ZEC (Zero Effort & Connected) commerce UI/UX strategic framework 1.0a - IoT / WoT (Internet of Thing / Web of Thing) - IoE (Internet of Everything) - Load - Law of conservation of complexity - Quality in Use - F-shaped pattern Based Satisficing - Connected Shortcuts - Connected FFA (Feedback, Feedforward and perceived Affordances) - DAG (The Dopamine seeking system, unconscious selective Attention, Goal-gradient effect) - Ferdinand de Saussure’s Syntagm & Paradigm - Jean Baudrillard’s Simulation & Hyperreal - Quantified Self