Most ad campaigns consist of materials that are created out of thin air. What if you are overlooking the material that you consumers care most about?

1. CREATE
Challenging the traditional definition of
this word as it pertains to the application
of “creative” as used in advertising and
public relations.
© 2013 Bill Barlow

2. The conventional definition of CREATE is to
“bring something into existence”. In advertising
and public relations while this is often true, the
best campaigns thrive because of what CREATE
stands for.
If you follow this acronym you may find that
success in marketing can come when you are
telling more often that when you are selling.
CREATE
© 2013 Bill Barlow

3. Cultivate
Find and research the
information necessary
to convey the relevant
points about the
product or service
© 2013 Bill Barlow

4. Realize
Know the target
audience, where they
reside and what they
care about
© 2013 Bill Barlow

5. Enlighten
Share with your
targets the relevant
information that
they need to know
to respond
© 2013 Bill Barlow

6. Admire
Show the product
in a way that other
will admire.
© 2013 Bill Barlow

7. Teach
Inform your targets what they
need to know to become fans
and the things that they will
share with their friends
© 2013 Bill Barlow

8. Entertain
Provide your targets
with external content
that is relevant to the
product and that
targets care about
© 2013 Bill Barlow

9. CREATE
Cultivate •Realize • Enlighten
Admire • Teach • Entertain
Take on a new perspective and see
how things change for the better
© 2013 Bill Barlow

10. The take away here is that you don’t always
have to make up everything out of thin air.
Most products are loaded with features and
backed by people and studies that are more
interesting to consumers your “story”.
If you take the time to really understand what
elements you already have, you may discover
that there is nothing to
CREATE
© 2013 Bill Barlow

11. About
www.FamousDiscoveries.com
bill@billbarlow.com
Bill Barlow is a product and branding guru. He has
mastered the art of blending public relations, direct
marketing and social connections into seamless
campaigns with ROI. With over $3 billion product sales
to his credit, he is apparently doing something right.
Barlow and his team are available to take your product
to the next level.