 1600 1401 Number of Locations 1400 SFI 1200 982 FSC 1000 800 600 435 400 200 32 6 24 0 Solid Wood Paper Products Other 13
  • 14. Demand for Certified Forest Products The most prominent market benefits for CFPs are market access and brand image Price premiums for CFPs are an exception in Europe and North America Drivers Green Building Systems – LEED Certified Paper Biomass for Energy Public Procurement Policies Niche Markets 14
  • 15. Leadership in Energy and Environmental Design (LEED) The value of Green Building Construction Starts was up five five-fold from 2005-2008 From $10 Billion in 2005 to $49 Billion in 2008 Green Building could triple by 2013, reaching $96-$140 Billion Currently only recognizes FSC but a review of other standards is being carried out – a lot of pressure to recognize SFI and CSA Green Building Council of Australia recognizes FSC and PEFC in their Green Star Certification Program Other Green Building Certifications gaining recognition ANSI, Green Globes, BREEAM, National Green Building Program 15
  • 16. So Where Does This Get Us? There is no single reason the world’s certified forest area remains relatively small Certified wood products are not commanding prices that will cover the cost of certification Information about certifications has been slow in reaching many landowners Certification is deemed too expensive and complicated for small landowners However, large companies are beginning to use forest certification as a tool to guarantee their wood and paper supply is dependable and originates from well-managed sources – market reaction? The EU and USA are considering laws banning the importation of wood products from illegally-harvested sources Increasing demand created by ‘socially responsible’ business and restrictive import laws will likely encourage the expansion of the world’s certified forest area in the future 16
  • 17. One More Trend to End With… Global Paper and Paperboard Consumption 60 50 kg/person/year 40 30 20 10 0 1970 1980 1990 2000 2005 17
  • 18. Thank you… Questions? Glenn Keays, MSc, CEA(SFM), EMS(LA) Senior Consultant, Sustainability Services glenn.keays@amec.com 506-450-0168