Prepaid Visa campus cards are school-issued debit cards that combine official school identification with Visa debit card functionality and convenience.

1. Prepaid Visa Campus Cards
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

2. 2
INTRODUCTIONS
David Eason
Chief Executive Officer
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

3. 3
BERKELEY HELPS YOU IMPLEMENT PREPAID VISA
CARD PROGRAMS IN CANADA AND THE USA.
Since 2005 we’ve helped 500+ clients with consumer loyalty,
rebate, and incentive programs, as well as with employee,
channel partner, and sales team reward programs.
Simple Flexible Effective
Our prepaid VISA programs Our VISA cards offer Cardholders get fast and
are simple to set up, manage, unprecedented flexibility in convenient access to both on-
administer, and for their wide range of uses and campus and off-campus funds
cardholders to use. in VISA’s acceptance with a single multipurpose
worldwide. card.
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

4. 4
WHAT IS A PREPAID CAMPUS CARD?
Prepaid Visa Campus Cards combine a college or university campus ID card for
students, faculty, and employees with the functionality of a Visa debit card.
• Student identification
• Building access
• Library card
• Meal plans, vending machines,
copies, printing, laundry, parking,
bookstore, transportation etc.
• All transactions off-campus or
online where Visa is accepted,
processed as a standard debit card
• Funds can be loaded by the
cardholder, parents, the university
(for Financial Aid), or employers
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

5. 5
CARD ELEMENTS
Prepaid Visa Campus Cards combine a college or university campus ID card for
students, faculty, and employees with the functionality of a Visa debit card.
• A Visa campus card design may include the
associated school’s proprietary payment
service name and/or campus ID card name
on the front of the card.
• The name of the school’s proprietary
payment service may also appear on the
back of the card.
• The Issuer’s name must be clearly identified
on the front or the back of the card, as well
as on all program materials.
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

6. 6
CARD GUIDELINES
Prepaid Visa Campus Cards may only be issued to active students, faculty, and
employees at colleges and universities located in Canada.
• Issuers will work with each school to define
“active” status in the context of the program.
• Cardholders no longer “active” (graduates,
former faculty members etc.) may be eligible
to obtain an Affinity Visa card that does not
function as a campus card.
• Issuers must provide an enrollment process
whereby cardholders can “opt-in” (and
qualify if dictated by the Issuer’s card
issuance criteria) for the Visa Campus Card.
• Those who choose not to receive the card, or
do not qualify, receive the standard campus
ID card.
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

7. 7
CARD COMPARISONS
Prepaid Visa Campus Cards have advantages over traditional Campus Cards and
Affinity Cards.
Visa Campus Traditional Affinity Cards
Card Campus Card
University Logo on
Card
✔ ✔ ✔
Plus/Interlink
Access
✔ X ✔
ID, Building
Access, Library
✔ ✔ X
On Campus
Micropayment
✔ ✔ X
Transactions
Off Campus
Merchant
✔ X ✔
Transactions
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

8. 8
CONSUMER PROFILE
Most students prefer debit cards, but they are also heavy cash users since few have
adequate credit history.
Share of Monthly Spending ($)
• 62% of students own a debit card and prefer
using it to other payment methods
Credit
• Debit represents the highest percentage of 12%
total monthly spending Debit
39%
• Cash usage is high due to inadequate credit Other
history and low financial awareness 8%
• 29% of students indicate they rarely / never
use debit for purchases
Check
4% Cash
37%
Sources: Visa Product Design Optimization & Pricing Sensitivity Study: Parents, Teens, College Students (Conjoint), 2010; Student Monitor, Financial Services, Spring 2011.
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

9. 9
ADVANTAGES
For students who already have debit cards, consolidation means convenience. For
students who use cash, a Visa Campus Card provides more flexible payment options.
CONTROL SECURITY CONVENIENCE
Direct parent access and Reduce frequency of One card for student ID
visibility to transaction cash withdrawals and and all transactions both
history and statements. usage. on campus and off
campus.
Cardholder, parents, Can be used during
university (for Financial international travel - Pay bills and have the
Aid), or employers can anywhere Visa is freedom to make credit
easily add funds. accepted. card purchases processed
as debit through the Visa
Automated loading for network.
monthly budgeting.
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

10. 10
BEST PRACTICES
Issuers must engage proactively with campuses and third party providers to manage
the campus card lifecycle.
First Year student registration initiates activities for issuing Visa
Campus Cards
Campus and issuers proactively communicate and promote card
functionality and terms
Issuers must provide educational support for students to increase
student awareness of money management skills.
Involved third parties handling payment card data are CISP compliant
Issuer works with the university to convert graduating campus
cardholders into Affinity card holder products
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

11. 11
HOW IT WORKS - ECOSYSTEM
Berkeley provides universities and colleges the ability to leverage existing
technology platforms, vendor networks, and ecosystem expertise with a single
point of accountability.
Compliance
Manufacturing New Technologies
and Mobile
Payment
Processor
Association
University / Financial
College Institution
Fulfillment Cardholder
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com

12. 12
Questions?
Contact Us
36 Toronto Street, Suite 1120, Toronto / 416.642.6924 / berkeleypayment.com