Modified version (with more supporting notes) of a presentation given at the VALA2008 conference in Melbourne Australia on Wednesday 6 February 2008. See http://www.vala.org.au/conf2008.htm for details.

1. Measuring your work and reporting your value as we move to Library 2.0 David Feighan Australian Taxation Office Modified version (with more supporting notes) of a presentation given at the VALA2008 conference in Melbourne Australia on Wednesday 6 February 2008 . See http://www.vala.org.au/conf2008.htm for details.

5. Making sense of Library 2.0 Tag clouds are often used to describe Library / Web 2.0. However, these are often a mish-mash, not that this in itself is a bad thing given much of Web 2.0 is mashed up. But for the purpose of metrics, and grouping like with like, it does not provide clarity or structure. For example in the image above some of these tags relate to principles e.g. “Convergence” and some to “technologies” e.g. RSS.

6. Making sense of Library 2.0 Source: http://www.informationarchitects.jp The Web Trend Map 2.0 is a 200 web-sites mapping organised for relevance and themes. It was designed by a group of Japanese web designer on the model of Tokyo subway. Again, does not really provide assistance for the purpose of provide a structure for metrics

7. Making sense of Library 2.0 Consider the growing number of Web 2.0 applications. They all do different things. How do we make sense of this? How do we grab these statistics? Should we even try? How do we organise like with like.

8. Making sense of Library 2.0 This web 2.0 landscape from the http://www.futureexploration.net/ makes a good attempt of providing structure and grouping like with like.

9. Making sense of Library 2.0 The Web 2.0 framework by Ross Dawson is useful in that it includes inputs, outputs, mechanisms, and a structure that is useful for building Web 2.0 / Enterprise 2.0 strategies. Can libraries use or adapt this framework? Ross Dawson's blog can be found at www.rossdawsonblog.com .

10. Making sense of Library 2.0 Source: http://blog.iia.ie/2007/02/04/ In pondering on how to measure Library 2.0, I realise that maybe it was already too late. The technology and world is moving on and now we are talking about…

11. Making sense of Library 2.0 3.0 Source: http://blog.iia.ie/2007/02/04/ … Web 3.0. So what does this means, how do we keep up? Does Web 3.0 actually exist when some say that Web 2.0 doesn’t exist. If Web 3.0 exists, should we forget about Library 2.0 and move onto thinking about measuring Library 3.0? Why is there so little stuff on Wikipedia about these Web 3.0 applications? Now my head is hurting! Lets take a breath and see where we are today.

28. Web 2.0 analytics Option 1: Google Google Analytics free and best suited for quick and easy applications or for smaller libraries. Google Urchin software (can be placed behind firewalls) better suited for larger libraries with more complex needs. LibraryThing runs on Google Urchin analytics software. GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets. Site Overlay See traffic and conversion information for every link as you browse your site (no download required). Funnel Visualization Find out which pages result in lost conversions and where your would-be customers go. Trend and Date Slider Compare time periods and select date ranges without losing sight of long term trends.

29. Web 2.0 analytics Option 1: Google Google Analytics is easy to set up. I set up Google analytics on my Learning 23 Blog. It took me 5 minutes. These figures are low but this is not the point this and the following page show the type of metrics you can harvest.

30. Web 2.0 analytics Option 1: Google Google Analytics also offers good graphic displays.

31. Web 2.0 analytics Option 2: Facebook Facebook also offers analytics. These are but two examples. Experiment, see what works for you!

32. Web 2.0 analytics: LibraryThing

37. Measuring your work and reporting your value as we move to Library 2.0 QUESTIONS