3. Unlocking the Door
to the Chinese
Community
Enriching our Chinese audience worldwide
NTD believes that a world with a free flow of information is
essential for the well-being of everyone. We work toward this
goal by giving a true voice to the global Chinese community
and becoming a trusted source for information and knowledge.
4. NTD is the
THE LARGEST CORRESPONDENT NETWORK
Chinese Community
With 50 reporting teams worldwide, NTD has the
largest network of independent Chinese news cor-
respondents.
Based in New York City, NTD serves the US domestic and global
Chinese Community and provides unparalleled news coverage
and programming.
• Ground Breaking Journalism
• Quality Programming
• 24/7 Broadcast in the US and Around the World
5. Independent China
Expert
In China today access to uncensored news and information has never
been more coveted. This is what makes NTD the most valuable com-
modity to the global Chinese community. NTD provides unbiased
and unfiltered news and programming about China and China-related
issues.
• Broke the story about the SARS epidemic
• Broke the story about the melamine milk scandal
• One of the only Chinese television stations to provide
simultaneous translation of 2008 Presidential elections
6. Targeting the Chinese
Market
The Chinese demographic is one of the most sought after
ethnic markets.
• Fastest growing ethnic market in the US
• Most significant purchasing power
• Brand loyal
• Love of luxury
7. An Audience in their Prime
• Over 50% of NTD’s viewers are between the ages
of 20 - 44 (Median age 40 yrs. old.)
• Averge household income of over $75,000
• Reaches all Chinese backgrounds (Hong Kong,
Taiwan, China, etc.)
65+ <20
14% 14%
55-64
9%
20-34
45-54
29%
13%
35-44
21%
Data collected from NTD viewer survey.
8. Our Audience
11.3%
The ethnic Chinese community pres-
ents an attractive opportunity to grow
your brand. This population segment
is economically and culturally rich, and
very well educated. They are also tech-
nologically savvy and key purchasers in
a multitude of consumer categories.
9. Our Reach
NTD Television is the only Chinese in-language Television Network with a
US National 24/7 broadcast. 2 Million Chinese
Television Viewers in the US
• University of Maryland projected the total US Chinese
television audience at 2 million
• NTD has 508K US Chinese viewers nationally San Francisco New York
• 145K Chinese language viewers in NY Los Angeles
Houston
Methodology: Telephone survey from local white pages covering 5 boroughs of NYC. Sample size for viewership = 498
(Brooklyn, Manhattan, Queens), Sample size for specific program viewership = 326. Results projected to reflect NYC
Chinese population by age band.
10. PROGRAMS
World News
NTD’s flagship nightly news news magazine. Delivering breaking news
and need-to-know information about the world and Chinese communi-
ties worldwide. (English subtitles for your convenience.)
World News
China Forbidden News
Premier news on sensitive and challenging social, political, and economic
issues in China. Censored by China’s state-run media, Forbidden News
is all the news China and the world need to know, but do not have ac-
cess too. (English subtitles for your convenience.)
Click Today!
11. PROGRAMS
E*Star
A ‘must-see’ for viewers interested in fashion, movie, and celebrity
news. E*star’s variety segments bring you the latest stories from around
the globe. E-News presents sizzling entertainment news and gossip from
all over the world; E-Celeb brings you close to stars’ opinions and life-
styles; E-Fashion & Beauty showcases the hottest fashions and beauty
trends; E-Movie delivers upcoming movie previews; E-Life covers the
latest can’t-live-without merchandise and lifestyle, fulfilling your every
need and desire.
Click Today!
What’s Hot, What’s Not on the Chinese net. Blogs, websites, and lead-
ing trending feeds plus insightful commentary. It’s everything you need
to know about the world wide web in China.
China Forbidden News
12. PROGRAMS
Health & Wellness Education Living
Chinese Medicine Demystified The World of Education Life in North America
Happy to be Healthy The Journey to Chinese Characters Living 100%
Exercise for the Lazy Hello Nihao (Learning English) The Whispers of Life
Health and Healing with Dr. Noto Rainbow Bridges
Talking Chinese Medicine Learning Chinese is Fun
Chinese Literature Appreciation
Journey to the East
13. PROGRAMS
Travel Food Entertainment
Travel in the World Food Paradise E*Star
World Kaleidoscope Mrs. Q’s Kitchen Global Sports
Culture Odyssey Wandering Gourmand IQ Open
Across Europe Sweet Mercy TV Drama Theater
Australian Vision Young Talents
Hello Korea Royal Concert Hall
Beautiful Taiwan Traditional Chinese Story
Jet Lag Telling
Art Odyssey
14. Events
Chinese Classical Dance Global Cultural & Artistic Competitions
Vocal Since 2007, NTD has proudly presented the Global Com-
petition Series. Dedicated to the renaissance of traditional
Culinary culture, this series is a continuation of NTD’s effort to re-
introduce the essence and beauty of authentic Chinese cul-
Han Couture Design ture to the world, and in the process facilitate the exchange
of cultural ideas between East and West.
Violin
Photography
Traditional Martial Arts
Piano
Figure Painting
15. Shen Yun Reviving Traditional Chinese Arts
The world’s premier traditional Chinese performing arts
Performing Arts group, Shen Yun Performing Arts brings the glory of 5,000
years of Chinese civilization to life on stage through as-
tounding dance, touching music, colorful costumes and
breathtaking backdrops. NTD is the proud sponsor of
Shen Yun Performing Arts in New York, Washington DC,
San Francisco, Los Angeles, Ottawa and many other cities
around the world.
16. Commercial Production
NTD’s Production house Journey West Media can meet
all your commercial production needs.
• Commercial Creation and Production
• Translation and Localization
• Brand Integration
• Product Placement
Awaiting Paulio Photo
Production services are offered in Mandarin, Cantonese, English, Korean, Japa-
nese, Spanish, French, German and Russian.
Contact
advertising@ntdtv.com
17. Thank You!
We look forward to working with you.
If you have comments or questions, please
ask your sales associate. (or advertising@ntdtv.com)
