Hypothetical project pitch for USC Annenberg's Entrepreneurship and New Media Graduate course. The assignment: Create a social change/activism application to pitch to a "Shark Tank" like panel.

1. SNAPBasket
prepared by:
Bessie Chu
Jeanette Ohman
Catherine Peiper
Gabriel Shapiro

2. “Food Stamp Debit Card”
CALIFORNIA EBT CARD

3. EBT USER STATISTICS
Nationwide
State
National Participation Rate:
46,670,373
Americans on Food Stamps
Participation Rate by State:
1. Mississippi | 20.8%
2. Tennessee | 19.9%
3. Oregon | 19.9%
4. New Mexico | 19.8%
5. Michigan | 19.5%
* Almost entire population of
South Korea or over half
the population of Germany
14% of all Americans
43. California | 9.7%
1,015,481 individuals enrolled in
Los Angeles
50. Wyoming | 6.3%

4. EBT Users Need
Pricing Information
Los Angeles SNAP Benefits are $151 per month
($34 per week)
$1.19 for
eggs at
Trader Joe’s
$2.43 for
eggs at
Ralphs

5. If an item costs twice as
much in a different
location, that’s another
one of that item. That
could mean a difference
of several days
of food.

6. SNAPBasket

7. PITCH: SNAPBasketis an easily accessed
platform for low-income individuals in
LA to get the most out of their grocery
money with an emphasis on EBT Users
1
Social Good
2
Shared Interests

8. SNAPBasket
App searches for food across stores in a
designated area to find the lowest price
item, basket of items, and grocery
store to buy selected items

9. Core Value Proposition
Address need of low-income
individuals to find lowest priced
grocery items.

10. What does the app do?
Key Functionalities
1. Look up grocery items and
create shopping lists for
lowest items
2. Area based feature: How far
are you willing to go?
3. Find cheapest store,
cheapest basket, cheapest
item
4. Create shopping list to
print, e-mail
5. Shows map to grocer
location
Additional Features
-
Create new items
Report and update
incorrect prices to update
database
Show map to store
location
Support in high need
languages in Los Angeles:
- Chinese
- Korean
- Spanish

11. Click to open Google maps to store location
Check items
you’ve
already
bought
Lowest price
Of that item

12. Implementation Strategy
1
Partnership with EBT
2
Crowdsourcing and
Integrating Interest Groups
3
Initial Roll-out in LA/USC
Community

13. Integrated Marketing
Strategy with EBT
Add SNAPBasket logo and info to
back of EBT Cards and other EBT
documentation

14. EBT Users
Data Providers
Partnership Between
Communities through
Crowdsourcing

15. Caveats & Legal Framework
Blind Data Collection & Nondisclosure
Strict Privacy Policy
Private Cloud or Government Public
Cloud Database
Ethical Data Collection and Organized
Volunteer Base

16. Similar Proofs of Concept
GasBuddy
Food Trackers
Price Checkers
Crowdsourced
Gas Prices.
People willing to
enter in prices
for public benefit
through apps
People willing to
enter products
into databases
for own use, to
help others, and
verify accuracy
Shopping price
checking
services
ubiquitous and
used across the
board

17. Summary
EBT
Partnership
App responds
to needs of
low-income
individuals in
to find cheaper
groceries.
SNAPBasket
Community
Involvement
through
Crowdsourced
App

18. Thank You
Questions?
SNAPBasket