Marketing is something every author must do, but it doesn’t have to make you miserable. This class takes a practical, personal approach to marketing, exploring a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. We’ll explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more. Most importantly, we’ll show you how to use your own unique strengths and passions, rather than trying to follow someone else’s formula.

2. 1. Marketing is NOT
optional for 21st
century writers.

3. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

4. Marketing:
The collection of things you do
over time to build positive
name recognition

5. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word.
3. There’s no formula.

6. What is the “hook” that makes your project
something a stranger would want to read?

7. Think about the first 100 strangers who will
buy your book.

8. What skills do you bring?

9. Long-term engagement with a target audience
that establishes name recognition and trust

10. Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you their followers

11. You don’t have to Tweet if you don’t want to!!

15.  Email list management:

17.  OPTION A: Short Stories and Articles (Print or
online)

18.  OPTION B: Blogging

22. A-C-T
Attract
Convert
Transform

23. ATTRACT CONVERT TRANSFORM

24.  Media coverage

25.  Media coverage
 Promotional material
(cards, swag, etc.)

26.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
◦ Targeted, Tied to an
Event, Trackable

27.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
 Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

28.  Price

29.  Price
 Placement

30.  Price
 Placement
 Author Opportunities:
◦ Website links
◦ Launch party
◦ Book clubs
◦ Special events
◦ MAILING LIST!

31.  Ask for reviews

32.  Ask for reviews
 Share positive reviews

33.  Ask for reviews
 Share positive
reviews
 Enter respected
awards

34.  Ask for reviews
 Share positive
reviews
 Enter respected
awards
 Share photos

35. http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
Please sign up for my mailing list!
Most photos in this slideshow courtesy of Unsplash:
https://unsplash.com/