1. i360 Group, Inc
A Digital Marketing Agency
Producing Measurable Results

2. Who We Are
Since 1999, i360 Group has delivered
marketing solutions that have helped over
200 companies achieve their organizational
goals.
No matter the technology, providing the
desired business solution and achieving a
high level of customer satisfaction has always
been our focus.
Our People make the difference. With
Fortune 1000 experience, combined with
friendly localized service, i360 Group is
committed to delivering measurable results for
our customers.

3. Our Services
Marketing Strategy
The best results come from a sound strategy coupled with disciplined
Project Management.
Web Development
Engage with your prospects and customers using the latest
technologies.
Internet Marketing
Cast a wide net or use laser focused targeting to reach your target
audience.
Graphic Design
Great design engages a customer and moves them toward your
desired result.

4. Marketing Strategy
• Annual Plan,
Executed Quarterly,
Paid Monthly
• Who, What, Where
Why, When, How?

5. Target Market /
Audience
• Size – Number of
Employees, Revenue
• Industry – Healthcare,
Manufacturing, Professional
Services…
• Best Customers – Identify
common traits
• Persona’s – Specific
characteristics of customers

6. Language
• Executive – ROI, Profits,
Market Share
• Manager or Director –
Simplify, Tools, Reports,
Packaged Data, Budget
• Technician / Specialist –
Task oriented, make them
a Hero

7. Messaging & Media
• Electronic – Website, Social Media,
eMail, Search Engine Optimization,
PowerPoint, Kiosk, SoLoMo
• Verbal – Networking, conversations,
presentations, Professional & Trade
Associations
• Print – Marketing collateral like
business cards, letterhead,
envelopes, flyers, brochures, sell
sheets, presentation folders
• Personal – Appearance, uniforms,
vehicles, signage & banners,
promotional products

8. Web Development
• Websites – The hub of all marketing. This is the primary
methods for people to research businesses.
• Content Management Systems – A CMS like
WordPress, Joomla, Drupal and others allow for the
customer to make simple edits and updates.
• Mobile – The next big emphasis is on Mobile. Over 50%
of all internet activity is performed on mobile devices.
Users will simply swipe away from a bad mobile
experience
• eCommerce– Selling products and services online is a
complex process that we simplify.

9. Internet + Marketing
• Websites – Blogging helps to grow the content on a site
and allows for Social Sharing.
• Search Engine Optimization – Getting found when a
prospect is performing research or is intent on
purchasing is essential to business success
• Social Media Marketing – Engaging with your
customers and prospects in a variety of methods and
channels
• eMail Marketing – Still a proven method to communicate
with your prospects and customers with a high ROI

10. Branding & Design
• Graphic Design – Using the Messaging as reference,
we create visually appealing design that connects with
the target audience
• Logo Creation– Creating a logo that is simple, unique
and works in many formats and applications.
• Collateral– We design business cards, stationary and
envelopes, flyers, brochures, presentation folders,
PowerPoint presentations, banners, vehicle graphics,
trade show designs and more.

11. Connections
What Do We Typically Work With?
• Owner of a small business - $1mil - $10 mil revenue – They are
decision makers. They be fully engaged in the business for our
work to be the most effective.
• Marketing Director - $5 - $50 mil revenue – They are generalists
that are effective in managing specialists. We help them by
implementing solutions, which relieve their burden and make them
look good to their bosses.

12. In Summary
i360 Group helps companies increase
Revenue,
Market Share
and Profits.