Veganuary

1. Vegenuary
Beth Geldard

2. Research

3. http://www.vrg.org/nutshell/v
egan.htm
Veganism in a nutshell
Summery- vegans in additions
to be vegetarian do not eat
any animals products such as
eggs, dairy, honey, leather, fur,
silk, wool, cosmetics and
soaps. why people become
vegan is for the heath and
environment. Not liking the
production happening to these
animals for instance male cows
they do not produce milk so
they are usually raised for veal
which is more expensive then
beef.
Tags-

4. • The Vegan Society
https://www.vegansociety.com/about-us/history
• Summary: The article concentrates on the
improvements it has done within the the years,
(the early stages) going back longer then 70
years. As well it talks about the first modern day
vegan who is called (one of the founders) Donald
Watson. He had a different diet and lifestyle to
non vegans. Furthers more it show that vegan
lacked definition. When a charity was created in
1979 I learnt that the definition changed and
vegan is known to be “a philosophy and way of
living which seeks to exclude—as far as is
possible and practicable—all forms of
exploitation of, and cruelty to, animals for food,
clothing or any other purpose; and by extension,
promotes the development and use of animal-
free alternatives for the benefit of humans,
animals and the environment. In dietary terms it
denotes the practice of dispensing with all
products derived wholly or partly from animals”
• Tags: The Vegan society. November 1944 Donald
Waston. 1979 the definition was changed.

5. Environment
https://www.vegansociety.com/resources/environ
ment/food-security
Summary: The meat production has increased In
certain area. The trend continues to effect the
global warming, widespread pollution
deforestation, land degradation, water scarcity
and species extinction. Having more animals
means the increase in crops to feed them using
more environmental sources. The world needs to
change to help reduce the car use, limit the
resources (Water).
“The worlds population has doubled since the
1960s” implying that human are having to bread
animals and create more crops. Its like a cycle
which is never ending. And at the same time doing
this scientist are having to undiagnosed disease
which is using more recourse. So much is bring
used and people don’t even realize it.
Validate: the information isn’t someone’s opinion
is objective providing the reader with facts about
how the effect of breading more animals to using
to many sources to keep with the increase of
animals as well as humans.
Tags:

6. http://www.nhs.uk/Livewell/Vegetarianhealth/
Pages/Vegandiets.aspx
The vegan diet
Vegan diets contain plant based foods such as
vegetables, grains, nits, fruit. Vegans don’t eat
any type of sources that come from animals.
They get there nutrients from eating a balanced
diet. To be a vegan you need the right nutrients
understanding what makes up a healthy diet.
Planning what to eat helps.
Eating at least five portions of fruit and
vegetables each day. As well base meals on
potatoes, bread ,rice and pasta or other
carbohydrates. Choosing lower fat and lower
sugar options such as yoghurts and soya drinks.
Eating beans and other protein based foods.
Eating unsaturated oils and spreads and eat in
small amounts. Drinking plenty of fluids.
Tags- healthy living, NHS
I would say this is providing people with true
facts because it’s the NHS website as well there
providing us with different pages to look at
which reflect on veganism

7. http://vegan.org/eat/
Eat
Summery- There are different strategies
to have a vegan diet. When being a
vegan most people shift in to a vegan
diet slowly. People develop new
routines planning meals and cooking.
“There are different strategies” this
could imply how it is a massive impact
on your life becoming a vegan and
shows people do it differently from
each other. Also it talks about routine
which suggest how maybe it is
determination for people who are just
doing it for a month like celebrities.
This website is there to help people for
instance new beginners on what kind of
food they can eat for breakfast, snacks,
lunch and dinner.
Tags- food, healthy living,

8. Vegan Wikipedia: Health effects
https://en.wikipedia.org/wiki/Veganism#Health_effects
Summary: The heath effect’s from being a vegan are positive as you are protecting your
body from risk of being a diabetic, diseases, obesity and cancer. Shows that vegans look
after their bodies. There food contains a lot of dietary fiber, magnesium, vitamin C and .
Side effects from being vegan are that they are at risk of bone mineral density.
Tags: Winston Craig
Validate: I would say that the information Wikipedia is saying is true as its providing names.
Which shows that the website has witnesses

9. http://www.forksoverknives.com/the-film/
Summary: What the video is telling us that most of the
population in America are having obese and being
diagnosed with different types of disease cause there
body to fight for their lives. Right at the start is says “This
could be the first generation of children in the USA that
could die before there parents” this shows that what we
are eating is killing us. Being diagnosed with these
disease people are then having to find cures for it which
is then using more natural resources.
People raised in Japan and the Philippians have never
had heart disease and cancers because they are not
eating animal products “eat more plaint based foods”
To advertise this they have used celebrity endorsement
to bring people more aware to the situation as well.
Getting celebrity to comment on how they feel about
this “A life changer” this is bring a range of different
audience to pay attention on what is happening.
Validate: This is coming from scientist, opinion and
knowledge so I would provide people with true facts.
Hearing peoples story’s as well giving people insight on
what it has done to there lives and knowing that you can
over come it.
You're able to share this post on different media
platform's, Facebook, twitter expanding on the target
audience and making to more known to humans on
what is happening.

10. https://www.theguardian.com/environment/2016
/mar/21/eat-less-meat-vegetarianism-dangerous-
global-warming
Tags: Fiona Harvey, Monday march 21st
2016
Summary: Growing food for the worlds
population is sending the green house gas
emissions at risk. But what can be done
about this is if

11. http://www.peta.org/issues/animals-used-for-
clothing/fur/
http://www.peta.org/issues/animals-used-for-
clothing/fur/animals-used-fur/
Summary: Most fur farms comes from is china and
that's where the killing is made for the fur. Any kind
of animal is being used and killed, using the
cheapest way to do it. The living conditions they are
in before they die, they get trapped in small cages ,
cramped together making them suffer. Fur farmers
use the cheapest things to kill these animals with
such as suffocation gas and position. Millions of
home animals such as dogs and cats are being
hanged. Not only do people from china do but
canda as well killing bears for there fur but they
would leave them for days causing the die a slow
death.
Animals being used for fur are beavers chinchillas,
dogs and cats, foxes, miks, rabbits, raccoon, seals
and bears.
“During the annual Canadian seal slaughter, tens of
thousands of baby harp seals are shot or repeatedly
bludgeoned with clubs tipped with metal hooks.”
Tags:

12. • http://www.peta.org/issues/animals-
used-for-clothing/leather-industry/
• Summary: leather is made from cows,
pigs sheep and more that is shipped
worldwide. Because leather is not
labeled you don’t really know where it
has come from. Leather is mostly
developed in countries such as India and
china. In India they break the cows tail
and rub chili peppers and tobacco into
theirs eyes to make the move and
collapse in the slaughterhouse.
• ‘Leather is also no friend of the
environment, as it shares responsibility
for all the environmental destruction
caused by the meat industry as well as
the pollution caused by the toxins used
in tanning.’ shows that even what they
are doing is harming the environment.
• Tags: leather, animals, animal crucially

13. • Cosmetics and animal testing:
• Summary: selling animal tested makeup
become illegal in Europe in march 2013.
the sales ban made it clear that animal
testing is wrong. Now a number of
animals tests have been completely
replaced with superior cheaper and more
effective non animal methods.
• By banning not testing on animals it has
made it more harder for companies as
well as consumers. But even through they
have stopped it in Europe it doesn't’t
mean that animal testing as stopped as
they can continue to sell it outside
Europe. So therefore companies are still
getting profit from cruelty to animals. But
other countries such as china are still
demanding to test cosmetics on animals.
• Tags; makeup, animals
• http://www.peta.org.uk/issues/animals-
not-experiment-on/cosmetics/

14. https://www.bustle.com/articles/149515-32-
verified-currently-vegan-celebrities
Summary: being vegan is becoming ‘mighty
trendy’ when is comes to our environment,
heath, and the rights of animals, adopting a
vegan diet is all around win’ the writer is making
it sound like everyone is a vegan because
celebrities are doing it. Another thing the
writer is making out like everyone should
become one.
Ariana Grande ‘Grande has been vegan since
2013, and Grande has been vegan since
2013, and explained her decision to Mirror
this way: "I love animals more than I love
most people, not kidding. But I am a firm
believer in eating a full plant-based, whole
food diet that can expand your life length
and make you an all-around happier person."
It sounds [vegan]-cheesy, but it's true.
Tags: celebrities' , Rachel Krantz march 24th
I do think some parts of this text is false with
the type of wording being used, but with the
celebrity's I believe these a true. By celebrity's
being well known this is another form of vegan
becoming more known about it.

15. The rise of vegan teenagers: more people
are in to it because of Instagram.
Summary: being a vegan has been on the rise
since 2006 150,000 people in the UK have
opted for a plant based diet. But from today
it has increased by 350%. Half of the vegans
now start from 15-34 (42%) complaired with
just 14% who are over 65. the rise of vegan
interest have started from social media
creating a webpage ‘not for profit teen vegan
network’ it has raised and the first camp has
sold out in 34 hours. And they had to put 150
young people on a waiting list. There has
been a steady growth since is launch 3 years
ago.
Euan 17 south Northampton
“I don’t believe that celebrities have played
a major role in the expansion of veganism
among teenagers” shows that people don’t
look at it like a ‘trend’ because celebrities do
it.
Tags- eating health, teenager,27th of may
2016, Sarash Marsh, Guardian
https://www.theguardian.com/lifeandstyle/2
016/may/27/the-rise-of-vegan-teenagers-
more-people-are-into-it-because-of-
instagram

16. http://www.teenvgn.com
TEENYGN The social Network
For Young Vegetarians and
Vegans
Summary: is is a social
networking support group for
young people from the ages
between 12-19. they provide
an update on their social
media and blog. Find out new
recipes and reviews on their
favorite

17. https://www.vegansociety.com/wh
ats-new/events
Summery- events are held which
are all around the world, France,
Portugal, Liverpool and Essex. By
doing this it is a good chance for
people to meet up and support
being a veganism. Theses events
can be going festivals, cruises,
theory.
Doing this shows that people are
dedicated to being a vegan and
they can to support it in any kind of
way. Also it gives people the
chance to know that is it supported
in other counties and shows how
popular it is.
Tags- events, around the work,

18. https://www.vegansociety.com/resources/
publications-and-video/vegan-magazine
Publication and videos
Providing print based information on
vegans rather then digital . Creating this
widening there circulation. They provide
information in books, magazine and
leaflets. Providing the reader with facts
about it. Shows that because they are
based on the internet as well as print
shows that they are circling around an
older audience instead of a young one.
By doing videos as well is making it more
verbal and clear instead of having to read
something listening about ‘climate change
and meat consumption.’ when signing p to
these you are supporting the company .
In the magazines you will be updated on
recent news, interviews, vegan comedy,
vegans in great Britain. All these are for the
entertainment for the public.
Tags- publications, print, vegan, audience

19. http://www.pledgevegan.com/vegan- spotlight/top-100-vegan-quotes/
http://www.mercyforanimals.org/13-inspiring-
celebrity-quotes-on-why-veganism

20. Questionnaire's

21. Question 1
Questions 1 asked my audience
‘What is your gender’ I got 16
reply and 13 were female and 3
were men.
I felt that this was important to
have as it will show the
difference between men and
women opinions about it.

22. Question 2
How old are you?
1 person picked 13-17
14 picked 18-25
1 picked 40+
From the response I got back I am
aiming for an older audience and this
will show if this generation will know
what veganism is.

23. Question 3
Are you vegan?
One answers yes this will help me
to know what their opinion is on
it and how it may of changed
there life? One in sixteen people
are vegans.
15 chose no. this is going to give
me an idea on what they think
about veganism and why there
not one.

24. Question 4
What do you know about
veganism?
Most of my responses are
‘they don’t eat meat and dairy
products’ shows that my
audience know and
understand veganism is.
One didn’t know what it was
suggest that its never been
brought up to them and
suggest that this person
doesn't have any friends or
family members that aren't
vegans

25. Question 5
2 responses said that they
would consider it suggest
that they don’t like what
is happening to the
animals before the
production.
But most of my responses
said i no they wouldn’t be
one because they love
meat this implies that
there knowledge is
limited to what they
know about veganism
and the production
behind it.

26. Question 6
13 people commented that they
are concerned about what is
happening to the animals but they
don't know a lot about it to
become a vegan. Suggest that not
enough has been done to widen
the population of veganism. Also
this could imply that the people
their friends with are not vegans
to.
3 comments said no about the
welfare of what is happening to
theses animals, which shows that
its not important to them.

27. Question 7
Most of my responses said
no they don’t have a lot to
chose from but what we get
in meat you can get in vegan
just in a different form.
2 responses said yes to them
shows that they have more
knowledge on about vegan
food.

28. Question 8
I got a lot of mix responses to
this question saying that there
wouldn’t be no benefit of being
a vegan because there would be
no taste to our food, no benefit
for humans but animals.
But some people said how
vegans are healthier lifestyle
and there would be more
animals in the word.

29. Question 9
• One person chose Facebook
they found out about vegan
• 0 said Instagram
• 1 person said YouTube
• 1 TV
• 11 other
Shows that maybe social media
wasn’t how they found out about
vegans. It either could have been
friends, parents or maybe vegan
websites.