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Catapult Your Brand
Online…
Total Social Media Solution
www.TotalSocialMediaSolution.com
Which areas grow your business?
When we first look at a project we learn:
1. What are your target markets for growth?
2. What are your business goals?
3. Who are your top 10 competitors?
4. Where are your customers?
5. What will grow your business fastest
B to B – Business to Business
B to C – Business to Consumer
C to C – Consumer to Consumer
C to B – Consumer to Business
Which channel best describes your business?
www.TotalSocialMediaSolution.com
Setting up your online communications
Imagine knowing what your Customers,
Competitors and your Industry
are saying and doing real-time.
Social Media and Social Networking provide so many benefits.
Grow your Business fast with……..
•Business Intelligence
•Competitive Intelligence
•Media Monitoring
www.TotalSocialMediaSolution.com
The Power of Agencies…
One Solution
This agency approach is
unique and it brings extraordinary
value to the marketplace today
creating a one stop shop solution for
your Business and Brand.
www.TotalSocialMediaSolution.com
www.TotalSocialMediaSolution.com
Our program begins with understanding your positioning and presence online. Many
companies offer services and resources without having an understanding of the
company’s needs and what will best serve their online initiatives. We only believe that
it is imperative to understand your total online presence before you begin. Our basic
foundational package uses the S.M.A.R.T. report card’s findings to guide the set up and
to know where the most amount of emphasis can be placed for the company’s online
success.
S.M.A.R.T Report Card
www.TotalSocialMediaSolution.com
Work Product
Plus:
 Local/Mobile Ranking
 SEO Search Rankings
 Social Media Rankings
 Brand Management/Standing
www.TotalSocialMediaSolution.com
Create a Winning Formula
Your Brand + Our Team
= Success Online!
www.TotalSocialMediaSolution.com
FastTrack™ advises companies and deploys
products and services such as: Blog Marketing,
Customizable Corporate Social Networking
Platforms, Pod-Cast Marketing, Wiki Marketing,
Video-Blog Marketing, Corporate Approved User
Generated Content, Viral Video Marketing,
Natural and Paid for Targeted Traffic, Competitive
Intelligence and Business Intelligence Marketing,
Real-Time Media Monitoring and more.
Additionally, FastTrack™ has services that include
strategic Executive coaching, Executive Team
technical advisory committee, e-Marketing plan
and Web 2.0 marketing and New Media crash
courses to understand On-line products and
services as an additive solution to your current
traditional off-line marketing sales programs.
Bill Ganz, CEO/President
www.TotalSocialMediaSolution.com
www.TotalSocialMediaSolution.com
The Importance of Having a Plan
Our program provides the
architecture and the plan
to build your presence online.
Our award winning team of builders
have come together to provide
you with the foundation and the
platform to develop your success
strategy to capitalize on Social
Media and Internet Marketing
today.
www.TotalSocialMediaSolution.com
Our program establishes the foundation and sets up the platform for
your success online. Today the basics as it pertains to search engine
registry and social site set up often times will out perform all the
advanced strategies. It is designed to create a funnel or effectively a net
to capture traffic in your industry for new customers and people looking
for your brand, products and services.
Social Media and Internet Marketing vs Your Website
www.TotalSocialMediaSolution.com
In social media it’s all about the 3rd party edifying your brand and
products as opposed to your edifying yourself. Social Media is defined
as “crowd sourcing” for trust. Your customers can sell your products
better than you can and that’s the benefit of social media today for
your web based presence.
What’s the difference between Social and Web strategies?
www.TotalSocialMediaSolution.com
Social networks and content networks are essential for your success online. It is easy to
build this foundational platform for your success online. Our program focuses on
attracting the search engines and setting up your conversational marketing networks.
Search Engine and Social Network
Set Up is Essential !!
www.TotalSocialMediaSolution.com
Our program develops the in bound channels to create a funnel to your
website and harnesses the consumers that are brand evangelists in your
industry. It is also important to capitalize on the trust from the search
engines for targeted traffic to your business.
Creating Targeted Traffic
www.TotalSocialMediaSolution.com
What is a Presumer?
One of the many advantages of social media today is the customers all line up
based on their profile data. You can effectively find all of your customer’s lined
up telling you their likes and dislikes. This is a huge advantage to growing your
business today online. We call this customer acquisition model a Presumer.
A Presumer is a customer before they’re a customer based on their profile data.
www.TotalSocialMediaSolution.com
Let Customers Promote Your Brand
Social media has so many advantages to all your forms of marketing. One clear
advantage is properly configured; the customers will promote you and your brand
better than you can. When a community is set up around your brand, product and
service to empower the customer the customer will do your promotion, marketing,
sales and validation through their own efforts. This is effectively free advertising.
www.TotalSocialMediaSolution.com
Paid For vs. Organic Search
25%
Paid for Search:
•PPC
•SEO
•CPL
•CPA
•Videos
•Photos
•Press Release
•Articles
•Podcast
75%
Organic Placement:
Organic Search Placement out performs
Paid for Search 3 to 1 and its FREE!
Additionally Organic Search lives in perpetuity…
www.TotalSocialMediaSolution.com
Our program only uses ethical practices that the search engines and
social sites recommend. Today it is essential that you know the
parameters around do and don’ts as it pertain to your online
marketing. Many companies have been deceived by black hat
marketers attempting to say their process is faster. It is imperative
to know that black hat techniques online are irreversible and can be
permanently damaging. White hat marketing is actually easier and
will clearly out perform all other unethical practices. This is the only
practice we perform.
Ethical White Hat Marketing
www.TotalSocialMediaSolution.com
The “Why” to Your Success Online
It’s truly about the strategic “Why” as well as the tactical “How”.
We combine these efforts with this program to help you
achieve your goals online.
Today communications, advertising and media are
better, faster and cheaper than any other form of
traditional marketing in our history.
Business Executives, Owners and Entrepreneurs today
feel like they have missed the train as it pertains to
Social Media and Internet Marketing……the truth is……
it’s a very long train and it will be leaving the station
for the next several decades.
www.TotalSocialMediaSolution.com
Our team of Certified Social Media Professionals will do all the basic set up and registry
as well as syndicate your social sites and content sites for ease of use and time
management. Our team has extensive training and background in the field of social
media and internet marketing to help grow your business fast. Our CSMP’s give business
owners and executives the certainties they need when choosing a partner company to
support their business.
Certified Social Media Professionals
www.TotalSocialMediaSolution.com
We help you…
 Create a recognizable brand
 Create automated online sales
 Capture more targeted traffic
 Gain raving fans for your business
 Stand out as the voice of authority
 Create a massive online following
 Effortlessly leverage Social Networking
 Maximize Social Media
 Become the Leader in your industry
 Become a celebrity online
www.TotalSocialMediaSolution.com
Start a Trend Around Your Brand
Your Social Hubs allows you to view your social feeds
real-time on your computer, Smartphone or iPad.
A Social Hub allows you to aggregate your
social feeds across the web under one location.
There is a client facing side, as well as a web facing side,
all to develop targeted traffic and monitor your brand.
This is like having a Network Operation Center
monitoring your social feeds real-time.
around your Brand, Product or Service
We provides you with a Social Hub to:
•Start a Trend
•Monitor a Trend
•Accelerate a Trend
www.TotalSocialMediaSolution.com
 Custom website funnels
 Social Media funnels
 Social Media campaigns
 Online marketing campaigns
 Consulting and coaching
 Website and marketing integration
 Affiliate network manager
www.TotalSocialMediaSolution.com
Objectives
Build a dynamic, engaging presence online that targets customers and
funnels them into the company’s community while increasing brand
awareness and market penetration.
Build brand enthusiasts and customers for life through lead generating
funnels that guide the user to buy, buy more and buy more often.
Create time savings and automate marketing by setting up systems and
a standard operating procedure. The latest technologies and hardest
hitting strategies are implemented for time management and greatest
results.
Developing your brand, culture and user experience that engages
customers and increases sales while creating customers for life.
www.TotalSocialMediaSolution.com
Approach
We are a multi award winning marketing firm aligned with other strategic online
business partners with their specialized expertise. We build a complete brand solution
from owning your name online, presence, culture, community, lead funnel and a
exceptional customer experience that keeps your clients engaged.
We increase your customer base with our technology and strategies while having a
seamless integration with your existing assets online and staff for ease of transition
and ongoing management.
Our exclusive S.M.A.R.T. Report Card allows us to evaluate your total online presence
and gives you the cutting edge above your competition. This ensures your growth
online while increasing your efforts with less time required.
We build your foundation online, brand awareness, community and a highly
functional online marketing suite that’s easy to use and works seamlessly with its
different parts while being simple and time efficient for us or your staff to manage.
www.TotalSocialMediaSolution.com
6-Week Project Timeline
www.TotalSocialMediaSolution.com
Our Process
 Initial 2 Hour Consultation
 Information Gathering
 Weekly Progress Meetings
 Create Custom Graphics
 Keyword Research
 Setup a suite of Google Tools
 Create a Smart Report Card Analysis
 Create one mobile site with QR Code
 Create one mobile coupon site
Phase 1
Week 1 & 2
1
www.TotalSocialMediaSolution.com
Our Process
 Review Phase 1 Results
 Information Gathering
 Weekly Progress Meetings
 Complete basic Search Engine Analysis
 Create contact list with new and existing info
 Setup List Management Tools
 Setup Content Syndication Tools
 Take client’s videos and optimize and syndicate
 Setup 2 Company Execs in 20 different sites
 Setup self hosted blog with keyword domain
 Create & optimize content for blog & schedule
 Setup YouTube Registry
 Setup Alexa Registry
Phase 2
Week 3 & 4 www.TotalSocialMediaSolution.com
Our Process
 Optimize and Populate Social Bookmarking
 Script landing page and sales page
 Create 3 mini commercials and syndicate
 Find 20 Blogs for commenting
 Write and distribute 4 press releases
 Setup 2 Company products - 3 search engines
Week 3 & 4
Phase 2 Continued…
Register company with registry sites:
 Social Networks
 Content Networks
 Name Registry Sites
 Authority Sites
 Event Sites
 Social Bookmarking Sites
 Video Sites
 Search Engines
 Local Search Sites
 Mobile Directory Sites
www.TotalSocialMediaSolution.com
Your Team and Our Team
In Phase 3 our Team begins
the seamless transition to show how the
platform works in an ongoing bases.
This program supports your sales, marketing,
customer acquisition, customer retention
as well as virtually every phase of your business.
We will be
reviewing the
previous 6 weeks
and go over the
infrastructure as
well as
review the
results from your
updated
S.M.A.R.T.
Report Card.
www.TotalSocialMediaSolution.com
Our Process
 Review Phase 2 Results
 Information Gathering
 Weekly Progress Meetings
 Setup Landing Page and Sales Page
 Optimize and Populate Twitter, Facebook, Linkedin, Google+ & Pinterest
 Setup, optimize and populate Facebook Fan Page and Group
 Setup Custom Social Hub
 Create Final Smart Report Card Analysis
 Train company on how to use systems
 Review Maintenance Plan
 Review Phase 3 Results
Week 5 & 6
Phase 3
www.TotalSocialMediaSolution.com
Weekly Project Touch points
www.TotalSocialMediaSolution.com
Total Social Media Solution
Bill Ganz - Phone: 310.991.9798
Email: billg@moremediagroup.com
http://www.linkedin.com/in/billganz
To schedule your meeting please feel free to email or call:
www.TotalSocialMediaSolution.com
www.TotalSocialMediaSolution.com

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Grow Your Business with the Total Social Media Solution - Bill Ganz - MORE Media Group, Inc.

  • 1. Catapult Your Brand Online… Total Social Media Solution www.TotalSocialMediaSolution.com
  • 2. Which areas grow your business? When we first look at a project we learn: 1. What are your target markets for growth? 2. What are your business goals? 3. Who are your top 10 competitors? 4. Where are your customers? 5. What will grow your business fastest B to B – Business to Business B to C – Business to Consumer C to C – Consumer to Consumer C to B – Consumer to Business Which channel best describes your business? www.TotalSocialMediaSolution.com
  • 3. Setting up your online communications Imagine knowing what your Customers, Competitors and your Industry are saying and doing real-time. Social Media and Social Networking provide so many benefits. Grow your Business fast with…….. •Business Intelligence •Competitive Intelligence •Media Monitoring www.TotalSocialMediaSolution.com
  • 4. The Power of Agencies… One Solution This agency approach is unique and it brings extraordinary value to the marketplace today creating a one stop shop solution for your Business and Brand. www.TotalSocialMediaSolution.com
  • 6. Our program begins with understanding your positioning and presence online. Many companies offer services and resources without having an understanding of the company’s needs and what will best serve their online initiatives. We only believe that it is imperative to understand your total online presence before you begin. Our basic foundational package uses the S.M.A.R.T. report card’s findings to guide the set up and to know where the most amount of emphasis can be placed for the company’s online success. S.M.A.R.T Report Card www.TotalSocialMediaSolution.com
  • 7. Work Product Plus:  Local/Mobile Ranking  SEO Search Rankings  Social Media Rankings  Brand Management/Standing www.TotalSocialMediaSolution.com
  • 8. Create a Winning Formula Your Brand + Our Team = Success Online! www.TotalSocialMediaSolution.com
  • 9. FastTrack™ advises companies and deploys products and services such as: Blog Marketing, Customizable Corporate Social Networking Platforms, Pod-Cast Marketing, Wiki Marketing, Video-Blog Marketing, Corporate Approved User Generated Content, Viral Video Marketing, Natural and Paid for Targeted Traffic, Competitive Intelligence and Business Intelligence Marketing, Real-Time Media Monitoring and more. Additionally, FastTrack™ has services that include strategic Executive coaching, Executive Team technical advisory committee, e-Marketing plan and Web 2.0 marketing and New Media crash courses to understand On-line products and services as an additive solution to your current traditional off-line marketing sales programs. Bill Ganz, CEO/President www.TotalSocialMediaSolution.com
  • 11. The Importance of Having a Plan Our program provides the architecture and the plan to build your presence online. Our award winning team of builders have come together to provide you with the foundation and the platform to develop your success strategy to capitalize on Social Media and Internet Marketing today. www.TotalSocialMediaSolution.com
  • 12. Our program establishes the foundation and sets up the platform for your success online. Today the basics as it pertains to search engine registry and social site set up often times will out perform all the advanced strategies. It is designed to create a funnel or effectively a net to capture traffic in your industry for new customers and people looking for your brand, products and services. Social Media and Internet Marketing vs Your Website www.TotalSocialMediaSolution.com
  • 13. In social media it’s all about the 3rd party edifying your brand and products as opposed to your edifying yourself. Social Media is defined as “crowd sourcing” for trust. Your customers can sell your products better than you can and that’s the benefit of social media today for your web based presence. What’s the difference between Social and Web strategies? www.TotalSocialMediaSolution.com
  • 14. Social networks and content networks are essential for your success online. It is easy to build this foundational platform for your success online. Our program focuses on attracting the search engines and setting up your conversational marketing networks. Search Engine and Social Network Set Up is Essential !! www.TotalSocialMediaSolution.com
  • 15. Our program develops the in bound channels to create a funnel to your website and harnesses the consumers that are brand evangelists in your industry. It is also important to capitalize on the trust from the search engines for targeted traffic to your business. Creating Targeted Traffic www.TotalSocialMediaSolution.com
  • 16. What is a Presumer? One of the many advantages of social media today is the customers all line up based on their profile data. You can effectively find all of your customer’s lined up telling you their likes and dislikes. This is a huge advantage to growing your business today online. We call this customer acquisition model a Presumer. A Presumer is a customer before they’re a customer based on their profile data. www.TotalSocialMediaSolution.com
  • 17. Let Customers Promote Your Brand Social media has so many advantages to all your forms of marketing. One clear advantage is properly configured; the customers will promote you and your brand better than you can. When a community is set up around your brand, product and service to empower the customer the customer will do your promotion, marketing, sales and validation through their own efforts. This is effectively free advertising. www.TotalSocialMediaSolution.com
  • 18. Paid For vs. Organic Search 25% Paid for Search: •PPC •SEO •CPL •CPA •Videos •Photos •Press Release •Articles •Podcast 75% Organic Placement: Organic Search Placement out performs Paid for Search 3 to 1 and its FREE! Additionally Organic Search lives in perpetuity… www.TotalSocialMediaSolution.com
  • 19. Our program only uses ethical practices that the search engines and social sites recommend. Today it is essential that you know the parameters around do and don’ts as it pertain to your online marketing. Many companies have been deceived by black hat marketers attempting to say their process is faster. It is imperative to know that black hat techniques online are irreversible and can be permanently damaging. White hat marketing is actually easier and will clearly out perform all other unethical practices. This is the only practice we perform. Ethical White Hat Marketing www.TotalSocialMediaSolution.com
  • 20. The “Why” to Your Success Online It’s truly about the strategic “Why” as well as the tactical “How”. We combine these efforts with this program to help you achieve your goals online. Today communications, advertising and media are better, faster and cheaper than any other form of traditional marketing in our history. Business Executives, Owners and Entrepreneurs today feel like they have missed the train as it pertains to Social Media and Internet Marketing……the truth is…… it’s a very long train and it will be leaving the station for the next several decades. www.TotalSocialMediaSolution.com
  • 21. Our team of Certified Social Media Professionals will do all the basic set up and registry as well as syndicate your social sites and content sites for ease of use and time management. Our team has extensive training and background in the field of social media and internet marketing to help grow your business fast. Our CSMP’s give business owners and executives the certainties they need when choosing a partner company to support their business. Certified Social Media Professionals www.TotalSocialMediaSolution.com
  • 22. We help you…  Create a recognizable brand  Create automated online sales  Capture more targeted traffic  Gain raving fans for your business  Stand out as the voice of authority  Create a massive online following  Effortlessly leverage Social Networking  Maximize Social Media  Become the Leader in your industry  Become a celebrity online www.TotalSocialMediaSolution.com
  • 23. Start a Trend Around Your Brand Your Social Hubs allows you to view your social feeds real-time on your computer, Smartphone or iPad. A Social Hub allows you to aggregate your social feeds across the web under one location. There is a client facing side, as well as a web facing side, all to develop targeted traffic and monitor your brand. This is like having a Network Operation Center monitoring your social feeds real-time. around your Brand, Product or Service We provides you with a Social Hub to: •Start a Trend •Monitor a Trend •Accelerate a Trend www.TotalSocialMediaSolution.com
  • 24.  Custom website funnels  Social Media funnels  Social Media campaigns  Online marketing campaigns  Consulting and coaching  Website and marketing integration  Affiliate network manager www.TotalSocialMediaSolution.com
  • 25. Objectives Build a dynamic, engaging presence online that targets customers and funnels them into the company’s community while increasing brand awareness and market penetration. Build brand enthusiasts and customers for life through lead generating funnels that guide the user to buy, buy more and buy more often. Create time savings and automate marketing by setting up systems and a standard operating procedure. The latest technologies and hardest hitting strategies are implemented for time management and greatest results. Developing your brand, culture and user experience that engages customers and increases sales while creating customers for life. www.TotalSocialMediaSolution.com
  • 26. Approach We are a multi award winning marketing firm aligned with other strategic online business partners with their specialized expertise. We build a complete brand solution from owning your name online, presence, culture, community, lead funnel and a exceptional customer experience that keeps your clients engaged. We increase your customer base with our technology and strategies while having a seamless integration with your existing assets online and staff for ease of transition and ongoing management. Our exclusive S.M.A.R.T. Report Card allows us to evaluate your total online presence and gives you the cutting edge above your competition. This ensures your growth online while increasing your efforts with less time required. We build your foundation online, brand awareness, community and a highly functional online marketing suite that’s easy to use and works seamlessly with its different parts while being simple and time efficient for us or your staff to manage. www.TotalSocialMediaSolution.com
  • 28. Our Process  Initial 2 Hour Consultation  Information Gathering  Weekly Progress Meetings  Create Custom Graphics  Keyword Research  Setup a suite of Google Tools  Create a Smart Report Card Analysis  Create one mobile site with QR Code  Create one mobile coupon site Phase 1 Week 1 & 2 1 www.TotalSocialMediaSolution.com
  • 29. Our Process  Review Phase 1 Results  Information Gathering  Weekly Progress Meetings  Complete basic Search Engine Analysis  Create contact list with new and existing info  Setup List Management Tools  Setup Content Syndication Tools  Take client’s videos and optimize and syndicate  Setup 2 Company Execs in 20 different sites  Setup self hosted blog with keyword domain  Create & optimize content for blog & schedule  Setup YouTube Registry  Setup Alexa Registry Phase 2 Week 3 & 4 www.TotalSocialMediaSolution.com
  • 30. Our Process  Optimize and Populate Social Bookmarking  Script landing page and sales page  Create 3 mini commercials and syndicate  Find 20 Blogs for commenting  Write and distribute 4 press releases  Setup 2 Company products - 3 search engines Week 3 & 4 Phase 2 Continued… Register company with registry sites:  Social Networks  Content Networks  Name Registry Sites  Authority Sites  Event Sites  Social Bookmarking Sites  Video Sites  Search Engines  Local Search Sites  Mobile Directory Sites www.TotalSocialMediaSolution.com
  • 31. Your Team and Our Team In Phase 3 our Team begins the seamless transition to show how the platform works in an ongoing bases. This program supports your sales, marketing, customer acquisition, customer retention as well as virtually every phase of your business. We will be reviewing the previous 6 weeks and go over the infrastructure as well as review the results from your updated S.M.A.R.T. Report Card. www.TotalSocialMediaSolution.com
  • 32. Our Process  Review Phase 2 Results  Information Gathering  Weekly Progress Meetings  Setup Landing Page and Sales Page  Optimize and Populate Twitter, Facebook, Linkedin, Google+ & Pinterest  Setup, optimize and populate Facebook Fan Page and Group  Setup Custom Social Hub  Create Final Smart Report Card Analysis  Train company on how to use systems  Review Maintenance Plan  Review Phase 3 Results Week 5 & 6 Phase 3 www.TotalSocialMediaSolution.com
  • 33. Weekly Project Touch points www.TotalSocialMediaSolution.com
  • 34. Total Social Media Solution Bill Ganz - Phone: 310.991.9798 Email: billg@moremediagroup.com http://www.linkedin.com/in/billganz To schedule your meeting please feel free to email or call: www.TotalSocialMediaSolution.com www.TotalSocialMediaSolution.com