In highly competitive markets, standing out in the crowd is a huge marketing challenge. Content Marketing is the best way to position yourself as the authority in your market. https://bestonlinemarketingconsultants.com/position-business-competitive-niches-content-marketing/

1. Position Your Business In Competitive
Niches With Content Marketing
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2. Real estate agencies, weight loss clinics, cosmetic surgeons, and marketing agencies
are all in highly competitive niches. Standing out in the crowd is a huge marketing
challenge.
They each have the same tech available to promote themselves, and many in each
market use a wide variety of it.
SEO is important in getting noticed, but there are others up there being seen as well.
Only one enterprise is going to show up tops in each search query. They don’t get
every call though.
Positioning in a market isn’t all about these things. Usually the difference is who has
positioned themselves as THE authority in that market.
The way to accomplish this is with Content Marketing as a huge part of Brand Strategy.
Position Your Business In Competitive Niches With Content Marketing

3. Your Brand Strategy Arsenal
Competitive Markets mean that there are a lot of
tools available for marketing purposes, and likely
if you are in one of these niches you are using
many if not all of what is available.
Part of Brand Strategy is selecting, and effectively
using vehicles that will promote your enterprise.
Position Your Business In Competitive Niches With Content Marketing

4. . These include but are not limited to:
● SEO – Getting found in the search engines. Gotta be done.
The more competitive the niche, the more work this is.
● PPC Ads – Pay Per Click advertising is nearly an art form.
Google, Facebook and many more paid ad resources are a
great way to promote.
● Direct Response Ads – Usually on sites like Instagram and
Tumblr and so much more than ppc.
● Social Media Marketing – Includes more than can be included in
a bullet point.
● Groupon Offers – Of course Groupon isn’t the only resource for
these offers, but they are a huge boon in competitive markets.
Position Your Business In Competitive Niches With Content Marketing
● SMS or Text Message Marketing – For everything from appointment
reminders to follow up marketing.
● Proximity Marketing – Google may have walked away, but many
providers haven’t. The devices are incredibly useful for a lot more than
just virtual tours.
● Virtual Tours – Real Estate and vacation rentals aren’t the only way this
tech can be used.
● Reputation Management – Review enhancement and customer service
vehicle all in one.
● Email Marketing – It has been said before, but it is still true today. The
money is in the list. There are more lists now than ever, but your email
list remains paramount,

5. This is not meant to be an exhaustive list but a
way to get you thinking about what you are doing.
Considering how these can work together as a
part of a comprehensive Brand Strategy is not an
insubstantial endeavor.
The way they do intersects in a little thing we call
Content Marketing.
Position Your Business In Competitive Niches With Content Marketing

6. Content Marketing: It Is Not Just One Thing
The list contains a lot of vehicles, but it also provides a ton of what has to be seen as
content. And content is obviously the fuel that drives Content Marketing. It can be used in
so many ways.
Repurposing the end results of other marketing efforts only makes sense. It takes a
moment in time, and makes it an evergreen part of what you do day in and day out to
promote your enterprise.
Position Your Business In Competitive Niches With Content Marketing

7. Virtual Tours become video marketing and social media images to brand and
repurpose. Groupons become SMS offers and rotating website offers, as do direct
response ads. The reverse is true too, as you can convert successful SMS offers into
Groupons, etc. And all of these can feed your email marketing list building so you can
repeat exposure to your existing customers.
When done well, not one part of your Brand Strategy is static. It becomes a living
breathing part of how you are seen within your market.
That’s right: YOUR Market
Position Your Business In Competitive Niches With Content Marketing

8. Content Marketing Positions You as
THE Authority in the Market
When done well is always the caveat with Content Marketing. There has to be
substance backing up the content.
Engaging in all of the above types of marketing will provide adequate fuel to back it up,
but being positioned as the authority in your market means you have sufficient
expertise in the field as well.
Content Marketing done well is an expression of that expertise or authority that creates
buzz around your enterprise and makes you the first thought when people interact in
your market.
Position Your Business In Competitive Niches With Content Marketing

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10. It can not do that if you don’t already have that in you, as no doubt several in your
niche do to a greater or lesser degree. Here is the cool part about all of this.
Engaging in Content Marketing will gain you not just exposure, but knowledge and
expertise will grow, or be revealed that you were unaware of.
So lacking that authority or expertise is not a reason to hold back, making Content
Marketing an imperative for all in every niche.
So you see, Content Marketing is not just a vehicle to positioning in the market, but
also a source of the authority and expertise that backs it up.
Position Your Business In Competitive Niches With Content Marketing

11. Content Marketing With Articles:
A Whole New Level of Authority
Content Marketing covers the entire gamut of formats that content can take which is
pretty substantial. Most are of short or limited scope, and while important cannot
provide the depth of knowledge and information a well written article can.
This makes article writing a Content Marketing vehicle that can position you in the
market unlike any other. Article writing becomes a nexus for all of the other aspects
involved here.
Nothing provides more evidence of expertise and authority than a portfolio of well
written articles or blog posts on your own website.
Position Your Business In Competitive Niches With Content Marketing

12. These should be published elsewhere also, but always with
an eye to providing your own web properties with its lifeblood
of targeted traffic. Readers eager to be educated,
enlightened and have their opinions of your authority
elevated.
Creating this level of authority takes a bit of time as your
catalog grows, but no aspect of your Content Marketing
efforts will pay the dividends that this does. Done properly it
also will elevate your SEO results exponentially.
The most often cited objection to this activity is that of
subject matter. What should you write about? That is
actually the easy part: Let Google tell you!
Position Your Business In Competitive Niches With Content Marketing

13. Selecting Your Article’s Subject Matter For
Maximum Content Marketing Effect
When people want information on a subject, they go to Google. It’s just what they do! So it
only makes sense to go to the same place when you want to know what people are asking
about a subject.
Using Google to write article titles is an old trick, and one that should be used each and every
time you write on a subject. Start a search query (type into Google’s search interface) with
your primary keyword(s) and watch the drop down box for the most common searches
beginning with those words.
Results should include articles from known market leaders, and preferably show some ads on
the page.
Position Your Business In Competitive Niches With Content Marketing

14. Position Your Business In Competitive Niches With Content Marketing
This is a great way to find topics, if not complete titles.
Once you select one of these from the drop down, take
a look at the articles that come up in that search. Now
you also know what the top competitors in the niche are
writing about. No need to exactly copy any titles, as
Google is quite good at interpreting titles for the
applicable search queries.
Subtitles should be researched and written the same
way. They should also contain your main keywords.
No subtitles like “So What Is Next?”
Use instead something like:
“Your Next Content Marketing Step”

15. Another great source of subject matter is your own staff that interacts with prospects. They no
doubt can tell you the most common questions they get while dealing with day to day business.
You probably have a fair number of ideas in this realm yourself. The important thing is to
answer the questions your prospects are interested in hearing about.
Don’t hold back anything either! A common misconception is that if you give away too much
information, they will shop elsewhere in order to get the lowest price, or use the info gleaned to
go around you.
Does that happen? To an extent, yes. Far less though than it gains you business from those
appreciating your transparency, knowledge, and generosity of spirit. Plus, the people you lose
this way are generally problem clients anyway.
You gain not just business, but a better quality of business by pursuing a course of selling less,
and giving more in terms of your knowledge and experience.
Position Your Business In Competitive Niches With Content Marketing

16. Enjoying The Benefits of Authority Gained
By Content Marketing With Articles
You will notice a few things over time that as your article inventory grows, along with the rest of
the Content Marketing avenues you pursue.
Your business will be less about price. Few tire kickers and bargain hunters will see you as a
way to pinch some pennies when you are the market leader.
In the 1990s running a skylight installation company, once we had established ourselves as the
market leader and installed thousands of units, we never had to offer discounts even though
our pricing was at the top of the market. Our reputation meant they had no worries about
leakage, or damage to their home during installation.
Position Your Business In Competitive Niches With Content Marketing

17. This was all pre-internet and we had to find other ways to spread word of our expertise and
knowledge in the industry to homeowners, but the concept is the same. Our market position
meant that we could decide ahead of time that what Seth Godin describes as the “Race to the
Bottom” wasn’t for us.
Seth also stresses telling a better story. There is not better way to accomplish this than
Content Marketing.
Telling your stories in articles and blog posts as the authority in your marketplace means those
stories become a part of the culture within that market, and the public starts to spread those
stories for you. Your content and reputation takes on a life of its own and your authority
spreads.
This all starts with a Content Marketing Strategy that includes not just the vehicles included in
all campaigns, but a defined purpose of creating authority in the marketplace.
Position Your Business In Competitive Niches With Content Marketing

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