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[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],The FAIRTRADE Mark The FAIRTRADEMark
Fairtrade Labelling Organisation FLO EV FLO - Cert 20 National Labelling Initiatives UK: Fairtrade Foundation  France, Switzerland, Netherlands,  Norway, Belgium, Denmark: Max Havelaar USA, Canada, Germany,  Luxembourg, Italy:  Transfair Develop standards Formulate Price + Premium levels Producer Business Unit (PBU) –  provides in country support Separate legal entity  Certifies Producer groups  Registered supply chains Annual auditing Ireland: Fairtrade Mark Structure FLO Australia & NZ: Fairtrade Labelling Japan: Fairtrade Label Mexico: Comercio Justo Sweden: Rattvisemarkt Austria: Fairtrade
Economic Standards The Fairtrade System sets a minimum price …
The Arabica Coffee Market 1989 – 2008: Comparison of Fairtrade and New York Prices
… and a social premium These projects are for everyone in the community, not just farmers Community bore hole in Ghana (cocoa farming community) School in Mali (cotton co-op) Cable TV in India on a tea estate Sports centre in the Windward Islands  (banana co-op) ©Simon Rawles ©Vinay Devaiah ©Simon Rawles Creche in South  Africa (orange and lemon farm) ©Naomi Kranhold ©Simon Rawles
Social Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ With Fairtrade income we were able to implement a fermentation program to improve the quality of our cocoa and to convert our production to certified organic.’         Isidoro de la Rosa, Executive Director, CONACADO 
Global view
...however the share of product sold as Fairtrade remains low G 15666_FMCG_v19_no blanks_staff meeting Source: Management Data, OC&C analysis Fairtrade Sales as Proportion of Producer Capacity , 2009 Producer Audit % total production (MT) sold as Fairtrade Honey Herbs and Spices Coffee Nuts and Oilseeds Seed Cotton Banana Cocoa Tea Wine Grapes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview 11
Building the Fairtrade movement ,[object Object],[object Object],[object Object],[object Object]
Fairtrade and faith ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Climate Change ,[object Object],[object Object],[object Object],[object Object]
Local farmers? ,[object Object],[object Object],[object Object],[object Object]
False Economies? ,[object Object],[object Object],[object Object]
Thank you. Any questions?
 

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Adapted Fairtrade Foundation Presentation for Limmud '10

  • 1.
  • 2.
  • 3. Fairtrade Labelling Organisation FLO EV FLO - Cert 20 National Labelling Initiatives UK: Fairtrade Foundation France, Switzerland, Netherlands, Norway, Belgium, Denmark: Max Havelaar USA, Canada, Germany, Luxembourg, Italy: Transfair Develop standards Formulate Price + Premium levels Producer Business Unit (PBU) – provides in country support Separate legal entity Certifies Producer groups Registered supply chains Annual auditing Ireland: Fairtrade Mark Structure FLO Australia & NZ: Fairtrade Labelling Japan: Fairtrade Label Mexico: Comercio Justo Sweden: Rattvisemarkt Austria: Fairtrade
  • 4. Economic Standards The Fairtrade System sets a minimum price …
  • 5. The Arabica Coffee Market 1989 – 2008: Comparison of Fairtrade and New York Prices
  • 6. … and a social premium These projects are for everyone in the community, not just farmers Community bore hole in Ghana (cocoa farming community) School in Mali (cotton co-op) Cable TV in India on a tea estate Sports centre in the Windward Islands (banana co-op) ©Simon Rawles ©Vinay Devaiah ©Simon Rawles Creche in South Africa (orange and lemon farm) ©Naomi Kranhold ©Simon Rawles
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Thank you. Any questions?
  • 17.  

Notas do Editor

  1. What do you want to get out of the session? Write them all up and tick off at the end. Icebreaker
  2. Key Points If all trade were fair and benefited everyone equally, we wouldn’t need Fairtrade. This unfortunately isn’t the case. The rules and practices of international trade are biased in favour of rich countries and powerful companies, often to the cost of poor producers and the environment. Many farmers and workers in developing countries struggle to provide for their families. Often the price they get paid for their crop does not cover the cost of production. Fairtrade seeks to change this. It is not the solution to all poverty, but it can show one way that trade can work in favour of poor people and the environment. When you see the FAIRTRADE Mark, it means that it has been independently certified to make sure producers are getting a better deal from what they sell. It means that: The producer organisations have received a fair and stable price for their products In addition to the basic price, farmers and workers have the opportunity to improve their lives through an additional premium. They can use this money any way they like to improve their own organisations, or invest in their community. Farmers and workers decided democratically what these projects should be. Fairtrade standards aim to protect and improve the environment , and promote sustainable agricultural practices. With the extra income that farmers receive from Fairtrade, they can also invest in their own environmental projects, such as recycling, tree planting, clean water programmes. Some farmers are also using money from Fairtrade to convert to organic farming methods. Small farmers gain a stronger position in world markets. By working together farmers can be stronger in the market. Fairtrade supports small farmers in building up their own organisations, and helping them to compete in a vicious market place. With Fairtrade, we can feel a closer link with people at the other end of the supply chain, who grow the products we buy.
  3. Work of FLO e.V and FLO Cert FLO e.V sets Fairtrade standards, including the minimum price and supports producers and traders along the supply chain. They support producers in their compliance with standards and facilitate entry to the Fairtrade system, linking them with business and financial assistance. In addition to this they coordinate around 50 liaison officers, based in country. FLO cert, a separate legal entity and limited company, certify producers to ensure they are conforming to Fairtrade standards as set by FLO e.V. They certify traders to ensure they are conforming to FLO standards and ensure that the Fairtrade premium is used properly. They also cross check reported sales and purchases of Fairtrade products.
  4. Fairtrade is about more than the minimum price. It aims to build sustainable and fair relationships between producers, traders and buyers. As such the economic standards contain details on pre-finance for example, whereby producers can request up to 60% of payment in advance of crops being grown. Buyers are required to complete full payment within a short timescale, and commit to long term contracts and buying arrangements. Fairtrade offers more than a minimum price and premium, it offers stability trading partnerships in the long run.
  5. Fairtrade is about more than the minimum price. It aims to build sustainable and fair relationships between producers, traders and buyers. As such the economic standards contain details on pre-finance for example, whereby producers can request up to 60% of payment in advance of crops being grown. Buyers are required to complete full payment within a short timescale, and commit to long term contracts and buying arrangements. Fairtrade offers more than a minimum price and premium, it offers stability trading partnerships in the long run.
  6. FT not always known for environmental standards but each producer group has to adhere to these Gerardo
  7. Fairtrade Foundation one of 22 labeling initiatives Fairtrade and FLO Producer countries – in green Lis in blue What is an LI Work of FTF
  8. Campaigns The campaigns team at the Fairtrade Foundation exists to support our network of supporters in campaigning to get more Fairtrade products on the shelves in the UK, and raise awareness of the reasons for choosing Fairtrade. We have a number of initiatives...
  9. Encourage people to stay involved: Try a new Fairtrade product today and introduce a friend to Fairtrade Purchase some Fairtrade Kippot/ encourage friends & family having kippot at simchas to use personalised Fairtrade kippot Find out what’s happening near with the Event Calendar on the Fairtrade Foundation website / Big Green Jewish Website Help reach a million and one swaps – register your swap www.fairtrade.org.uk They can find out much more about Fairtrade on the website - www.fairtrade.org.uk Sign up to receive the latest about Fairtrade through email newsletters or the quarterly newsletter Fair Comment Take Fairtrade further and find out how you can bring Fairtrade to life in your community, school, university, place of worship or workplace at www.fairtrade.org.uk/get_involved