This document outlines a three-step process for lowering Facebook cost per acquisition (CPA) using data: 1) Gather data insights on target audiences from Facebook insights, Google Analytics, and other sources. 2) Implement smarter targeting and account structure based on audience insights. 3) Aggressively optimize placement, targeting, creative, and other campaign elements using data to lower CPA. The document provides examples of insights gained, optimization tactics used, and substantial decreases achieved in CPA through this data-driven process.
3. Who Are Datify?
We’re a data driven
digital marketing agency
with specialisms in social,
data & search
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4. A Three Step Process
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23. Audience Gender & Education
@datifyuk | www.datify.co.uk | (+44)1733 865094
10,000,000
6,200,000
200,000
Potential Market
Male
Female
Unknown
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
In High School In College College Grad Others
Education Status
44. Example Optimization Rules
IF CPC => $0.5 then pause ad
IF Frequency => 5 then pause ad
If CPA =< $0.55 and Daily Budget = ‘reached’
then +20% to daily budget
If reach =< 1,000 and CPA =< $0.40 then +5%
to CPC
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46. Free Account Audit
Delegates can receive a free
advertising account audit
by visiting:
http://bit.ly/19hdSxZ
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47. Find Out More!
Get in touch on the below
details & also download
our free ebook by visiting:
http://bit.ly/19hdSxZ
@datifyuk | www.datify.co.uk | (+44)1733 865094