Bin There Dump That's Franchise Team looks at 11 mistakes made by in the franchise investigation process. From financial options, to investigating methods, you may be skipping on a wonderful franchise opportunity or investing in a poor franchise opportunity

1. 11
MISTAKES
YOU
SHOULD
AVOID
INVESTIGATING
A
FRANCHISE

2. 1.
They
Assume
That
the
Franchisor
Is
Trying
To
SELL Them
A
Franchise:

3. BUT
Good Franchise Companies
Make
Candidates
Qualify
To
Own
Their
Franchise

4. 2.
They
ASSUME
That
All
Franchise
OpportuniJes
Are
Valid,
Profitable
&
"Approved"
By
Somebody:

5. BUT
This
AssumpJon
Isn’t
True.
The
marketplace
makes
these
decisions.
YOU ALWAYS HAVE TO
DO YOUR HOMEWORK!

6. 3.
They
Don't
Keep
Their
IniJal
Dreams
Burning
Brightly

7. THEY
NEED
TO
Keep Investigating!
If
there
is
a
roadblock
you
can’t
get
around,
seek
advice
from
the
Franchisor

8. 4.
They
CONFUSE
"GeVng
InformaJon"
With
"Making
A
Commitment"

9. BUT
Good Franchisors Will
Encourage
The
Exchange of
Information
To
See
If
There’s
A
Match

10. 5.
All
Their
INVESTIGATION
Is
Done
Behind
Their
Computers

11. BUT
Personal Communication
Cannot
Be
Replaced

12. 6.
They
Don't
INVESTIGATE
PotenJal
Problems
Thoroughly

13. THEY
NEED
TO…
Evaluate!
Talk
to
ExisJng
Franchisees
And
Take
Notes!

14. 7.
They
Don't
VISIT THE HOME OFFICE When
Opportunity
Is
Available
To
Them

15. THEY
NEED
TO
Take Full Advantage
of
The
Franchise
Company’s
Discovery
Day

16. 8.
They
RUSH
Into
a
Decision
or
DAWDLE
To
Go
Ahead
With
the
Purchase

17. THEY
NEED
TO
Keep a Steady Pace
to
Your
InvesJgaJon
While
Keeping
Contact
With
Franchisor

18. 9.
They
Don’t
ASK QUESTIONS
About
Themselves

19. THEY
NEED
TO
Ask Questions Like:
What
Am
I
Looking
For
in
a
Business?
Can
I
Build
Equity
With
This
Franchise?

20. 10.
They
DON’T CHECK OUT Financing
Sources

21. THEY
SHOULD…
Talk
with
your
franchise
consultant.
Consider ALL possible
sources of financing

22. 12.
INSTEAD
Do
Not
Quit
and
Do
Not
Get
SNIOP’D
(SuscepJble
to
the
NegaJve
Influence
of
Other
People)