1. Guidelines for Summer Internship Report Submission
Students should adopt following guidelines while making Summer Internship Reports
1.Use A4 size white Bond paper and there should be one inch margin on all sides of the page
2. Page number to be mentioned at the top right hand corner of the page
3.Recommended font size is 12 and should not be more than 14 and font recommended are Times new
roman, Tahoma and Courier.Use the same font size and type throughout your paper.
4.There should be double spacing and avoid leaving single line at the bottom or top of the page.
5. Paragraph should be more than two lines.
6. Do not write in the way you do conversation
Note: 1. Summer Internship is on Primary and Secondary Data
2. Report in Spiral Bindings(2 copies) 3. Any clarification please contact
General Form
1. Title Page
2. Company’s Letter(confirming your internship of 45 days)
3. Acknowledgement Letter
4. Table of Contents
5. A brief outline about the company
6. A brief outline of the research and its findings
7. A concise statement of the problem (market/finance/hr) and its translation into research problem
8. Aim and Objective of the Report
9. An outline of the research design or methodology used in research to meet the objectives
10. Data Analysis and results with the abstract of relevant data
11. Limitations on research and results
12. The findings , Conclusions and recommendation
13. Appendices : questionnaire copy, glossary of terms used, references used etc
Guidelines for PPt
1. Duration of Presentations : 15 minutes
2. Power Point Presentations should not less than 10 and not more than 15 slides
3. Question and Answers session will be of 5 minutes
4. Maximum Slides in your presentations should be on Data Analysis , Your Findings and
Conclusion
Dairy Milk

2. 5 Star
Perk
Temptation
Celebrations
Eclairs
Relish
http://www.scribd.com/archive/plans?doc=53184493
http://www.slideshare.net/deepbaazigar/cadbury-india
http://www.thehindubusinessline.in/iw/2001/07/22/stories/0522e151.htm
http://www.slideshare.net/manoharprasad/cadbury-dairy-milk-10250572
http://www.slideshare.net/gauravnanjani/cadburys-dairy-milk
http://www.investis.com/reports/cbry_ir_2005_en/pdf/cbry_ir_2005_en.pdf
u tube
http://www.youtube.com/watch?v=nfczfI0G_30
IMP
www.scribd.com/doc/14817717/Nestle-vs-Cadbury
www.scribd.com/doc/47964480/Cadbury-vs-Nestle
http://www.slideshare.net/hemanthcrpatna/a-project-report-on-analysis-of-cadbury-chocolate-
in-the-market-with-its-competitors
pakka
http://www.slideshare.net/gauravnanjani/cadburys-dairy-milk
Cadbury
History
[edit]1824-1900: Early history
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced
himself, at Bull Street in Birmingham, England. He later moved into the production of a variety
of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the
wealthy because of the high cost of production. John Cadbury became a partner with his brother
Benjamin and the company they formed was called 'Cadbury Brothers of Birmingham'.[6]
The brothers opened an office in London and in 1854 they received the Royal Warrant as
manufacturers of chocolate and cocoa toQueen Victoria. In the 1850s the industry received a
much needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate to
be more affordable to everybody.
Due to the popularity of a new expanded product line, including the "Cadbury's Cocoa Essence",
the company decided to cease trading in tea in 1873. Master confectioner Frederic Kinchelman

3. was appointed to share his recipe and production secrets with Cadbury, which led to an
assortment of chocolate covered products.
Taking over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that
they needed new premises. Better transport access for milk that was inward shipped by canal,
and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken
into consideration. With the development of the Birmingham West Suburban Railway along the
path of theWorcester and Birmingham Canal, they acquired the Bournbrook estate, comprising
14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham.
Located next Stirchley Road railway station, which itself was opposite the canal, they renamed
the estate Bournville and opened the Bournville factory the following year.
In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his
own expense, a model village which would 'alleviate the evils of modern more cramped living
conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of
land. As the Cadbury family were Quakers there were no pubs in the estate;[7] in fact, it was their
Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.[8]
[edit]1900-2007
Somerdale Factory from 1919 merger with Fry's.
In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous
chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was
introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this
point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several
other products: Flake (1920),Cream-filled eggs (1923), Crunchie (1929) (Crunchie was
originally launched under the Fry's name but later adopted by Cadbury's) andRoses (1938).[9]
Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the
remainder of the First World War. More than 2,000 of Cadbury's male employees joined the
Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to

4. soldiers. After the war, the Bournville factory was redeveloped and mass production began in
earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919
undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the
integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.[6].
During World War II, parts of the Bournville factory were turned over to war work,
producing milling machines and seats for fighter aircraft. Workers ploughed football fields to
plant crops. As chocolate was regarded as an essential food, it was placed under government
supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal
production resumed. Cadbury subsequently built new factories and had an increasing demand for
their products.[6]
[edit]Schweppes merger (1969)
The Cadbury Schweppes logo used until the demerger in 2008
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.[10]
Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US,
Schweppes Beverages was created and the manufacture of Cadbury confectionery brands was
licensed to The Hershey Company.
Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury
Schweppes in 2000 for $1.45 billion.[11] In October of that same year, Cadbury Schweppes
purchased Royal Crown from Triarc.[12]
[edit]Schweppes demerger
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into
two separate entities: one focusing on its main chocolate and confectionery market; the other on
its US drinks business.[13] The demerger took effect on 2 May 2008, with the drinks business
becoming Dr. Pepper Snapple Group Inc.[3] In December 2008 it was announced that Cadbury
was to sell its Australian beverage unit to Asahi Breweries.[14]
[edit]2007-present
In October 2007, Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly
part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to
other plants in England and Poland.[15]

5. In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was
sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract,
Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800
employees.[16]
In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products
with palm oil. Despite stating this was a response to consumer demand to improve taste and
texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer
backlash was significant from environmentalists and chocolate lovers. By August 2009, the
company announced that it was reverting to the use of cocoa butter in New Zealand.[17] In
addition, they would source cocoa beans through Fair Trade channels.[18] In January 2010
prospective buyer Kraft pledged to honour Cadbury's commitment.[19]
[edit]Kraft Foods takeover (2010)
On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover
bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the
company.[20] Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on
9 November 2009.[21] Business Secretary Peter Mandelson warned Kraft not to try to "make a
quick buck" from the acquisition of Cadbury.[22]
On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that
Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).
Kraft, which issued a statement stating that the deal will create a "global confectionery leader",
had to borrow £7 billion (US$11.5bn) in order to finance the takeover.[23]
The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded
chocolate (but not its other confectionery) in the United States and has been reported to share
Cadbury's "ethos".[24] Hershey had expressed an interest in buying Cadbury because it would
broaden its access to faster-growing international markets.[25] But on 22 January 2010, Hershey
announced that it would not counter Kraft's final offer.[26][27][28]
The acquisition of Cadbury faced widespread disapproval from the British public, as well as
groups and organisations including trade union Unite,[29] who fought against the acquisition of
the company which, according to Prime Minister Gordon Brown, was very important to
the British economy.[30] Unite estimated that a takeover by Kraft could put 30,000 jobs "at
risk",[24][31][32] and UK shareholders protested over the mpeaergers and acquisitions advisory fees
charged by banks. Cadbury's M&A advisers were UBS,Goldman Sachs and Morgan
Stanley.[33][34][35] Controversially, RBS, a bank 84% owned by the United Kingdom Government,
funded the Kraft takeover.[36][37]

6. On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the
deal.[38] Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from
the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010,
and the company announced that Cadbury shares would be de-listed on 8 March 2010.[39]
On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial
officer Andrew Bonfield[40] all announced their resignations. Stitzer had worked at the company
for 27 years.[41]
On 9 February 2010, Kraft announced that they were planning to close the Somerdale
Factory, Keynsham, with the loss of 400 jobs.[42]The management explained that existing plans
to move production to Poland were too advanced to be realistically reversed, though assurances
had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting
that they felt betrayed and as if they have been "sacked twice".[43] On 22 April 2010, Phil
Rumbol, the man behind the famous Gorilla advertisement, announced his plans to leave the
Cadbury company in July following Kraft's takeover.[44]
In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. The European
Commission made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep
the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over
the plant in Warsaw along with the E Wedel brand.[45]
[edit]

8. Cadbury’sMarketShare&PLCMarketSha
reIndiaSriLankaAustraliaBrazilUSAUKRussia11/21/201114ManoharPrasad

9. 11/21/201117ManoharPrasad