Mais conteúdo relacionado Semelhante a SMGZH 58: Communication Controlling und Datenauswertung (20) Mais de Bernet Relations (20) SMGZH 58: Communication Controlling und Datenauswertung6. Wer sind die aktivsten Corona-Kritiker auf
Telegram? Eine Recherche mit Python
Barnaby Skinner,
Ressortleiter NZZ Visuals
7. April 2021
7. ++ Aggregierung ++ Reinigung ++ Analyse ++ Plotting ++ Mapping ++
Scrollytelling ++ Interactives ++ Illustration ++ Texten
NZZ Visuals
17. Take-Aways
1. Open Source Code erlaubt dem Journalismu die
Beantwortung ganz neuer Fragestellungen.
2. Grosse Datenanalysen und damit verbundendenes
Storytelling sind immer Team-Work.
3. Wie gehen wir in der Berichterstattung mit
Ergebnissen um?
20. How a platform revolutionized
how we work, in Switzerland
and beyond
Social Media Gipfel
Ophélie Janus, Senior Communications Manager
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Our social media journey…
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Legacy of 173 years
of innovation.
25. Technology to transform the everyday: Siemens AG
Company setup as of October 1, 2020
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1 Siemens Healthineers with its own setup for Countries and Service & Governance
Businesses
Smart
Infrastructure
Digital
Industries Mobility
Portfolio
Companies
Siemens
Healthineers1
Siemens
Advanta
Service & Governance
Countries
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Traditionally, one
social media/digital
expert per team.
31. One tool. A game changer.
Everything under one roof.
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Single platform policy.
Global roll-out.
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Editorial planning: joint global/local editorial calendars,
transparency, optimization
Simplified posting: tracking codes, geo-targeting, image
bank, post preview
Community management: facilitating teamwork
Analytics: instant, easy, dashboards, aligned, similar KPIs,
comparable
34. Sprinklr Snapshot
CH Editorial Calendar: Employee advocacy,Twitter, Linkedin, Facebook, …
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35. Sprinklr Snapshot.
Posting easily across channels.
Everyone in the team is creating
content and scheduling it directly
across channels.
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36. A snapshot into Sprinklr (organic only J, Swiss content on local channels)
KPIs to consider: depending on your objective….
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37. Automated dashboards, per channel or together.
Many filtering options. Based on tags, countries, campaigns, …
Any topic owner can take a quick look to check how posts perform.
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41. Looking back at the challenges
Sophisticated platform.
• Intense training (in-person, live
calls, tutorials, how-to, Q&A, …)
• Local super user(s).
• Onboard the whole team.
• Continuous learning.
• Best practice sharing. Demos.
Commitment.
• From team. From leaders.
• No way back.
• Mindset change.
• Taking back the fun.
• Reduce reliance on some agencies.
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42. What we learned and what we achieved by moving all our social media activities
to one single platform. Quantitative and qualitative.
1
Brought us closer as a
team
New way to efficiently
collaborate. No one is left
behind. Everyone can
contribute. Everyone is
digital. Everyone is a social
media expert. Everyone
learns and upskills. It’s a
mindset.
2
It’s all about the data!
Now we can finally compare
the performance of posts
across topics, campaigns,
channels, local/global. We
can share best practices,
benchmarks. And we all love
those dashboards.
3
This is how we connect
the dots.
Everything under one roof:
planning, posting, analytics,
organic, paid, listening,
employee advocacy, image
bank, tracking, community
management,…everything is
integrated, automated.
Powered by AI.
4
Making an impact
We improve our content, our
impact, our ROI. We
understand analytics better,
we are closer to the market
and can react immediately.
Every month we review our
top 3 posts and top flops.
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