About The Iconic

1. T H E
I C O N I C

2. Australian online & store fashion and sports
retailer
Launched in 2011
No. 1 Fashion and lifestyle destination in
Australia and Newzealand
Global Fashion Group
CEO: Erica Berchtold since May 2019
Luxury Fashion destination
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INTRODUCTION

3. STRATEGY
Customers' Life stages
In-store and online enhancement
Community & sustainability efforts
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4. GLOBAL PRESENCE & COMPETITORS
1,000+ LOCAL AND INTERNATIONAL BRANDS
COMPITITORS
LimeRoad, ARRK Copenhagen, GOAT, Flight Club
130+ STORES IN ASIA PACIFIC, LATIN AMERICA CIS
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5. STP
SEGMENTATION
Built marketing
segment with
Premium, Luxury &
designer base
TARGETING
Inter city
18 to 27 M/F
Socially connected
Socially aware
POSITIONING
Brand Positioning as
opinion leaders
In the target
demographic
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6. PRODUCT RANGE

7. FEATURED BRANDS

8. PRICE VARIATION
PRICE PREMIUM
AVERAGE: $110
PRICE
DISCOUNT ON FIRST
PURCHASE

9. MARKETING &
PROMOTION
PROMOTION
Sales Promotion, GiftCards
CONTENT
Blogs, testimonials, creative writing,
E-mail marketing
SOCIAL MEDIA
Instagram, Facebook, LinkedIn, Twitter,
YouTube,
OUTDOOR MARKETING
Billboards, Events- Fashion shows
MARKETING
Snap to shop

11. SUPPLY CHAIN MANAGEMENT
OPERATIONS
Market Place
warehouse
Third Party Partners
INVENTORY MANAGEMNET
Vendors Management processes
SPS Solutions
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12. Connects logistics & Customer
Experience
Customer Needs
SEKO Logistics- Delivery Carrier
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DELIVERY
EXPERIENCE
HTTPS://YOUTU.BE/ESU
RKUDUCDY

13. THANK YOU!
BY- PRAGATI BANG: 091
SIDDHESH PATIL: 102
SHRADDHA BHURE: 104
SALONI HOLANI: 108
TANAYA SUGRE: 112