This is a presentation I gave at the Tennessee Library Association Conference in 2012, which provides some strategies for how to advocate for a cause without lobbying.
1. How to be an
Advocate without
Lobbying
Beth Yoke, YALSA
Executive Director
2. What We’ll Cover Today
•Defining terms: what is
what
•Legal underpinnings
•Political activity
•Lobbying
•Advocacy activities
•Q&A / idea sharing
3. Terminology
Each of these is different,
although often they’re mistakenly
used as if they’re
interchangeable:
•Political activity
•Lobbying
•Advocating
4. Why Restrictions Exist
Tax status
•Federal law limits what kinds of
government affairs activities a 501c3
organizations can do
oAbsolutely no political campaigning
oLimited lobbying (varies based on how
not-for-profits file for taxes)
Good brief overview: http://bit.ly/FRxaZg
6. Lobbying – some ok
• Asking an official to oppose or
support a piece of legislation
• Any communication that refers
to and reflects a view on a
specific legislative proposal or
bill
Actions whose purpose is to influence legislation
Ask your supervisor for policies or guidelines
7. Advocacy – always ok
•Communications with government officials or
between organizations & their members that
does not attempt to influence legislation
•Education
•Providing expertise or technical assistance
•Releasing data, research or survey results of
nonpartisan studies
•Discussing broad policy issues (social,
economic, etc.)
•Self defense
9. Communicate
•Goal is to raise awareness & visibility
•Create a regular schedule: monthly
messages are a good frequency
•Let library leaders, officials & policy
makers know what’s going on
•Keep messages positive and
respectful
•Idea is to inform, not to complain
10. Discuss
•Take time to meet with policy makers and
elected officials to talk about issues that are
important to them & their voters, including:
•Adolescent literacy
•Internet safety
•Workforce development / career prep
•Digital literacy skills
Show how the library helps with these
•Quarterly meetings are a good amount
•Be positive & respectful
•Bring a teen, parent or other advocate
11. Educate
•Officials aren’t aware of how
the library helps the teens &
their families in your
community unless you &
your advocates tell them or
show them
•An official in-the-know can
make informed decisions
•Other library staff would
benefit from knowing teen
services basics
12. Share Expertise
•Become a valuable resource
•Ensure officials & policy makers
have the information they need
to make informed decisions
•Show how library resources can
be used to support their work
•Provide information and training
to library coworkers
•Create a culture where all
staff value teen services
13. Build Relationships
•Most time-consuming part of
advocacy
•Can have the biggest results
•If a positive working relationship
is in place, a level of trust comes
with it
•The outcome is that it’s easier
to discuss difficult issues &
reach compromises
14. Be Visible
• Who:
– You, your teen space
– Your teen patrons & their parents
• When: as often as possible
• How:
– In person
– Online
• Why: the squeaky wheel gets the
grease
15. Resources
• Free toolkit
• Free webinar
• Canned presentation
• Downloadable handouts
• Tip sheets
• Wiki page for adding & sharing content
www.ala.org/yalsa/advocacy
16. Questions? Comments? Ideas?
• What haven’t we
covered?
• What would you
like to know in
more detail?
• What ideas or
comments do you
want to share?