1. Reputation Management, Measurement, and
Monitoring

2. What is Social Media?

3. Definition:
• Social Media are
primarily internet
and mobile based
tools for sharing and
discussing
information among
humans

5. Reach Out to Existing Communities

7. Become a Trusted Advisor

8. Be Consistent

9. KnowEm.com

11. Building Your Online Identity - Case Study

12. Maintaining Your Online Reputation

13. Maintaining Your Online Reputation

14. ROI in Social Media

15. What is Social Media’s ROI?
Instead of Let’s think About
Return on Investment Return on Influence

17. Becoming an Influencer
Nice
Networked
Notable

18. Becoming a Trusted Advisor

19. Five Elements to Building Social Capital

27. • Social Capital only
builds as you give it
away. Figure out how
you are going to give
back to the community
and do it …often

30. How Social Capital Can Impact Your Reputation

32. 32

34. monitoring your reputation

36. google.com/alert
36

37. 37

38. Monitor – With Some Direction

39. Monitor – With Some Direction

40. Monitor

41. Monitor

43. Monitor

44. Monitor

45. • gist

47. • cadmus

51. measuring your reputation

52. Reputation Measurement

53. Reputation Measurement

54. Reputation Measurement

55. Reputation Measurement

56. Reputation Measurement

57. Reputation Measurement

58. Reputation Measurement

59. When things go wrong

66. Sigmund Freud

67. For Information About
e-PRO classes
for Your Company or Association
contact
Bill.Lublin@smminstitute.com