This document presents Somany Tiles' print advertisement plan across various newspapers and magazines in India. It allocates advertisement placements on specific days of the week across dailies like Times of India, The Hindu, Hindustan Times and Mid-Day. It also allocates placements in popular weekly and fortnightly magazines like India Today, New Woman, Business India, Outlook Money and Outlook Profit. The total estimated cost of advertisement in dailies is Rs. 28,89,1200 and in magazines is Rs. 1,10,79,000.
13. DAILIES EDITION READER-SHIP AD RATE [RATEx800] CPM INSERTION TOTAL COST JUSTIFICATION TIMES OF INDIA [ENG] ALL OVER INDIA 7442 3870400 0.65 3 11611200 It has the largest circulation among all english language newspaper in the world, trustworthy, high reach. THE HINDU [ENG] ALL OVER INDIA 2095 1840000 1.09 3 5520000 Most trusted newspaper in India. HINDUSTAN TIMES [ENG] ALL OVER INDIA 3692 3200000 1.08 3 9600000 It has a wide reach in northern India MID-DAY [ENG] MUMBAI 358 720000 2.51 3 2160000 Advertisement & entertainment tabloid popular in mumbai. TOT. 12 28891200
14. MAGAZINE FREQUANCY SIZE READER-SHIP AD RATE CPM INSERTION TOTAL COST JUSTIFICATION INDIA TODAY [ENG] WEEKLY FULL PAGE 1650 900000 545.45 6 5400000 leading newsmagazine in the country. NEW WOMEN [ENG] MONTHLY FULL PAGE 85 156250 1838.23 3 375000 popular amongst women, specific TA. BUSINESS INDIA [ENG] FORTNIGHTLY BACK SIDE COVER 189 404000 2137.57 6 2424000 No. 1 Business magazine. OUTLOOK MONEY [ENG] FORTNIGHTLY INSIDE FRONT COVER 114 280000 2456.14 6 1680000 It gives complete information about the investment market. OUTLOOK PROFIT [ENG] FORTNIGHTLY FULL PAGE 34 150000 4411.76 6 1200000 It is a package of market information & stock market, popular amongst businessmen and stock holders. and also our TA TOT. 27 11079000
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16. Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - - Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - - Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - -
17. Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit - Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit - Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit -