This presentation is a basic high-level overview for company executives and management teams to glean how they can monetize their sales, marketing and business development online. Bill Ganz has been pioneering both on and offline media and campaign strategies for clients for decades. Please take a look at this PowerPoint and feel free to contact me directly if I can be of assistance to you in anyway - billg@moremediagroup.com - 310.991.9798 - http://www.linkedin.com/in/billganz
2. Which areas grow your business?
When we first look at a project we learn:
1. What are your target markets for growth?
2. What are your business goals?
3. Who are your top 10 competitors?
4. Where are your customers?
5. What will grow your business fastest
B to B – Business to Business
B to C – Business to Consumer
C to C – Consumer to Consumer
C to B – Consumer to Business
Which channel best describes your business?
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3. Setting up your online communications
Imagine knowing what your Customers,
Competitors and your Industry
are saying and doing real-time.
Social Media and Social Networking provide so many benefits.
Grow your Business fast with……..
•Business Intelligence
•Competitive Intelligence
•Media Monitoring
www.TotalSocialMediaSolution.com
4. The Power of Agencies…
One Solution
This agency approach is
unique and it brings extraordinary
value to the marketplace today
creating a one stop shop solution for
your Business and Brand.
www.TotalSocialMediaSolution.com
6. Our program begins with understanding your positioning and presence online. Many
companies offer services and resources without having an understanding of the
company’s needs and what will best serve their online initiatives. We only believe that
it is imperative to understand your total online presence before you begin. Our basic
foundational package uses the S.M.A.R.T. report card’s findings to guide the set up and
to know where the most amount of emphasis can be placed for the company’s online
success.
S.M.A.R.T Report Card
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7. Work Product
Plus:
Local/Mobile Ranking
SEO Search Rankings
Social Media Rankings
Brand Management/Standing
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8. Create a Winning Formula
Your Brand + Our Team
= Success Online!
www.TotalSocialMediaSolution.com
9. FastTrack™ advises companies and deploys
products and services such as: Blog Marketing,
Customizable Corporate Social Networking
Platforms, Pod-Cast Marketing, Wiki Marketing,
Video-Blog Marketing, Corporate Approved User
Generated Content, Viral Video Marketing,
Natural and Paid for Targeted Traffic, Competitive
Intelligence and Business Intelligence Marketing,
Real-Time Media Monitoring and more.
Additionally, FastTrack™ has services that include
strategic Executive coaching, Executive Team
technical advisory committee, e-Marketing plan
and Web 2.0 marketing and New Media crash
courses to understand On-line products and
services as an additive solution to your current
traditional off-line marketing sales programs.
Bill Ganz, CEO/President
www.TotalSocialMediaSolution.com
11. The Importance of Having a Plan
Our program provides the
architecture and the plan
to build your presence online.
Our award winning team of builders
have come together to provide
you with the foundation and the
platform to develop your success
strategy to capitalize on Social
Media and Internet Marketing
today.
www.TotalSocialMediaSolution.com
12. Our program establishes the foundation and sets up the platform for
your success online. Today the basics as it pertains to search engine
registry and social site set up often times will out perform all the
advanced strategies. It is designed to create a funnel or effectively a net
to capture traffic in your industry for new customers and people looking
for your brand, products and services.
Social Media and Internet Marketing vs Your Website
www.TotalSocialMediaSolution.com
13. In social media it’s all about the 3rd party edifying your brand and
products as opposed to your edifying yourself. Social Media is defined
as “crowd sourcing” for trust. Your customers can sell your products
better than you can and that’s the benefit of social media today for
your web based presence.
What’s the difference between Social and Web strategies?
www.TotalSocialMediaSolution.com
14. Social networks and content networks are essential for your success online. It is easy to
build this foundational platform for your success online. Our program focuses on
attracting the search engines and setting up your conversational marketing networks.
Search Engine and Social Network
Set Up is Essential !!
www.TotalSocialMediaSolution.com
15. Our program develops the in bound channels to create a funnel to your
website and harnesses the consumers that are brand evangelists in your
industry. It is also important to capitalize on the trust from the search
engines for targeted traffic to your business.
Creating Targeted Traffic
www.TotalSocialMediaSolution.com
16. What is a Presumer?
One of the many advantages of social media today is the customers all line up
based on their profile data. You can effectively find all of your customer’s lined
up telling you their likes and dislikes. This is a huge advantage to growing your
business today online. We call this customer acquisition model a Presumer.
A Presumer is a customer before they’re a customer based on their profile data.
www.TotalSocialMediaSolution.com
17. Let Customers Promote Your Brand
Social media has so many advantages to all your forms of marketing. One clear
advantage is properly configured; the customers will promote you and your brand
better than you can. When a community is set up around your brand, product and
service to empower the customer the customer will do your promotion, marketing,
sales and validation through their own efforts. This is effectively free advertising.
www.TotalSocialMediaSolution.com
18. Paid For vs. Organic Search
25%
Paid for Search:
•PPC
•SEO
•CPL
•CPA
•Videos
•Photos
•Press Release
•Articles
•Podcast
75%
Organic Placement:
Organic Search Placement out performs
Paid for Search 3 to 1 and its FREE!
Additionally Organic Search lives in perpetuity…
www.TotalSocialMediaSolution.com
19. Our program only uses ethical practices that the search engines and
social sites recommend. Today it is essential that you know the
parameters around do and don’ts as it pertain to your online
marketing. Many companies have been deceived by black hat
marketers attempting to say their process is faster. It is imperative
to know that black hat techniques online are irreversible and can be
permanently damaging. White hat marketing is actually easier and
will clearly out perform all other unethical practices. This is the only
practice we perform.
Ethical White Hat Marketing
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20. The “Why” to Your Success Online
It’s truly about the strategic “Why” as well as the tactical “How”.
We combine these efforts with this program to help you
achieve your goals online.
Today communications, advertising and media are
better, faster and cheaper than any other form of
traditional marketing in our history.
Business Executives, Owners and Entrepreneurs today
feel like they have missed the train as it pertains to
Social Media and Internet Marketing……the truth is……
it’s a very long train and it will be leaving the station
for the next several decades.
www.TotalSocialMediaSolution.com
21. Our team of Certified Social Media Professionals will do all the basic set up and registry
as well as syndicate your social sites and content sites for ease of use and time
management. Our team has extensive training and background in the field of social
media and internet marketing to help grow your business fast. Our CSMP’s give business
owners and executives the certainties they need when choosing a partner company to
support their business.
Certified Social Media Professionals
www.TotalSocialMediaSolution.com
22. We help you…
Create a recognizable brand
Create automated online sales
Capture more targeted traffic
Gain raving fans for your business
Stand out as the voice of authority
Create a massive online following
Effortlessly leverage Social Networking
Maximize Social Media
Become the Leader in your industry
Become a celebrity online
www.TotalSocialMediaSolution.com
23. Start a Trend Around Your Brand
Your Social Hubs allows you to view your social feeds
real-time on your computer, Smartphone or iPad.
A Social Hub allows you to aggregate your
social feeds across the web under one location.
There is a client facing side, as well as a web facing side,
all to develop targeted traffic and monitor your brand.
This is like having a Network Operation Center
monitoring your social feeds real-time.
around your Brand, Product or Service
We provides you with a Social Hub to:
•Start a Trend
•Monitor a Trend
•Accelerate a Trend
www.TotalSocialMediaSolution.com
24. Custom website funnels
Social Media funnels
Social Media campaigns
Online marketing campaigns
Consulting and coaching
Website and marketing integration
Affiliate network manager
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25. Objectives
Build a dynamic, engaging presence online that targets customers and
funnels them into the company’s community while increasing brand
awareness and market penetration.
Build brand enthusiasts and customers for life through lead generating
funnels that guide the user to buy, buy more and buy more often.
Create time savings and automate marketing by setting up systems and
a standard operating procedure. The latest technologies and hardest
hitting strategies are implemented for time management and greatest
results.
Developing your brand, culture and user experience that engages
customers and increases sales while creating customers for life.
www.TotalSocialMediaSolution.com
26. Approach
We are a multi award winning marketing firm aligned with other strategic online
business partners with their specialized expertise. We build a complete brand solution
from owning your name online, presence, culture, community, lead funnel and a
exceptional customer experience that keeps your clients engaged.
We increase your customer base with our technology and strategies while having a
seamless integration with your existing assets online and staff for ease of transition
and ongoing management.
Our exclusive S.M.A.R.T. Report Card allows us to evaluate your total online presence
and gives you the cutting edge above your competition. This ensures your growth
online while increasing your efforts with less time required.
We build your foundation online, brand awareness, community and a highly
functional online marketing suite that’s easy to use and works seamlessly with its
different parts while being simple and time efficient for us or your staff to manage.
www.TotalSocialMediaSolution.com
28. Our Process
Initial 2 Hour Consultation
Information Gathering
Weekly Progress Meetings
Create Custom Graphics
Keyword Research
Setup a suite of Google Tools
Create a Smart Report Card Analysis
Create one mobile site with QR Code
Create one mobile coupon site
Phase 1
Week 1 & 2
1
www.TotalSocialMediaSolution.com
29. Our Process
Review Phase 1 Results
Information Gathering
Weekly Progress Meetings
Complete basic Search Engine Analysis
Create contact list with new and existing info
Setup List Management Tools
Setup Content Syndication Tools
Take client’s videos and optimize and syndicate
Setup 2 Company Execs in 20 different sites
Setup self hosted blog with keyword domain
Create & optimize content for blog & schedule
Setup YouTube Registry
Setup Alexa Registry
Phase 2
Week 3 & 4 www.TotalSocialMediaSolution.com
30. Our Process
Optimize and Populate Social Bookmarking
Script landing page and sales page
Create 3 mini commercials and syndicate
Find 20 Blogs for commenting
Write and distribute 4 press releases
Setup 2 Company products - 3 search engines
Week 3 & 4
Phase 2 Continued…
Register company with registry sites:
Social Networks
Content Networks
Name Registry Sites
Authority Sites
Event Sites
Social Bookmarking Sites
Video Sites
Search Engines
Local Search Sites
Mobile Directory Sites
www.TotalSocialMediaSolution.com
31. Your Team and Our Team
In Phase 3 our Team begins
the seamless transition to show how the
platform works in an ongoing bases.
This program supports your sales, marketing,
customer acquisition, customer retention
as well as virtually every phase of your business.
We will be
reviewing the
previous 6 weeks
and go over the
infrastructure as
well as
review the
results from your
updated
S.M.A.R.T.
Report Card.
www.TotalSocialMediaSolution.com
32. Our Process
Review Phase 2 Results
Information Gathering
Weekly Progress Meetings
Setup Landing Page and Sales Page
Optimize and Populate Twitter, Facebook, Linkedin, Google+ & Pinterest
Setup, optimize and populate Facebook Fan Page and Group
Setup Custom Social Hub
Create Final Smart Report Card Analysis
Train company on how to use systems
Review Maintenance Plan
Review Phase 3 Results
Week 5 & 6
Phase 3
www.TotalSocialMediaSolution.com
34. Total Social Media Solution
Bill Ganz - Phone: 310.991.9798
Email: billg@moremediagroup.com
http://www.linkedin.com/in/billganz
To schedule your meeting please feel free to email or call:
www.TotalSocialMediaSolution.com
www.TotalSocialMediaSolution.com