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Market Pulse
Market Pulse is a professional private firm providing a wide range of consulting and
development research services in multiple disciplines in Bangladesh. It has been founded
in 2011 and located at Dhaka. Using the full range of its consulting and implementation
skill, it has mandated with the strong commitment of providing quality services regarding
natural resources, management, rural development, agriculture, livestock, marketing,
industrial, health, and various social & economic issues.
The Honorable chief
Advisor Kazi Maruful Islam, who is a Professor ofDevelopment Studies Department at
Dhaka University. Farhana Afroz, Assistant Professor of Public Administration
Department at Jahangir Nagar University would also be working as our advisor.
A team of smart MBA (IBA) Researchersare also associated with this organization
Market Pulse has professionals and staffs in various fields. Our professionals are also well
experienced in their field of work.
Market pulse is a survey consultancy organization. The main objective of Market Pulse is
to provide market data with intelligence.
Market Pulse is a young and ambitious agency that aim to do things better.
What we do
We provide customized market intelligence for management consulting firms.
We are experts in consumer and veterinary market research, where we help our clients in
new product development, segmentation, testing and brand health tracking.
Specializing in Pharmaceuticals market research & Agro vet Market Research since
2011 we have run more than 2000 Veterinary Retail Shop & Livestock Centre in
Bangladesh. From fielding surveys amongst our panelists to complex advanced statistics,
Market Pulse has the experience and knowledge to help you. As a full-service agency, we
provide quantitative, qualitative and sample only services, including Driver Analysis,
Pricing Research, and Segmentation.
Social Research, Marketing Research, Development Services
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About Market Pulse
Market pulse is a survey consultancy organization. The main objective of Market
Pulse is to provide market data with intelligence. Our mission is to provide market
information as per need of our clients. Market Pulse is a client oriented
organization. Its activity & services extend as per need of respective clients. We
offer market research including qualitative and Quantitative studies. Our market
pulse report confirm customer attitudes and habit towards brands, brand share &
value share as well. Our report covers specific territory, area, zones as well as
national parameters which ultimately help to know each market updates and
competitors activities. Survey report is not only a market update rather it is a tool
for management to develop control mechanism and activity follows up of sales
team of the organization.
Background to Market Research
Market Research is a systematic, objective collection and analysis of data about a
particular target market, competition, and/or environment. It always incorporates some
form of data collection whether it be secondary research (often referred to as desk
research) or primary research which is collected direct from a respondent. The purpose
of any market research project is to achieve an increased understanding of the subject
matter. With markets throughout the world becoming increasingly more competitive,
market research is now on the agenda of many organizations, whether they be large or
small.
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The Market Research Process
To conduct market research, organizations may decide to undertake the project
themselves (some through a marketing research department) or they might choose to
commission it via a market research agency or consultancy. Whichever, before
undertaking any research project, it is crucial to define the research objectives i.e. what
are you trying to achieve from the research? and what do you need to know?
After considering the objectives, Market Researchers can utilize many types of research
techniques and methodologies to capture the data that they require. All of the available
methodologies either collect quantitative or qualitative information. The use of each
very much depends on the research objectives but many believe that results are most
useful when the two methods are combined.
Quantitative Research
Quantitative research is numerically oriented, requires significant attention to the
measurement of market phenomena and often involves statistical analysis. For
example, a bank might ask its customers to rate its overall service as excellent,
good, poor or very poor. This will provide quantitative information that can be
analyzed statistically. The main rule with quantitative research is that every
respondent is asked the same series of questions. The approach is very structured
and normally involves large numbers of interviews/questionnaires. Perhaps the
most common quantitative technique is the ‘market research survey’. These are
basically projects that involve the collection of data from
Multiple cases – such as consumers or a set of products. Quantitative surveys can be
conducted by using post (self-completion), face-to-face (in-street or in-home),
telephone, email or web techniques. The questionnaire is one of the more common
tools for collecting data from a survey, but it is only one of a wide ranging set of data
collection aids.
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Qualitative Research
Qualitative research provides an understanding of how or why things are as they
are. For example, a Market Researcher may stop a consumer who has purchased
a particular type of bread and ask him or her why that type of bread was chosen.
Unlike quantitative research there are no fixed set of questions but, instead, a
topic guide (or discussion guide) is used to explore various issues in-depth. The
discussion between the interviewer (or moderator) and the respondent is largely
determined by the respondents' own thoughts and feelings.
As with quantitative techniques, there are also various types of qualitative
methodologies. Research of this sort is mostly done face-to-face. One of the best-
known techniques is market research group discussions (or focus groups). These
are usually made up of 6 to 8 targeted respondents, a research moderator whose
role is to ask the required questions, draw out answers, and encourage
discussion, and an observation area usually behind one way mirrors, and video
and/or audio taping facilities.
In addition, qualitative research can also be conducted on a ‘one on one’ basis i.e.
an in-depth interview with a trained executive interviewer and one respondent, a
paired depth (two respondents), a triad (three respondents) and a mini group
discussion (4-5 respondents).
Using Market Research Data
After compiling the data, Market Researchers evaluate it and make conclusions
and recommendations to their client or employer based upon their findings. They
provide an organization’s management with information needed to make decisions
on the promotion, distribution, design, and pricing of products or services –
information that meets the initial research objectives.
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Animal Health Market Dynamics,
Trends, and Leading Supplier Marketing
Tactics and Technological Know-How
M Pulse Market Research analyzes marketing tactics and technological know-how
of the Bangladesh leading animal health companies, including:
Two-year forecasts for:
- Major market segments
- Key geographic regions
Assessment of major Bangladesh trends with potentially significant impact
on the animal health industry during the next years, including discussion of
such issues as pricing, industry consolidation, market globalization,
growing R&D cost, generics, as well as advances in genomics, proteomics,
drug screening, bioinformatics and other technologies.
The company profiles include:
Sales force size in the Bangladesh markets.
Promotional tactics
Distribution approaches
Product service and support
Customer relations
Internally developed and acquired animal health technologies, processes and
related capabilities.
Proprietary technologies and patent litigations.
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At a Glance
An Independent Social & Market Research Agency
Development Services Provider Organization
Conducts study for Nationwide Business Research
Projects and NGOs
Market Pulse
Market Research Social Research Management
Consultancy
Corporate Training
Communication
research
Consumer
Satisfaction
Product feasibility
Materials/ Commodity
pre-test
Community Research
Ethnological/
ethnography
Baseline, mid line and
end line
Behavioral research
Socio-economic
Research
Program and project
design and development
Event and issues mgt.
Innovation and piloting
Performance
monitoring
Third party monitoring
Term wise assignment
Sectoral capacity
building
Behavior change
communication
Individual or group skills
Staff development
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Vision & Mission
Market Pulse strives to be the leading global market research firm
that clients rely on for all of their market research needs. We build
lasting partnerships through:
1. Learning and understanding each client’s business, goals, and
objectives
2. Collaborating with our customers
3. Being a trusted partner that our clients can count on
4. Applying proven market research techniques to business issues
5. Providing meaningful solutions and actionable results
Mission
Market Pulse is a market research firm that is dedicated to helping
organizations make important business decisions through the use
and analysis of actionable
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Market intelligence
Robust and Reliable Results
Offers dependable research findings that you can count
on
Adept in both Qualitative and Quantitative Research
Works on both B2 Band B2C studies
Abides by NDAs/Confidentiality agreements
Ensures data security and maintains confidentiality
Client’s formats and methods are applied and followed as
the study/ project demands
BIOPHAR
BRIDGE PHARMA
CENTURY AGRO L
CHEMIST LABORATORIES LIMITE
DOCTOR,S AGRO-VET LTD, 100.00%
ESKAYEF BANGLADESH LTD, 2800.00%
ETHICAL DRUGS ANIMAL HEALTH LTD, 400.00%
F N F PHARMACEUTICALS LTD, 1700.00%
GENTRY NUTRITIONALS, 800.00%
GLOBE AGROVET LTD, 2200.00%
GUARDIN HEALTHCARE LTD, 100.00%
HIPRA AGROVET LTD, 800.00%
JAYSON AGROVET LTD, 600.00%
KEMIKO PHARMACEUTICALS LTD, 2200.00%
NAVANA ANIMAL HEALTH LTD, 1200.00%
NOVARTIS ANIMAL HEALTH LTD, 1400.00%
OPSONIN ANIMAL HEALTH LTD, 700.00%
PHARMAVET CO LTD, 300.00%
POPULAR ANIMAL HEALTH LTD, 600.00%
RAMPART POWER BANGLADESH LTD, 200.00%
RENATA ANIMAL HEALTH LIMITED, 3500.00%
ROSOL WEALTH ANIMAL HEALTH, 100.00%
SQAURE ANIMAL HEALTH LTD, 2600.00%
POWER BANGLADESH LTD, 200.00%
BRIDGE PHARM
CENTURY AGRO
CHEMIST LABORATORIES LIMIT
DOCTOR,S AGRO-VET LTD, 1
ESKAYEF BANGLADESH LTD, 8
ETHICAL DRUGS ANIMAL HEALTH LTD, 3
F N F PHARMACEUTICALS LTD, 6
GENTRY PHARMACEUTICALS LTD, 1
GLOBE AGROVET LTD, 17
HIPRA AGROVET LTD, 1INCEPTA AGROVET LTD, 1
JAYSON AGROVET LTD, 3
KEMIKO PHARMACEUTICALS LTD, 12
N S AGROVET LTD, 1
NAVANA ANIMAL HEALTH LTD, 17
NOVARTIS ANIMAL HEALTH LTD, 14
OPSONIN ANIMAL HEALTH LTD, 22
PHARMAVET CO LTD, 6
POPULAR ANIMAL HEALTH LTD, 16
RAMPART POWER BANGLADESH LTD, 2
RENATA ANIMAL HEALTH LIMITED, 51
SQAURE ANIMAL HEALTH LTD, 47
BIOPHAR
BRIDGE PHARMA
CENTURY AGRO L
CHEMIST LABORATORIES LIMITE
DOCTOR,S AGRO-VET LTD, 3
ESKAYEF BANGLADESH LTD, 13
ETHICAL DRUGS ANIMAL HEALTH LTD, 3
F N F PHARMACEUTICALS LTD, 11
GENTRY NUTRITIONALS, 4
GLOBE AGROVET LTD, 19
HIPRA AGROVET LTD, 4
INCEPTA AGROVET LTD, 2
JAYSON AGROVET LTD, 12
KEMIKO PHARMACEUTICALS LTD, 15
KHAN AGROVET LIMITED, 1
NAVANA ANIMAL HEALTH LTD, 13
NOVARTIS ANIMAL HEALTH LTD, 17
OPSONIN ANIMAL HEALTH LTD, 16
ORION AGROVET LTD, 2
PHARMATEC BANGLADESH, 1
PHARMAVET CO LTD, 2
POPULAR ANIMAL HEALTH LTD, 12
RAMEL AGROVET, 1
RAMPART POWER BANGLADESH LTD, 2
RENATA ANIMAL HEALTH LIMITED, 23
RN PHARMACEUTICALS LTD, 1
SQAURE ANIMAL HEALTH LTD, 36
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Skilled and Experienced HR
•Over 1500 trained and experienced Field Force
•Nationwide Representation through urban and rural stations
•Skilled Field Interviewers
•Expert Supervisors and Researchers
•Experienced Management Team
Our Asset
Ensures Optimum Synergy
• MM..PPhhaarrmm,, MMBBAA((IIBBAA))
• CCoonnssuullttaanntt PPhhyyssiicciiaann ((MMBBBBSS,, MMCCPPSS,, MMDD--NNeeuurroollooggyy--PPaarrtt--IIII,, FFCCPPSS))
• CCoonnssuullttaanntt PPhhyyssiicciiaann ((MMBBBBSS,, MMpphhiill))
• MM..PPhhaarrmm// BB..PPhhaarrmm ((PPuubblliicc UUnniivveerrssiittiieess)) ::
• MM..PPhhaarrmm// BB..PPhhaarrmm ((PPrriivvaattee UUnniivveerrssiittiieess)) ::
• MMBBAA,, IIBBAA ::
• MMBBAA//BBBBAA ((OOtthheerr IInnssttiittuutteess)) ::
• MMsscc ((AApppplliieedd SSttaattiissttiiccss// SSttaattiissttiiccss)) ::
• CCSSEE
• MMsscc//MM..ccoomm//MMAA((DDUU)) ::
• TToottaall ::
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Organogram of Market Pulse
Marketing Consultant
Head of Marketing
Manager,
Business
Development
Client
Service
Executive
Operation
Executive
Field
Supervisor
Field
Investigator
Software
Analyst
Data
Entry
Officer
Research
Executive
Data Analyst
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We Offer
Pharmaceuticals Prescription Survey & Consultancy
Specialized Doctor’s Survey
(Like Diabetics, Pain, Epilepsy, Alzheimer’s, Hypertension etc)
Prescription Raw data Supplies
Animal Health Prescription Survey & Consultancy
Back Office Support Services
Quantitative and Qualitative Research
Desk Research [Secondary research]
Social Media research
Central Location Tests
Database creation
NGOS Evaluation/ Assessment
Client Engagement Model
Adhoc Projects
•One time studies
•Customized solutions every
time – Based on projects’
requirement
•Changes from time to time
•Exclusive researcher for
projects
Tracking Studies
•Ongoing projects for a fixed
number of days
•Monthly / Bi-monthly / Quarterly /
Yearly agreement on projects
•Exclusive team of researchers
and field for client
16. Page0
Our proficiency
Uncommon Sense: The Emotive Power of Marketing
Uncommon Sense: The Problem with Your Brand Value and What
You Should Do About It
Uncommon Sense: How Do You Measure Reputation?
Uncommon Sense: Making Measurement Work for Programmatic
Ad Buying
Uncommon Sense: Let Your Customers Tell You What They Want
to Talk About
Uncommon Sense: The Multicultural Real Estate Opportunity
Interviews:
Household Interviews – 20000
B2B Interviews – 10000
Telecom Related Interviews – 10000
Animal Health Market Survey in 2000+ Outlet /Pharmacy/Retail
Shop &Live stock Centre.
Specialized Doctors Surveys in 500+ Physicians per Segmentation.
Our Expertise
Face to Face Field Capabilities
H2H Random /Quota Sampling
CAPI
CLT – P&P
CLT –CAWI
Mystery Shopping / Shop Audit
17. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
Page 1
Market Studies
Pharmaceutical Prescription Audit
Specialized Doctor’s Survey
Animal Health Prescription Audit
Usage and attitude test
Product and package test
Ad and promotion testing and effectiveness
Retail studies
Customer satisfaction studies
Brand perception studies
Brand positioning and image research
Monthly Report /weekly Report
Company TrackTM
-Product Share
18. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
Page 2
Company TrackTM
-Value Share
SShhaarree TTrreenndd--BByy TThhaannaa
SShhaarree TTrreenndd--BByy DDiissttrriicctt
SShhaarree TTrreenndd--BByy DDiivviissiioonn
PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy TThhaannaa
PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy DDiissttrriicctt
PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy DDiivviissiioonn
19. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
Page 3
Market Pulse
68-69 Green Road, 341-345 Concept Tower, 2nd floor,
Panthapath, Dhaka-1205, Bangladesh.
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com,
Ph : +88-02-8157517, Cell : 01821-657047, 01821669501
PPrreessccrriippttiioonn VVaalluuee SShhaarree--BByy DDiivviissiioonn
20. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
Page 4
21. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
Page 5
22. Intelligence implied
Research based Organization
Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd
floor,Panthapath, Dhaka-1205.Bangladesh
Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,
Cell : 01821-657047, 01821669501, 01711-788276
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