Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)

1. Blogging & Social Media SEO Strategy Blogging efforts that help your overall SEO strategy

2. Agenda My Brief History Learning SEO SEO Knowledge & Skills The SEO Advantage Blogging SEO Advantages The Social Media Connection Blog Strategy Best Practices Viral Content Summary

3. My Brief History Chemist – Industry Chemist – Academe Teaching/Student Business Selling Computers Web Design / Development Employee w/Sidelines Web Design / Development SEO

4. Learning SEO “Angpinakamagandangpuhunansabuhay ay angiyongnalalaman”- Sabingnanayko. “Everyday is continuous learning”- Sabingtatayko

5. SEO Knowledge & Skills

6. The SEO Advantage Traditional (Tri-Media) TV Radio Print Internet Marketing Email Marketing Banner Advertising Search Marketing SEO PPC In Tri-Media, you rely on demographic data to find your target market. In SEO, the customers are looking for your product or service.

7. Blogging SEO Advantages New Fresh Content Link Bait Opportunities Content Syndication Opportunity for deep linking to main website pages Many blog platforms are nearly good with less work on on-page SEO out of the box “Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.” - Benj Arriola

8. The Social Media Connection Links from Social Media Often nofollow Sometimes uses AJAX Behind a login page But there are still some that are SEF. Larger network of people Interconnected Something in Common Personal Referral

9. The Social Media Connection Connection map called the social media broadcast system – by Catfish Comstock

10. The Social Media Connection Readers Blogs Website Links Visits/Links Ranking Ranking Visits/Links Ranking Ranking Customer Customers Links Join/RSS Links RSS Visits/Links Customers Votes/Likes Links Announce Update Users Search Engines Users Social Networks Connections Feeds Hub Sites Social Voting MicroBlogs/Status

12. More Links SEO

14. Blogging Best Practices Blog Strategy

15. Blogging A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. wikipedia.org It’s personal, there is an identity behind the voice. Unlike an Article or Press Release

18. Use Headings & Subheadings Blog readers scan before they read. Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.

19. Avoid the Great Wall of Text A picture is worth a thousand words. Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc. Good Practice: have at least 1 image per blog post. No Images Diabetes.Blog.com w/ Images DiabetesMine.com

20. The Hanging Thought Good use of the “read more” link. Main SEO advantage is minimizing duplicate content. Creatively entice readers to click on the read more link. Intriguing hanging thoughts can trigger the clickthroughs.

21. Consider Pagination When Needed Consider Pagination in super long blog post. For a very long blog post, people may feel lazy seeing a very long page. Using pagination gets people to read up to the end, and starts going to the next page without noticing they are reading a lot.

22. Viral Content Blog Strategy “It’s so good, you just want to tell someone about it.” - Benj Arriola

23. Good Content SEO Text Heavy, Descriptive, Keyword Rich. Article, Blog Post, Product Descriptions Think in Keywords Viral Content Article/Blog Post Image Video Downloads

24. Content Suggestions Target Emotions:Funny, inspiring, interesting, bizarre, good information, good research, new discovery. Topic Examples: Solving a problem, giving a solution Controversial post, conflicting ideas Always present both sides If you are on one side, state that it is only your opinion only and you can be wrong Invite readers to state their views Top list, trivia Anything that gives more money or saves money “Things not to do”, “how to not do” list. Inspirational / Motivational

25. Be Interactive Get user opinion. Invite feedback. End with a question. Reply to comments Enable comment discussions Enable comment avatars Plug-in for comment updates Keep comments spam free Invite to Subscribe to Feeds

26. Viral Suggestions Email a Friend Social Bookmarking Links Social Bookmarking Status Badge Embed Codes, Link Codes, Support/Fan Badges RSS Reader Links

27. Summary My Brief History Learning SEO SEO Knowledge & Skills The SEO Advantage Blogging SEO Advantages The Social Media Connection Blog Strategy Best Practices Viral Content

28. I want to start now! What do I do to start? Just do it.Start blogging without knowing how to do it well. And learn in the progress. Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads. Learn SEO, Affiliate Marketing, Link Selling, CPA along the way. It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.

29. Thank You Questions?