The document provides information from a presentation by the East of England Communications Team on supporting grant recipients with communications and publicity. It outlines the team's role in raising awareness of funding initiatives and maximizing local impact. Survey results showed most recipients use websites to inform people of projects and social media use is common. The presentation covers how the region communicates, the importance of using the BIG logo correctly, generating local publicity, and developing a communications plan to tell your story.

1. Tell your story: PR on a
shoestring
East of England Communications
Team
26/09/2012

2. Welcome and agenda
Sara Betsworth
Head of Region
#BIGlf

3. BIG Funding Officers
Richard Drape and Michelle Drummond
A Summary of Support

4. Your regional comms team
Our remit:
To support successful
development and delivery
of BIG’s funding
initiatives locally
To raise awareness and
maximise impact our
funding locally

5. You said:
Survey Monkey results:
•100% of respondents use websites above all
other methods to inform people about your
projects
•58% of you tweet
•8% blog
•41% use events
•word of mouth is still a popular method

6. How we communicate in the
region: a snapshot
•Being out and about – funding fairs, workshops and briefing
events
•Engaging with local media
•Publications and website – case studies, feature articles,
and social media
•Public affairs – keeping MPs, Local Authorities and regional
stakeholders in the loop
•Engaging with regional stakeholders – project visits,
launches and VCS groups.

7. The power of being social
Listen, learn and share
Twitter: @BIGEofE
Facebook: Big Lottery
Fund – East of England
BIG’s blog:
http://www.biglotteryfun
d.org.uk/community-uk?
fromsearch=-uk

8. Supporting you along the journey
In print: Grant acknowledgement
requirements
Online: BIG website - grant holder
section:
http://www.biglotteryfund.org.uk/index/grant-uk
Over the phone:
01223 449027/449034
In person:
Invite us to your events, tweet us,
tell us about your successes!

9. Online support from BIG
http://www.biglotteryfund.org.uk/index/grant-uk
Advice & support:
•Publicity guidelines
•How to order merchandise for
events etc (T shirts, Balloons,
banners, bunting)
•How to use the BIG logo (and
advice on styles)

10. BIG Branding: use of the logo
•Tells the public where
lottery money is spent
•Encourages others to apply
•It’s a condition of your
grant!

11. Where should I use the logo?
Any form of promotional or publicity materials:
•Press releases
•Leaflets
•Posters
•Brochures/annual reports
•Websites
•Stationery/letterheads
•Job averts/ on vehicles etc
•Twitter/facebook

12. Logo – hard and fast rules!
•Only recipients may use it
•Do not alter in any way
•Standard logo preferred
•Size at least 12mm
•Available in pink or blue
•Available on website

13. BIG Logo

14. Generating local publicity
•All grants awarded are
made public (press release,
BIG and DCMS website)
•BIG sets embargo date
•National and regional
media alerted
•Then it’s up to you! But
today should help ...

15. Telling your story

16. Where to start:
•Have a Comms plan: key
messages, audience,
methods you will use
•Know your local media and
how they reach audiences:
print/broadcast/ TV/online?
•Press
releases/leaflets/blogs
•Social Media

17. #BIGlf