Demographics of horror

1. (Research) Assign 12:
Horror film target audience
By Adam, Zak, Marcus, Harry

2. a) Screen shot of Conjuring from pearl &
dean http://business.pearlanddean.com/audience_profile

3. b) Screen shot of conjuring demographic and psychographic from yougov
profiler https://yougov.co.uk/profileslite#/

4. Demographics of Possession Explanation Psychographics
Age: 15 - 24 This film is aged at a younger audience due to social
media promotion and the genre of Supernatural Horror.
Attitude:Good, curuous
Gender: Female Females find this film more appealing as it is counter
typical to the normal representation of women being
weak. In this film they are potrayed as strong willed
aginst the demon.
Values: Right wing political,Students, religious
Class: C2 The class of this film is middle to working class because
it applies to most of the nation.
Type: Young

5. Demographics of conjuring 2 Explanation Psychographics
Age: 18-30 Due to the idea of supernatural interference with the
world appeals to many different age groups.
Attitude: Relatable
Gender: Male and Female There will be a clear balance in the ratio between male
and female as the horror genre is appealing to a mass
audience.
Values: Right wing,family , Religious
Location: London Due to the mainstream of mass audience there Type:Young and Mainstream

6. Demographics of chainsaw
massacre 3
Explanation Psychographics
Age: 30-45 This is because this film is a sequel of old 80's
films.Therefore it appeals to films of people of that
time period.
Attitude: Curious, nostalgic
Gender:Male Males enjoy gore films more than females. Slashers. Values:left wing, cult classics
Class:C1D This is because it is a cheap film,can be seen in 3d and
not much story at all therefore no need for much
intelect or thinking.
Type:Older people, mass audience.

7. Demographics of World war Z Explaination Psychographics
Age: 16-30 Due the mass audience and the different aspects of
a zombie film relating to people of different ages.
Eg. Young aspects of survival that can relate to the
video games they play, The father characters
protecting their families relating to older men.
Attitude: Relatable as it foreshadows real life events
and chances of epidemics and pandemics.
Gender: Male As it has a lot of gory scenes, action and has little
detail in the story line, furthermore.In most of the
zombie films the protagonist is a male and that
appeals to the male audience.
Value:Family, Evolution
Location: London The spectacle of the big action pact zombie film
applies to a mass audience as it has easy story line
and generic conventions from other zombie/virus
films
Type: Young and middle aged.