Example Content Analysis Insight

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The document contains various charts and graphs analyzing social media and content marketing performance metrics such as posts, page views, interactions, and engagement rates over time. The metrics are broken down by day, author, category, content type, and compared to competitors. Overall it analyzes historical trends and comparisons to benchmarks for optimizing performance.

Marketing

Example Data To Look For On Your
Site

@datifyuk | www.datify.co.uk | 01733 865094

Content Performance By Day
Posts

Average Page Views

12,000
10,000

40

8,000
30
6,000
20

4,000

10

2,000

0

0
Monday

Tuesday

Wednesday

Thursday

@datifyuk | www.datify.co.uk | 01733 865094

Friday

Saturday

Sunday

Average Page Views

14,000

50
Number of Posts

60

Author Performance
Posts

Average Interactions
250

16
200

Number of Posts

14
12

150

10
8

100

6
4

50

2
0

0
Tony

Sam

James

@datifyuk | www.datify.co.uk | 01733 865094

Elaine

Jenna

Average Social Interactions

18

Historical Performance
Average Social Interactions Per Post

Number of Posts

30
25
20
15
10
5
0

@datifyuk | www.datify.co.uk | 01733 865094

200
180
160
140
120
100
80
60
40
20
0

Average Social Interactions

Posts

Performance By Content Category
Posts

Average Page Views

20

25,000

Number of Posts

16

20,000

14
12

15,000

10
8

10,000

6
4

5,000

2
0

0
Social Media

e Commerce

Start Ups

@datifyuk | www.datify.co.uk | 01733 865094

Technology

Industry News

Average Page Views

18

The Data To Look For On Social

@datifyuk | www.datify.co.uk | 01733 865094

Performance By Content Type
Posts

Engagement Rate

20

1.40%

18
Number of Posts

14

1.00%

12

0.80%

10
8

0.60%

6

0.40%

4

0.20%

2
0

0.00%
Status

Link

@datifyuk | www.datify.co.uk | 01733 865094

Photo

Video

Engagement Rate

1.20%

16

And Competitors…

@datifyuk | www.datify.co.uk | 01733 865094

Performance By Content Category
Posts

Average Interactions

25

100

20

80
70

15

60
50

10

40
30

5

20
10

0

0
Social Media

e Commerce

Start Ups

Technology

@datifyuk | www.datify.co.uk | 01733 865094

Industry News

Content
Marketing

Post Interactions

Number of Posts

90

www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094

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Example Content Analysis Insight

1. Content Data Example

2. Example Data To Look For On Your Site @datifyuk | www.datify.co.uk | 01733 865094

3. Content Performance By Day Posts Average Page Views 12,000 10,000 40 8,000 30 6,000 20 4,000 10 2,000 0 0 Monday Tuesday Wednesday Thursday @datifyuk | www.datify.co.uk | 01733 865094 Friday Saturday Sunday Average Page Views 14,000 50 Number of Posts 60

4. Author Performance Posts Average Interactions 250 16 200 Number of Posts 14 12 150 10 8 100 6 4 50 2 0 0 Tony Sam James @datifyuk | www.datify.co.uk | 01733 865094 Elaine Jenna Average Social Interactions 18

5. Historical Performance Average Social Interactions Per Post Number of Posts 30 25 20 15 10 5 0 @datifyuk | www.datify.co.uk | 01733 865094 200 180 160 140 120 100 80 60 40 20 0 Average Social Interactions Posts

6. Performance By Content Category Posts Average Page Views 20 25,000 Number of Posts 16 20,000 14 12 15,000 10 8 10,000 6 4 5,000 2 0 0 Social Media e Commerce Start Ups @datifyuk | www.datify.co.uk | 01733 865094 Technology Industry News Average Page Views 18

7. The Data To Look For On Social @datifyuk | www.datify.co.uk | 01733 865094

8. Performance By Content Type Posts Engagement Rate 20 1.40% 18 Number of Posts 14 1.00% 12 0.80% 10 8 0.60% 6 0.40% 4 0.20% 2 0 0.00% Status Link @datifyuk | www.datify.co.uk | 01733 865094 Photo Video Engagement Rate 1.20% 16

9. Facebook Engagement Rates Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December

10. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity

11. Daily Mentions & Content Mentions Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094

12. And Competitors… @datifyuk | www.datify.co.uk | 01733 865094

13. Blog Engagement Comparison Average Content Interactions Our Brand Competitor 100 90 80 70 60 50 40 30 20 10 0 @datifyuk | www.datify.co.uk | 01733 865094

14. Performance By Content Category Posts Average Interactions 25 100 20 80 70 15 60 50 10 40 30 5 20 10 0 0 Social Media e Commerce Start Ups Technology @datifyuk | www.datify.co.uk | 01733 865094 Industry News Content Marketing Post Interactions Number of Posts 90

15. www.datify.co.uk info@datify.co.uk @datifyuk 01733 865094

Example Content Analysis Insight

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Example Content Analysis Insight