6. Challenges
Keeping and gaining subscribers
being able to compete with internet radio stations
adapting to new automobile technologies
Wednesday, April 16, 14
7. Photo Credit: <a href="http://www.flickr.com/photos/66568316@N04/8521200226/">Mr. Emagal</a> via <a href="http://compfight.com">Compfight</a> <a href="http://www.flickr.com/help/general/#147">cc</a>
Solutions
Subscription free radio
Sirius Network
with Sirius “Points” and Sirius “Vision”
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13. Date/Timeframe (year 1) Event/Milestone
June 2014 Receive project approval from Sirius XM Holdings Inc.
July 2014 Meet with Sirius XM legal team
July 2014 Recruit and onboard development team
August 2014 Design and Development - Define the vision and create User interface sketches
October 2014 Content and documentation implementation
November 2014 Integration with third party systems
January 2015 Bug testing
January 2015 Present initial demo to officials
February 2015 Inform current Sirius users of the changes
March 2015 Advertise changes to the public
March 2015 Implementing requested changes
May 2015 BETA Test - Final development and testing (release Sirius Network next month)
Strategy
Implementation
Wednesday, April 16, 14
14. Strategy Evaluation
Total downloads through Google Analytics
Advertising revenue using PPC through Google AdWords
Total fan engagement through social media sites
Photo Credit: <a href="http://www.flickr.com/photos/25189029@N00/218965633/">TarynMarie</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>
Wednesday, April 16, 14
16. References
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18. References
Lowry, T. (2008). “XM--Sirius: Land Mines Aplenty.” Businessweek Online, 13. Retrieved April 4, 2014 from http://
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19. References
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20. References
Trefis. (2013). "Looking At Sirius XM’s Long Term Subscriber Growth As Auto Sales Roar." Retrieved April 10, 2014
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