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Emotion-Analyzing Glasses                Bethany Dill




        FA102a Research and Brand Development




Thursday, January 10, 13
Emotion-Analyzing Glasses                                              Bethany Dill




       Assignment One, Research



             “How to Measure Emotions”
                     http://www.kurzweilai.net/how-to-measure-emotions




Thursday, January 10, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




       Assignment One, Research

      “... Detects anatomical facial muscle movements...
            and can characterize collections of those
                        movements...”
                              http://www.kurzweilai.net/how-to-measure-emotions




Thursday, January 10, 13
Emotion-Analyzing Glasses                                                Bethany Dill




       Assignment One, Research


            “The glasses contain
             a tiny camera that...
              tracks 24 ‘feature
                points’ on your
                 conversation
             partner’s face, and
              software analyzes
                  their micro-
                 expressions”
                       http://www.kurzweilai.net/how-to-measure-emotions




Thursday, January 10, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




       Assignment One, Research

                “The camera is connected to a wire snaking
                down to a smartphone that runs the emotion
                           analyzing software”
                              http://www.kurzweilai.net/how-to-measure-emotions




Thursday, January 10, 13
Emotion-Analyzing Glasses                                Bethany Dill




      Assignment One, Description of Future Product or Service




          Emotion-Analyzing Glasses




Thursday, January 10, 13
Emotion-Analyzing Glasses                                                                    Bethany Dill




      Assignment Two, Naming Process

     Selected Words From Original Post
                  Emotions, Recognize, Conversation, Analyze, Understand

    Generated Name Possibilities
                  Emotication - Combined “emotions” and “communication”
                  EmotiReader - Combined “emotions” with “reader” which was
                                  associated with “analyze”

    Selected Name:                       EmotiReader
          Justification
                       Gives insight as to what the product does, without naming all of it’s
                       many uses. The name would encourage the consumer to look at the
                            product more closely which would encourage purchase.


Thursday, January 10, 13
Emotion-Analyzing Glasses                     Bethany Dill




      Assignment Two, Brand Character Diagram




Thursday, January 10, 13
Emotion-Analyzing Glasses                            Bethany Dill




      Assignment Three, Logotype Research, Word From Diagram




                              “Scientific”


Thursday, January 10, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




      Assignment Three, Logotype Research




                 http://www.aps.org   http://www.aaas.org   http://www.aapt.org




Thursday, January 10, 13
Emotion-Analyzing Glasses                 Bethany Dill




      Assignment Three, Finished Logotype




Thursday, January 10, 13
                           eR
Emotion-Analyzing Glasses                                             Bethany Dill




      Assignment Four, Social Media Branding Research

      Nikon Cameras
      http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts




      Bose Sound Systems
       http://www.facebook.com/Bose




      Oakley Sports Gear
       http://www.facebook.com/Oakley?fref=ts




Thursday, January 10, 13
Emotion-Analyzing Glasses                                             Bethany Dill




      Assignment Four, Social Media Branding, Creating a
                         Community


                    In order to create a Social Media Community, I
                texted and Facebook messaged people I knew and
                   told them about the product (the EmotiReader),
                  that I was designing. I also posted the link to the
                  page and created a status about the page on my
                 personal Facebook page. Some of the people that
                 I contacted about my product also made statuses
                   about the EmotiReader page on their personal
                       Facebook pages to promote the product.



Thursday, January 10, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Thursday, January 10, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Thursday, January 10, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Thursday, January 10, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Thursday, January 10, 13
Emotion-Analyzing Glasses                                       Bethany Dill




      Assignment Five, Webpage Layout Research for Wireframes




                              http://www.hofstra.edu/admission/

Thursday, January 10, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Five, Webpage Layout Research for Wireframes




                               http://ddiny.org

Thursday, January 10, 13
Emotion-Analyzing Glasses                                                                                 Bethany Dill




      Assignment Five, Wireframe

                                       Logotype
                                                                               Image
                                    Short Description

                                       About            Shop       Research      News          Contact Us




                     Social Media
                        Icons




                     Social Media
                        Icons




                     Social Media
                        Icons

                                                               Large Image with Tagline Text
                     Social Media
                        Icons




                     Social Media
                        Icons




                     Social Media
                        Icons




Thursday, January 10, 13

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Assignment 5a

  • 1. Emotion-Analyzing Glasses Bethany Dill FA102a Research and Brand Development Thursday, January 10, 13
  • 2. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions Thursday, January 10, 13
  • 3. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “... Detects anatomical facial muscle movements... and can characterize collections of those movements...” http://www.kurzweilai.net/how-to-measure-emotions Thursday, January 10, 13
  • 4. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “The glasses contain a tiny camera that... tracks 24 ‘feature points’ on your conversation partner’s face, and software analyzes their micro- expressions” http://www.kurzweilai.net/how-to-measure-emotions Thursday, January 10, 13
  • 5. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “The camera is connected to a wire snaking down to a smartphone that runs the emotion analyzing software” http://www.kurzweilai.net/how-to-measure-emotions Thursday, January 10, 13
  • 6. Emotion-Analyzing Glasses Bethany Dill Assignment One, Description of Future Product or Service Emotion-Analyzing Glasses Thursday, January 10, 13
  • 7. Emotion-Analyzing Glasses Bethany Dill Assignment Two, Naming Process Selected Words From Original Post Emotions, Recognize, Conversation, Analyze, Understand Generated Name Possibilities Emotication - Combined “emotions” and “communication” EmotiReader - Combined “emotions” with “reader” which was associated with “analyze” Selected Name: EmotiReader Justification Gives insight as to what the product does, without naming all of it’s many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase. Thursday, January 10, 13
  • 8. Emotion-Analyzing Glasses Bethany Dill Assignment Two, Brand Character Diagram Thursday, January 10, 13
  • 9. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Logotype Research, Word From Diagram “Scientific” Thursday, January 10, 13
  • 10. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Logotype Research http://www.aps.org http://www.aaas.org http://www.aapt.org Thursday, January 10, 13
  • 11. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Finished Logotype Thursday, January 10, 13 eR
  • 12. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Research Nikon Cameras http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts Bose Sound Systems http://www.facebook.com/Bose Oakley Sports Gear http://www.facebook.com/Oakley?fref=ts Thursday, January 10, 13
  • 13. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding, Creating a Community In order to create a Social Media Community, I texted and Facebook messaged people I knew and told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal Facebook pages to promote the product. Thursday, January 10, 13
  • 14. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Thursday, January 10, 13
  • 15. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Thursday, January 10, 13
  • 16. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Thursday, January 10, 13
  • 17. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Thursday, January 10, 13
  • 18. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Webpage Layout Research for Wireframes http://www.hofstra.edu/admission/ Thursday, January 10, 13
  • 19. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Webpage Layout Research for Wireframes http://ddiny.org Thursday, January 10, 13
  • 20. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Wireframe Logotype Image Short Description About Shop Research News Contact Us Social Media Icons Social Media Icons Social Media Icons Large Image with Tagline Text Social Media Icons Social Media Icons Social Media Icons Thursday, January 10, 13