Pitch Deck On Trustininsurance.com

1. By
July, 2020
A Pitch Deck

2. Table of Contents
2
Pitch Deck On The Informal Sector
Introduction 3
Problem 4
Solution 5
Product 6
Market Size 7
Business Model 8
Underlying Magic 9
Competition 10
Better / Different 11
Marketing Plan 12
Team 13
Traction & Milestone 14
Appendix 15

3.  My sojourn in the insurance industry began in 1998 when I joined Vigilant
Insurance company (now NEM) for my one year industrial attachment after
my OND certificate in Science Laboratory Technology at the Federal
Polytechnic, Ilaro.
 This sounds funny right? This is because my father is a Chartered Insurance
practitioner since 1965. I can therefore boldly say that insurance is in the
blood.
 I have been actively involved in the industry both as a full staff and a Sales
Agent especially.
 However, fate took me round the research agencies in Nigeria. With my
academic qualification in Actuarial Science, my aim is to use my skills backed
up with digital technology to contribute my quota to the industry especially in
the areas of reliable database, trust, good customer service management and
awareness amongst the informal sector communities that are hugely
uncovered within the industry.
3
Introduction
Pitch Deck On The Informal Sector

4.  Do you know that 90% of the informal sector have no insurance cover? The
awareness among them is not just low but is unaffordable due to their irregular
and low income.
 The Nigerian market is doubtful of insurance companies.
 Most insurance companies largely depend on the traditional agency model for
selling insurance.
 No viable independent platform in Nigeria where up to date research
information about the industry can be sourced.
 So many individuals have lapsed policies that the insurance companies are not
properly following up with.
 To credible data to support the informal sector such that they can also acquire a
social protection plan.
4
Problem
Pitch Deck On The Informal Sector

5.  A research based digital solution called trustininsurance.com.ng developed
to solve the problem of poor database, trust, poor customer service
management and low awareness of insurance services amongst the informal
sector.
 Following our research background, our platform will enable us to digitally
collect adequate data on the necessary demographics of all the informal
sector’s communities. With a concise database of these individuals, we will
be able to work with the insurance companies to provide a suitable social
protection plan for this sector.
 Also, they will be able to make payment easily through our platform using a
unique USSD while their claims and other customer services' needs will be
adequately monitored through our platform.
 Overall, the different communities under the informal sector will be able to
acquire a yearly life cover, medical and accidental benefits to cover their risks
in the course of their daily activities.
http://mooreadvice.com/trustininsurance/
5
Solution- Precision Edge Concept
Pitch Deck On The Informal Sector

6.  A research based digital solution that can allow each community of the
informal sector to easily register and pay premium for their social insurance
cover through our platform.
 Direct marketing through their several associations, several social media
platforms – Facebook, instagram, Twitter will also be used to proffer
information to this sector.
 Aside the website, it will also be mobile enabled that can be downloaded
on google play store and IOS.
 With the emergency of covid-19 pandemic, it has become so evident that
marketing of insurance products can no longer be hugely dependent on the
traditional agency model, hence the need to reach out to more people
through this platform.
 Here is the link: http://mooreadvice.com/trustininsurance/
6
Product
Pitch Deck On The Informal Sector

7. Market Size
• Using the current population of Nigeria of
206,242,255 as of Sunday, July 12, 2020,
based on Worldometer elaboration of the
latest United Nations data.
• Nigeria 2020 population is estimated at
206,139,589 people at mid year according to
UN data. Nigeria informal sector is
equivalent to 65% of the total population.
• Our target is 133,990,733 people. Our
market size is on the right hand side using
the worst case scenario of just 10% of the
informal sector’s population size at N1000
premium paid.
50% acceptance from the
industry
$20,827,575
Annually and growing
Overall Market
Size for the informal sector
communities based on at least
N,1200 premium in a year.
13399073 X N1000
=N16,078,887,600
=$41,655,149
Annually and growing
*** The informal sector is a primary driver of economic activity in Sub-Saharan Africa,
accounting for 80% of total employment, 55% of total GDP, and 89% of employed
women and girls
***The commission is assumed to be 4.5% of the total premium paid.
7
Pitch Deck On The Informal Sector

8.  How we will make money:
Business Model
“Demographic data of
the different
communities under
the informal sector”
We will work with the
different groups
within the sector who
will register formally
on behalf of their
members and we will
use our platform to
collect the
demographics of each
member where every
group can easily
assess the list of their
members on our
platform.
“e-platform for selling
other insurance
services within the
sector”
This will act as an
online selling platform
for other insurance
services. It
will operate exactly like
Wakanow, Jumia, Jiji,
etc. for allinsurance
products. Here, the
insurance companies will
pay commission for every
other sales closed onthe
platform just like it does
for the conventional
agency system of selling
and marketing insurance
at the moment.
“Partnership
with the
telecommunicat
ion companies”
The mobile
numbers of each
group member
become their
unique identifier
on our platform.
Each member
will pay their
premium easily
from these mobile
numbers.
It can be done on
a daily, weekly or
monthly basis.
8
“Research
Information
platform for
accessing credible
and up-to-date
information about
the insurance
companies in
Nigeria”
This will be a platform
where the general
public can access
information through
our monthly omnibus
survey about the
industry. This will drive
further traffic and
increase trust and
awareness about the
industry.
Pitch Deck On The Informal Sector

9.  Our Solution remains special because our target will be able to pay with ease
technologically using their mobile operators through their phone numbers at
their own convenience within the month.
 On the contrary, trustininsurance.com.ng will help this sector to also make
other purchase decisions through the independent research information that
can be accessed through the platform. They will be able to make comparism
of the different insurance policies in the country so as to choose the most
suitable plan for them. It will assist with other relevant information about the
industry and at the end, increasing trust.
 Therefore, trustininsurance.com.ng has come to be the Digital Agent to the
customers at their own convenience.
9
Underlying Magic
Pitch Deck On The Informal Sector

10.  Compareinsurance.com
 Tangerine life
 Insurancemarket.ng
 Insurance.com.ng
 Getinsurance
 ReportLinker
10
Competition
Pitch Deck On The Informal Sector

11.  Our major strength on the platform will be the provision of relevant data of
each group member within the sector through the quarterly census of each
community of the informal sector across in Nigeria.
 This study will be so extensive and scientifically explored to put a check on each
of the groups and associations in terms of their up to date demographic data.
 The general public can also visit this site and make purchase decisions on other
products on the site.
 However, we would have had an arrangement with all the insurance
companies such that we will earn commission on every insurance bought
through the platform. It will be the first digital model agency in Nigeria.
11
Better/ Different
Pitch Deck On The Informal Sector

12. Marketing Plan
We will employ these 5 steps…
We will chargeeach
group/ association member a
sum of at least N1200.00 per
year and a N100 paid on a
monthly basis.
12
5
3
4
1
2
A sum of N50million
naira premium is our
projection with a 4.5%
commission paid to
our platform. Note
that, this is aside the
other commissions
that will be received
for selling other
products through the
platform on a
monthly basis.
Present the idea to
all the groups and
associations’
executives of the
informal sector to
get their buy in.
Get at least 50
groups/ associations
with at least 10,000
members to buy and
kick off the
platform.
Each 10,000 people
of at least 50 groups
and associations will
be 500,000 in all.
Pitch Deck On The Informal Sector

13. Team
BIDEMI BIODUN-OLADOYE
(BSC Statistics, Masters
Actuarial Science, Member
ESOMAR, PAMRO, NIMRA,
ACII)
Over 15 years experience in the
research and insurance
industry.
Had worked on several
brands. For example, had
handled over 100 research
briefs for MTN, more than 50
research studies across
insurance companies in
Nigeria to mention but a few.
ABIODUN OLADAYO
(MSC Geology, CISCO,
PROJECT
MANAGEMENT)
Over 20 years
experience in
information technology
with expertise in web
development,
networking and digital
technology
He is a teacher on
leadership , project
management and
entrepreneurial skills.
CEO & Founder Chairman Research Director Advisor
DR. FEMI AYOOLA
(PHD Statistics)
Over 20 years
experience in
research.
He is an expert in the
use of EPI data, STATA,
SPSS, R, E-Views,
NLOGIT, Matlab, TSP,
PcGive, S-plus and
Statistica.
He works and research
flexibly across a range
of studies as required.
ADETUTU ARUSIUKA
(FIIN, MBA)
Over 25 years experience in the
insurance industry. A Specialist
in retail management , agency
developments, Travel and
Health insurance.
Alumnus of the Lagos Business
school (PAU). Seats on the
Governing Council of the
Chartered Insurance Institute
of Nigeria (CIIN).
A coach and mentor to
upcoming insurance
professionals.
13

14.  Presently, Precision Edge Limited has partnered with the Ondo state
government where we have captured 20,000 Okada riders and we
partnered with ARM life to offer them N250,000 life cover and N50,000.00
medical and accidental benefits with a token of N100 premium on a
monthly basis and N1,200 yearly.
 We equally have gotten the buy in of all the associations of hairdressers,
tailors, mechanics, carpenters, grinding pepper associations.
 Our last year’s turn over is $36,176 (N14,000,000.00).
14
Traction & Milestone
Pitch Deck On The Informal Sector

15. Our Social Media Handles
15
Pitch Deck On The Informal Sector
www.precisionedgeltd.com
https://web.facebook.com/PrecisionEdgeLimited/
https://www.instagram.com/precisionedgelimited/
LinkedIn/@linkedin.com/in/precision-edge-911a02118
https://twitter.com/PrecisionEdgeL3
https://www.youtube.com/channel/UCP9eA6Gn6UBhpGKXz8RGmNg
http://mooreadvice.com/trustininsurance/
https://web.facebook.com/trustinsurance.com.ng/
https://www.facebook.com/Nohungerinmyhome/
https://m.facebook.com/abidemi.ojoawobiodunoladoye?tsid=0.194709203406
96862&source=result#
https://twitter.com/Ajileokin/photo
https://www.instagram.com/jilebaby2004/
https://www.linkedin.com/in/bidemi-biodun-oladoye-
55983911?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_de
tails%3BHL%2BwYrRGT86PwX3Y3hUKyg%3D%3D
Skype ID/infoprecisionedge
+234 803 410 8223

16. List of Insurance Companies
16
1 Alliance& GeneralInsurance Life Assurance 1 A&G Tower. 12 Abibu Oki street Off Marina,Lagos. Life
2 A.R.M LifePLC 12 22 Funsho WilliamsAvenue, Alaka,Surulere, Lagos Life
3 AfricanAllianceInsurance Company Ltd 2 112, Broad Street P.O.Box2276 Lagos Life
4 Capital Express AssuranceLimited 6 No 13, Bishop Kale Street, Off KarimuEkemode Street, VictoriaIsland, Lagos Life
5 Custodian Life AssuranceLimited 10 16A, CommercialAvenue, Sabo, Yaba,Lagos. Life
6 FBN InsuranceLimited 50 34, Marina Street, Old NIPOST Building Lagos Life
7 MetropolitanNigeriaLife Insurance Limited 42 Plot 205B Ikorodu Road,Lagos Life
9
OldMutual NigeriaLife Assurance Company
Limited
32 2nd Floor,Ecobank Building,Plot 21, AhmaduBello Way,VictoriaIsland, Lagos Life
10
PrudentialZenith Life Insurance Company
Limited
90
14th Floor CivicTowers,PlotsGA & G1, OzumbaMbadiweAvenue, Victoria
Island Lagos Life
11 RoyalExchangePrudentialLife Plc 35 New AfricaHouse.31 MarinaLagos Life
12 Spring Life AssurancePlc 15
Plot 8, Samuel ManuwaStreet, Off Bishop AboyadeCole Street, Victoria
Island, Lagos Life
13 UNIC InsurancePlc 43 Road22A Plot M2 VictoriaGarden City Ajah. Lagos Life
14 Wapic Life AssuranceLtd 46 No. 199,Awolowo Road,Ikoyi,Lagos Life
15 Anchor InsuranceCompany Ltd 5 Plot 5A, Ayo Jagun Street, Lekki Phase 1Lagos General
16 ConsolidatedHallmarkInsurancePlc 7 266 Moshood Abiola Way, FormallyKnown Ikorodu Road,ObanikoroLagos General
17 Custodian& AlliedInsuranceLimited 10 16A, CommercialAvenue,Sabo, Yaba,Lagos. General
18 FBN General InsuranceLimited 31 Oasis House.298 IkoroduRoadP.M.B 21170 IkejaLagos General
19 Fin InsuranceCompanyLimited 47 No. 34 Gana Street, MaitamaFCTAbuja General
Pitch Deck On The Informal Sector

17. List of Insurance Companies
17
20 Guinea InsurancePlc 17 No.33,IkoroduRoad,Jibowu-Lagos. General
21 International Energy InsurancePlc 20 Plot 294, Jide Oki Street,Off Ligali Ayorinda, Street, VictoriaIsland,Lagos General
22 Investment& AlliedAssurancePlc 21 Block 10 IkoroduRoad,Beside 7th Day AdventistChurch MarylandLagos General
23 KBL InsuranceLimited 19 Block 138, plot 5,GabrielOlusanyaStreet, Lekki-Phase1,Lagos. General
24 Law Union & Rock InsurancePlc 24
Law Union House, 14, Hughes Avenue, Alagbomeji,Yaba, P.O. Box 944
Marina,Lagos
General
25 Linkage AssurancePlc 26
LinkagePlaza, Plot 20 Block 94 Lekki-EpeExpressway P.O.Box 74175
VictoriaIsland.
General
26 Mutual Benefits AssurancePlc 27
Aret Adams House,
233 IkoroduRoad,Ilupeju,VictoriaIslandLagos General
27 NEM InsurancePlc 28 199 IkoroduRoadObanikoroLagos General
28 NigerianAgriculturalInsurance Corporation 30 Plot 590 Zone A.O. CentralArea P.M.B 0178Abuja General
29
Old Mutual NigeriaGeneral Insurance
CompanyLimited
32 19A Adeola OdekuStreet,VictoriaIsland,Lagos General
30 Prestige AssurancePlc 33 19, LigaliAyorindeStreet VictoriaIsland,P.O.Box 650 MarinaLagos General
31 RegencyAllianceInsurance Plc 34
2, Ebun Street,GbagadaExpresswayGbagada,P.O.Box70333 Victoria
IslandLagos
General
32
Royal Exchange General InsuranceCompany
Ltd
35 New Africa House. 31 MarinaLagos General
33 SahamUnitrust Insurance NigeriaLimited 45 Plot 105B, Ajose AdeogunStreet, V/I Lagos General
34 Sovereign Trust InsurancePlc 37 17, AdetokunboAdemolaStreet, P.O.Box74393VictoriaIsland Lagos General
35 STACO InsurancePlc 38 209Hebert MacaulayStreet Ebute Metta P.M.B 1018 Sabo YabaLagos General
36 SterlingAssurance Nigeria Ltd 36 SterlingHouse,284,IkoroduRoad, Lagos General
37 SUNU AssurancePlc 11 Plot 1196, Bishop OluwoleStreet VictoriaIsland Lagos General
38 Universal InsurancePlc 41 NO 11A, LigaliAyorindeStreet, Victoria Island Lagos. General
39 Veritas Kapital AssurancePLC 22
Plot 497 Abogo LargemaStreet Off ConstitutionsAvenue Central
Business District P.O.Box 13233 Wuse Zone 3Abuja General
40 Wapic InsurancePlc. 46 No. 199,Awolowo Road,Ikoyi,Lagos General
Pitch Deck On The Informal Sector

18. List of Insurance Companies (Cont’d)
18
41 Zenith General Insurance CompanyLimited 48 Plot 280, Ajose AdeogunStreet, P.O.Box75315VictoriaIsland
Lagos
General
42 Alliance& GeneralInsurance Life Assurance 1 A&G Tower. 12 Abibu Oki street Off Marina,Lagos. Life
43 A.R.M LifePLC 12 22 Funsho WilliamsAvenue, Alaka,Surulere, Lagos
44 AfricanAllianceInsurance Company Ltd 2 112, Broad Street P.O.Box2276 Lagos Life
45 Capital ExpressAssurance Limited 6
Capital Express House 13 Bishop Kale Close Behind Saka
Tinubu Street Off Kasamu Ekemode Street VictoriaIsland,
Lagos.
46 Custodian LifeAssurance Limited 10 16A, CommercialAvenue, Sabo, Yaba,Lagos. Life
47 FBN InsuranceLimited 50 34, MarinaStreet, Old NIPOST Building Lagos Life
48 MetropolitanNigeriaLifeInsurance Limited 42 Plot 205B Ikorodu Road,Lagos Life
49 Mutual Benefits Life Assurance Ltd 27
Aret AamsHouse,
233 Ikorodu Road,Ilupeju,Lagos Life
50 Old Mutual NigeriaLife Assurance Company
Limited
32 2nd Floor,EcobankBuilding,Plot 21, AhmaduBelloWay, Victoria
Island, Lagos
Life
51 PrudentialZenith LifeInsurance Company
Limited
90
14th Floor CivicTowers,PlotsGA & G1, OzumbaMbadiwe
Avenue, Victoria IslandLagos
Life
52 RoyalExcahangePrudentialLife Plc 35 New AfricaHouse.31 MarinaLagos Life
53 Spring Life AssurancePlc 15
Plot 8, Samuel ManuwaStreet, Off Bishop AboyadeCole
Street, Victoria Island,Lagos
Life
54 UNIC InsurancePlc 43 Road22A Plot M2 VictoriaGarden City Ajah. Lagos Life
55 Wapic Life AssuranceLtd 46 No. 199,Awolowo Road,Ikoyi,Lagos Life
56 Jaiz Takaful InsurancePlc RTC092 Takaful
57 Noor TakafulPlc RTC091 Takaful
58 ContinentalReinsurancePlc RRC001 St NicholasHouse (8th Floor),6 CatholicMissionStreet Lagos Reinsurance
59 Nigeria ReinsuranceCorporation RRC002 Plot 784A HerbertMacaulayWay CentralBusinessDistrict, Abuja Reinsurance
Pitch Deck On The Informal Sector