1. Hyper ISl and, Tream 4
Client: Post Office, UK
SMALL THINGS
DONE WELL
Dare, UK
Team 4
A Hyper Island
Project Assignment

2. Hyper ISl and, Tream 4
Client: Post Office, UK
Contents
Background
Task
Research
Insights
Technology
Human Touch
Solution
Future Steps

3. Hyper ISl and, Tream 4
Client: Post Office, UK

4. Hyper ISl and, Tream 4
Client: Post Office, UK
Challenge
“
MORE THAN
50%
OF THE NATION
THINK WE ARE AN
EFFORT
TO DEAL WITH
“

5. Hyper ISl and, Tream 4
Client: Post Office, UK

6. Hyper ISl and, Tream 4
Client: Post Office, UK
APPROACH
In-store
Observation
Reports, Psychology
& Research
Expert Sparring

7. Hyper ISl and, Tream 4
Client: Post Office, UK
APPROACH
Where can we have
the most impact?
Flagship - Crown - Local

8. Hyper ISl and, Tream 4
Client: Post Office, UK
APPROACH
People queue up because they
have unanswered questions.

9. Hyper ISl and, Tream 4
Client: Post Office, UK
APPROACH
INSIGHT:
The queue doesn’t end at
the counter, it starts there.

10. Hyper ISl and, Tream 4
Client: Post Office, UK

11. Hyper ISl and, Tream 4
Client: Post Office, UK
Strategy
Bring in-store expertise out of store.
Bring in-store human touch out of store.
Bring in-store care out of store.

12. Hyper ISl and, Tream 4
Client: Post Office, UK
Strategy
Smartphone Penetration, UK
45%
69%
Everyone
18-44

13. Hyper ISl and, Tream 4
Client: Post Office, UK
Strategy
To make sure we meet real human needs,
both practical and emotional, before
people arrive at the counter.

14. Hyper ISl and, Tream 4
Client: Post Office, UK
APPROACH
Human touch through
Technology

15. Hyper ISl and, Tream 4
Client: Post Office, UK

16. Hyper ISl and, Tream 4
Client: Post Office, UK
Solution

17. Hyper ISl and, Tream 4
Client: Post Office, UK
Solution
REVIEW THE CURRENT APP:

18. Hyper ISl and, Tream 4
Client: Post Office, UK
Solution
PREPARE
1. Determines type of parcel.
2. Shows information about different types of services
3. Gives you a price quote
LOCATE
1. Locates your closest branch based on position or search
2. Determines average queue time
3. Displays real-time queue

19. Hyper ISl and, Tream 4
Client: Post Office, UK
Solution
QUEUE
Camera connects to a counting unit which has a
98% accuracy. Detecting and recording entries,
exits, queues and waiting times.

20. Hyper ISl and, Tream 4
Client: Post Office, UK
THANK YOU
ERIK, BEN, PRISCILA, ALASDAIR, MARCO