This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)

1. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by
Pet Sitters International
www.petsit.com
Google Analytics
101
for Pet Sitters
Beth Stultz, PSI Marketing Manager

2. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
How to ask your questions
PCMac

3. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by
Pet Sitters International
www.petsit.com
Google Analytics
101
for Pet Sitters
Beth Stultz, PSI Marketing Manager
December 12, 2012

4. This free member webinar series is brought to you by and
1. Understand why Google Analytics is
important for you as a pet-sitting business
owner.
2. Learn how to sign up for Google Analytics.
3. Learn the most important information
Google Analytics “beginners” should track
and why.

5. This free member webinar series is brought to you by and
• Do you have a Web site for your
pet-sitting business?
• Are you already using Google
Analytics?
Poll Questions:

6. This free member webinar series is brought to you by and
What is
Google Analytics?

7. This free member webinar series is brought to you by and
Step 1: Sign up for a Google Account if you do
not already have one.

8. This free member webinar series is brought to you by and

9. This free member webinar series is brought to you by and
Enter your
information and hit
“Submit.”
You’ll have a Google
account and Gmail e-
mail address.

10. This free member webinar series is brought to you by and
Step 2: Sign up for a Google Analytics account.
http://www.google.com/analytics

11. This free member webinar series is brought to you by and
Sign in with your Google account information
(Gmail address and password)

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Select “Web Site” and
enter your Web site
information
Your Account Name can
be your business name.

13. This free member webinar series is brought to you by and
Step 3: Install Google Analytics tracking code on
your Web site.
Google Analytics Help
feature can provide
instructions for adding
the tracking code to
your Web site.

14. This free member webinar series is brought to you by and
Sign-in to view your Google Analytics
dashboard.
1.

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2.
3.

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Welcome to the Google Analytics
dashboard!

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SECRET WORD
#1

18. This free member webinar series is brought to you by and
»#1 Overall Web site traffic

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Some questions to ask:
• How many visits are there to your Web site in a given time period?
• Have the number of visits increased or decreased from the previous
month or year?
• Do any spikes in Web traffic correlate with a specific marketing
initiative?
• What are your average number of visits (and unique visitors) per
month?

20. This free member webinar series is brought to you by and
Applying this data to your business:
• Determine your Web site’s average monthly visits to establish a
benchmark and set Web site traffic goals. Check your site traffic
periodically to see if you are meeting, exceeding or not meeting
your goals. Adjust your promotional efforts accordingly.
• Analyze your Web site traffic in relation to specific marketing
efforts—an ad in a local paper, event participation, etc. If the effort
does not produce an increase in site traffic, reconsider future use of
the specific initiative.

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»#2 Visits to specific pages on
your site.

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Some questions to ask:
• What pages are your site visitors visiting?
• Do visitors come to your homepage and leave or dig deeper?
• Are there some pages getting no views while others are
viewed often?

23. This free member webinar series is brought to you by and
Applying this data to your business:
• Identify the most-visited pages. Make sure these pages have
clear calls-to-action and include your important information:
how to reach you, the services you offer, etc.
• Identify pages you would like to get more traffic. Link to these
pages from other pages on your site that are already getting
more traffic.

24. This free member webinar series is brought to you by and
SECRET WORD
#2

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»#3 Referral Sources.

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Some questions to ask:
• How are visitors finding your Web site?
• Who/what is sending traffic to your Web site?
• Are visitors coming to your Web site through social media sites like
Facebook or Twitter?
• Are visitors finding your Web site on search engines like Google?
• Are visitors being referred to your Web site from other Web sites?

27. This free member webinar series is brought to you by and
Applying this data to your business:
• Identify social media channels that drive traffic to your Web
site. Consider increasing promotions on effective social media
channels to drive even more traffic to your Web site.
• Identify other Web sites that are referring traffic to your
company’s Web site and when suitable, reach out to the
company to suggest co-promotion opportunities.

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Applying this data to your business,
cont.:
EXAMPLE: Takeyourdog.com traffic (2011)
Race car driver
Robby Gordon’s Fan
Club site

29. This free member webinar series is brought to you by and
Applying this data to your business,
cont.:
• Analyze the site visits you are (or are not) receiving from
search engines, such as Google. If search engines are not
driving traffic to your Web site, you will want to take a closer
look at Search Engine Optimization (SEO) for your Web site.

30. This free member webinar series is brought to you by and
1. Understand why Google Analytics is important for
you as a pet-sitting business owner.
2. Learn how to sign up for Google Analytics.
3. Learn the most important information Google
Analytics “beginners” should track and why.

31. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by
Pet Sitters International
www.petsit.com
Q&A
Thank you for
participating in today’s
webinar!