http://benchmarkemail.com/blogs/detail/how-facebooks-new-email-service-could-impact-email-marketing Facebook has introduced Seamless Messaging, combining SMS, Instant Messaging and Email in one inbox. Well, three inboxes. Find out what impact it could have on email marketers. http://benchmarkemail.com for all your email marketing needs

1. A discussion on
How Facebook’s New Email Service Could Impact Email Marketing.

2. Facebook has officially introduced the integration of Seamless Messaging for
Facebook users. The impact of this is potentially game changing for email
marketers everywhere.

3. Seamless Messaging integrates SS, instant message and email.
Conversation History is a thread based on individuals, not the subject.

4. The filtering system is of particular interest to email marketers, as there are
now three separate inboxes.

5. It’s still too early to see how Facebook users will make use of this new
system. A very critical metric will be the percentage of attention that each
inbox receives. If the Other inbox is able to compete for the user's attention
in a more equitable manner, then the impact on overall email campaigns
might well be negligible.

6. In the very near future, the focus for email marketers could shift towards
"becoming part of the family" for their @facebook customers through ever
increased relevance, appeal and bilateral communication. Shrewd and
forward-thinking email marketers will be able to profit handsomely from this
new landscape by converting their current efforts into an ever more "social"
pattern.

7. Watch the video on How Facebook’s Seamless Messaging Could Impact Email
Marketers.
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