Artificial intelligence (AI) helps businesses in the music industry sort through data, gain insights from it and become more efficient. From creating music and lyrics to helping discover new musical talent, AI is disrupting the music industry. Organizations in the music industry who accept this and figure out ways to incorporate AI into its operations will be the ones who will benefit the most.

1. The Amazing Ways
AI is Transforming
The Music Industry

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
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The days of debating if artificial intelligence (AI) will impact the music industry
are over. Artificial intelligence is already used in many ways. Now it's time to
consider how much it will influence how we create and consume music. Just as
it does for other industries, in the music industry, AI automates services,
discovers patterns and insights in enormous data sets, and helps create
efficiencies. Companies in the music industry need to accept and prepare for
how AI can transform business; those that won't will be left behind.
The Amazing Ways Artificial Intelligence Is
Transforming The Music Industry

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Businesses are being reshaped by technology, and those in the music industry are no
exception. According to a McKinsey report, 70 per cent of companies will have adopted at
least one AI technology by 2030. The promise of AI is that it will complement and augment
our human capabilities. As we make better choices and become more effective and efficient
thanks to the insights and support AI provides, it can drive growth and innovation. As a result
of AI's impact, the creative process will likely transform.
Scott Cohen is one thought leader in the music industry who saw the potential impact of
technology on the music industry's future when others didn't. His thoughts for a distribution
company in the digital music age ultimately became The Orchard, which was acquired by
Sony in 2015 for $200 million. During his keynote presentation at the Eurosonic Nooderslag
conference, he said, "Every ten years something kills the music industry. If you want to know
what's next look at the tech world."
AI Catapults Growth in the Music Industry

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
He explained that there are 20,000 new tracks uploaded to Spotify every day and AI is critical
for helping sort through the options and delivering recommendations to listeners based on
what they’ve listened to in the past. Cohen believes that AI and big data made the “music
genre” obsolete because AI-generated playlists are made not based on genre, but what is
determined to be good music. In addition, he suggests that our current paradigm of infinite
choice is broken and recommends a new model of trusted recommendations. And technology
such as blockchain could eliminate the need for brands being a conduit to connect people to
music. The live music industry should also be considering how to incorporate augmented and
virtual realities to the concert experience.
AI Catapults Growth in the Music Industry

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Back in 1951 British computer scientist, Alan Turing was the first to record computer-
generated music using a machine that filled almost an entire floor of the lab. In recent years,
the recording was restored by New Zealand researchers 65 years after it was created. Music
composition either by AI or using AI continues today. AI starts by analyzing data from
different compositions when it creates musical pieces. Through reinforcement learning, the
algorithm learns what characteristics and patterns create music that is enjoyable or that
mimics a certain genre. The AI model can also compose innovative musical numbers by
combining elements in unique ways.
Tech companies are investing in a future where AI creates or assists musicians in creating
music. Google's Magenta project, an open-source platform, produced songs written and
performed by AI and Sony developed Flow Machines, an AI system that’s already released
“Daddy’s Car,” a song created by AI.
Musicians and professionals in the music industry will need to acquire tech skills in order to
leverage the power of AI tools that will help them do their jobs even better.
Other AI services such as Jukedeck and Amper Music help amateur musicians to develop their
own musical pieces with the assistance of AI.
AI Creates Music

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The listening experience is optimized for any device in a process called audio mastering. AI-
based mastering services such as LANDR provide musicians with a more affordable alternative
to human-based mastering, and so far more than 2 million musicians have used it to master
more than 10 million songs. While there is still a creative component involved in audio
mastering and some prefer to rely on humans to do this work, AI makes the services
accessible to artists who wouldn’t be able to master their songs otherwise.
Audio Mastering with AI

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
How will listeners discover new artists and how will consumers know who to listen to?
Artificial intelligence helps focus the effort. Audio-on-demand streams totaled 534.6 billion in
the United States alone in 2018, according to BuzzAngle Music’s 2018 Year-End Report.
Helping new artists get discovered is expensive, and without doing it effectively, a talented
artist could remain unfound. AI technology can help determine which fans would enjoy an
artist's music. Similarly, AI-powered features such as Spotify's Discovery Weekly, a curated list
of music for each listener, help fans sort through the streams of music to find new music that's
appealing to them.
Artificial intelligence is also helping the industry with A&R (artist and repertoire) discovery. It’s
always been challenging to comb through music and find promising artists that haven’t
signed to a label, but it’s even more overwhelming with the deluge of streaming music today.
Warner Music Group acquired a tech start-up last year that uses an algorithm to review social,
streaming and touring data to find promising talent. Apple also acquired a start-up that
specializes in music analytics to support the A&R process.
AI is behind the scenes influencing the music we listen to in many ways.
AI, Marketing Music and
Identifying the Next Stars

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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