1. Battleship marketing methods
MARKETING

2. Film trailers…
• Trailers are an important part of a films marketing campaign, they are a advertisement for
the film
• Trailers inform potential audiences about a film with the purpose of encouraging people to
see the film at the cinema
• Trailers are generally aimed at the same audience as the films they publicize.
• As well as using genre to gain our interest, marketing campaigns must also show us how a
new film is different to others in the same genre: this is known as the USP (Unique Selling
Point) of the film. The USP is what separates one film title from another released at a similar
time or within the same genre. The USP could be many things, for example: A innovative use
of special effects, a interesting mix of genres or a leading star.
• Trailers are shown at the cinema, on TV and online and are usually accompanied by poster
campaigns and radio campaigns to give wide coverage for new film releases. Dedicated trailer
sites and official film websites often carry trailers that have been cut for a general audience
and are suitable for viewers of any age, whereas trailers shown in the cinema usually
correspond to the classification of the film being screened.
• Most trailers are produced at the same time as the film is being edited. The timing of a trailer
campaign is important: it must be shown far enough in advance to generate excitement
about the film’s release, but not so early that people forget about the film before it even
comes out.

3. Battleships marketing campaign…
• The film ‘Battleships’ used many marketing
campaigns including…
• Posters
• Teaser trailers
• Official trailer
• Social networking sites
• Star cast

4. Posters…
The two main posters for Battleship both follow the
colour scheme of dark blue toned colours. Both of the
posters also contain the sea and parts of the ship and
the sci-fi monstrous other appearing from the sea. Both
posters also follow the tagline “ the battle for earth
begins at sea” which could be the marketing campaigns
unique selling point.
From the posters you can tell that the film is sci-fi and
action based and will obviously contain some
mechanical monstrous other and from the
title it is set on a ship.
The posters also mention past
film success ‘Transformers’ as
this will attract people to go and see the film just because
they know the people who worked on Battleships also worked
on Transformers so they will have preconceptions of the film
based on Transformers success.

5. Character posters …
The marketing campaign also contained separate posters featuring different characters.
Their was different posters for stars Rihanna, Liam Neeson and Taylor Kitsch and also the
monstrous other. This is to attract different audiences to the film who may like a certain
star and may go to see the film just because they are in it. Singer Rihanna was cast in the
film which will attract people to see the film as this is the first film Rihanna has ever
featured in and will will be intrigued to see what she's like, Rihanna will also have a
massive following due to her music career so people some people will want to see the film
purely because Rihanna’s in it.
The posters again follow the dark blue toned colour scheme and all different character
posters follow the same layout of the films title at the bottom of the poster the character
centered in the poster and their name at the top of the poster.

6. YouTube channel…
• The Battleship movie has a official YouTube channel with 48 different videos for
people to watch, most being the trailer in various languages so everyone can
understand it.
• The channel also has videos of on set filming for people to watch and various ‘TV
spots’ for people to watch.

7. Official trailer
• The Battleship channel also released three official
trailers for the film the first being on 12th
December 2011, the second version of the trailer
on 13th December 2011 and the third version not
till 13th march 2012 the timing of these trailers
left enough time for people to discover the
trailers and build anticipation between each one
being released.
• The trailer revealed the basic plot outline for the
movie and introduced various characters, the
trailer also set the genre as a sci-fi action movie.

8. Social networking...
• Battleship has a official facebook page and
twitter, this is so fans can interact with each
other and ‘discuss’ the film, almost like a
forum.
• The social networking sites also allow for the
movie makers to interact with fans making
them more likely to want to see the film and
also to help further build up anticipation for
the films release.

9. Stars...
• The stars in the film also count as a marketing technique for the film
because the stars will do interviews on TV shows, magazines and radio
were they will talk about the film and bring it to peoples attention.
• Certain stars will also attract different audiences for instance a female
audience might be attracted to the film as it contains Taylor Kitsh and a
male audience will be attracted to the film due to stars such as Rihanna
and Brooklyn Decker.