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Digital Marketing For
Hospitality
Sinoquet Baptiste
Ponchaut Benjamin MBA2B
Djeuda Franck
Texte
Collaborative Commerce - C-commerce
Definition
« Optimization of supply and distribution channels in
order to capitalize upon the global economy and use
new technology efficiently.
A new focus for organizations attempting to become
more profitable and competitive. Collaboration
promotes fresh views of suppliers, competitors and
customers. The goal is for a business to move away
from production and sales, shifting towards the
integration of various businesses »
»
Collaborative
Commerce
Companies
In
Hospitality
Air BNB
• Cheaper Than Hotel
• Smarphone apps
well done
• More rooms available
than hotel
Uber Pool
• Sharing Cab
• More friendly
• Price
Excuse My Party
• Lets present it First
You want to host a
party in your house and
make people pay for it,
excuse my party offer
this possibility.
• Competitor to bar
• Friendly
What does BnBSitter permit
owners to do?
Comfort owner
Provide cleaning for owner apartment
Deal with customer for the owner
Is there a role for hotel companies in
collaborative accommodation providers?
• Hotels have been leader on the accommodation market and its obvious that’s they
will need to figure out a new way to compete collaborative businesses such as Airbnd
and house trip.
• Rent the house of someone started long time ago it just increase because
Technologies facilitate the communication and the possibility to book.
• Last point does a customer who use AirBNB was a customer who was going to
Hotel?

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Session 2

  • 1. Digital Marketing For Hospitality Sinoquet Baptiste Ponchaut Benjamin MBA2B Djeuda Franck
  • 3. Definition « Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently. A new focus for organizations attempting to become more profitable and competitive. Collaboration promotes fresh views of suppliers, competitors and customers. The goal is for a business to move away from production and sales, shifting towards the integration of various businesses » »
  • 5. Air BNB • Cheaper Than Hotel • Smarphone apps well done • More rooms available than hotel
  • 6. Uber Pool • Sharing Cab • More friendly • Price
  • 7. Excuse My Party • Lets present it First You want to host a party in your house and make people pay for it, excuse my party offer this possibility. • Competitor to bar • Friendly
  • 8. What does BnBSitter permit owners to do? Comfort owner Provide cleaning for owner apartment Deal with customer for the owner
  • 9. Is there a role for hotel companies in collaborative accommodation providers? • Hotels have been leader on the accommodation market and its obvious that’s they will need to figure out a new way to compete collaborative businesses such as Airbnd and house trip. • Rent the house of someone started long time ago it just increase because Technologies facilitate the communication and the possibility to book. • Last point does a customer who use AirBNB was a customer who was going to Hotel?