Have you ever thought about what it would be like to become a published author? We are starting to create courses about how to use social media and more.
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3. WHAT DOES IT TAKE TO BE A WRITER?
▪ Most spend 2-12 hours a day for several
months and up to a year writing a
manuscript or designing illustrations
(children’s book)
▪ Ability to set hours and/or a dedicated
time to write
▪ Read work by other authors for
inspiration and example
▪ Initiative and personal drive to succeed
– don’t be influenced by others
▪ Expand your vocabulary and be creative
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
4. WHAT DOES IT TAKE TO BE A WRITER?
▪ Know your audience and be prepared
▪ Brainstorm, write and re-write
▪ Ability to proof your own work both as
you go and at the end for general flow
▪ Have/Hire an editor – arrange these
services upfront
▪ Willingness to be a ghost writer?
▪BE CONSISTENT!
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
5. WRITER ‘GOTCHAS!’
▪ Be aware of mistakes in your writing (e.g., lack of content flow)
▪ Formatting errors based on margins, page numbering, bulleting and numbering, general
formatting, document sizing and modifications
▪ Using copyrighted images or stock photos that you have not paid for
▪ Use of homonyms or incorrect word usage for the context
▪ Bad or incorrect grammar and punctuation
▪ Overall alignment of items to a page (layout & design)
▪ Use of white space (e.g., margins)
▪ Missing book description or author biography
▪ Inaccurate audience or targeted age group (I made this mistake!)
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
6. ADVANTAGES OF USING A PUBLISHER
▪ Marketing is often done for you (e.g.,
media package), even if for a
separate fee
▪ Name and credibility
▪ ISBN assignment and registration
▪ Added copyright and
wording/verbiage
▪ May include layout design in the
publishing package – eye-catching,
appeal
▪ Automatic pricing by page count
▪ Might determine font-usage
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
https://www.amazon.com/Here-There-Loving-You-
Always/dp/194158067X/ref=sr_1_1?ie=UTF8&qid=1526514196&sr=8
-1&keywords=beverly+reynolds+author
7. ADVANTAGES OF SELF-PUBLISHING
▪ Little to no overhead
▪ Low costs – could do everything
yourself with almost no fees
▪ May allow author to keep a higher
percentage of profits
▪ Typically you own the rights to your
work
▪ You may be able to deactivate your
book (e.g., change of title) – could
make it unavailable for sale, but still
be available online
▪ Allows you to publish in multiple
formats, often each with a separate
fee and royalty amount
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
8. SELF-PUBLISHING AVENUES
▪ CreateSpace (Print On Demand/PID
option)
▪ Kindle Direct Publishing
▪ PubIt
▪ Smashwords
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
9. QUESTIONS FOR A POTENTIAL PUBLISHER
▪ Are the following included?
(e.g., contact Higgins Publishing and tell
them I sent YOU!)
▪ If NOT, what is the price for EACH?
▪ Ability to edit an electronic (e.g.,
DocHub) or physical proof
▪ Book layout and formatting of text and
images
▪ Audio transcription, if applicable
▪ Image insertion and accepted formats
▪ Web optimization options and keywords
▪ Matching Website Creation
▪ Registration with the Library of Congress
▪ Visibility on Amazon.com and
BarnesAndNoble.com
▪ US copyright registration
▪ Catalog promotions (i.e., quarterly
distribution)
▪ World-Wide Retail Distribution
▪ Front Cover Design
▪ Back Cover Design and Spine
▪ Additional ISBN (separate # needed for
hardcover and softcover)
▪ E-book formatting
▪ Book Trailer creation
▪ YouTube video creation
▪ Marketing Kit
▪ Book updates and numbered editions
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart
10. USING SOCIAL MEDIA
▪ Facebook – personal or business/author page; scheduled posts; analytics
▪ Twitter – create graphics for your posts showing book; automated posts
▪ Alignable – Offer a deal or hold an event locally
▪ Instagram – Market your book with a description
▪ LinkedIn – Great tool for networking, holding presentations and professional resume
▪ Online forum contributions (e.g., Quora)
▪ Contact podcast owners to be an interviewee
▪ Hire a marketing firm for keyword usage and market appeal
▪ Author a blog that advertises and advises
Graphics in this presentation are part of canva.com and Microsoft® Word™ clipart