Wifi ad solutions

1. 2/17/2017

2. Contents
ABOUT S-WIFII.
WIFI AD SOLUTIONII.
OUR SOLUTIONIII.
CASE STUDYIV.
2/17/2017 2

3. I. ABOUT S-WIFI
2/17/2017 3

4. ABOUT S-WIFI
20,000,000 active users and more
3,500 hotpots 400 locations 15 cities & provinces
S-wifi in Vietnam Market
2/17/2017 4
I.

5. 2015 2016 2017 (unit: million)
+ inventory
User Inventor
y
InventoryUser Inventory User
1
5
2,5
10
4,5
12
 Opportunity to approaching 1/3 internet users in Vietnam
20,000,000 active users and more
3,500 hotpots 400 locations 15 cities & provinces
I
ABOUT S-WIFI
Inventory
2/17/2017 5

6. ABOUT S-WIFI
Hospital
University
Coffee Shop
Airport
S-wifi in Vietnam Market
2/17/2017 6
I.

7. Total satisfied through access internet
Friendly with Splash
page and landing page
S-wifi Users satisfied with Free S-wifi
ABOUT S-WIFI
2/17/2017 7
I

8. ABOUT S-WIFI
REAL AUDIENCE
Who are Wifi Users?
2/17/2017 8
I.
Youth –
Student
Age: 18 - 22
Doctor/ Patient/ Patient’s
Home/Parents with kids
Age: Un-define
Youth/ Officer
Age: 16+
Business
Person/Traveler
Age: 16+
Coffee ShopUniversity Hospital Airport

9. ABOUT S-WIFI
30%
36%
18%
16%
18-24
24-34
35-44
44+
12%3%85%
46% 54%
Device
Gender
Age
Who are Wifi Users?
2/17/2017 9
I.

10. Basic Insights Collected & profile user
100% connected
everywhere
63% 18 to 34 years
60%
Are
males
18-34
Age
28% 18 to 24 years
45% 25 to 34 years
15% 36 to 45 years
12% More than 45 years
60% Android
Users
25% iOS
15% other
85%Using a mobile
device
Peak Hours
are
8 am to 10 pm
ABOUT S-WIFI
2/17/2017 10
I

11. ABOUT S-WIFI
Youth Family Public
Frequency
Online
time
2:00 20’ 45’
80% using
wifi everyday
90% using wifi
1 time / 2
weeks
80% using wifi
1 time / 3
weeks
Average using
2 hours per
time
Average using
20 minutes per
time
Average using
45 minutes per
time
Basic Insights Collected
2/17/2017 11
IV

12. ABOUT S-WIFI
Demographic
Device Ownership, Gender, Age,
Income.
Technographic
Device Ownership, Device Usage Pattern,
Device Characteristics: type, price, OS...
Geographic
Location Proximity Patterns
Behavioral
Interest - Content Consumption
Intent - Mobile Ad Interaction
Audience Personal
2/17/2017 12
I.

13. II. WIFI AD SOLUTION
The New Way To Communication
2/17/2017 13

14. Wifi Ad Solution
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS
ONLINE
ADVERTISING
LOCATION
BASE
MOBILE
MARKETING
II.
2/17/2017 14

15. S-wifi signal Login See an advertising Getting connected Landing page
Re login 60 minutes
User Journey on the splash portal
Connect Login Click to Ad Explore Brand Platform
Wifi Ad Solution
2/17/2017 15
II.

16. SSID name: Free S-wifi
Login to
Interval expires: 60 minutes
Banner/ Poster
Download App
Watching TVC
Complete
form/survey
Claim voucher
Play game
Use internet
How Does It Work ?
Wifi Ad Solution
2/17/2017 16
II.

17. What advertiser can do?
2/17/2017 17
Type of ad productII.
more and more
new Ideas
http://demo.s-wifi.vn/banner-type/

18. Scratch banner Drive to store Animation banner
Wifi Ad Solution
Type of ad product
2/17/2017 18
II.

19. Sake TVC Sampling
Wifi Ad Solution
Type of ad product
2/17/2017 19
II.

20. III. OUR SOLUTION
 Solution
 Case study
 Report
2/17/2017 20

21. OUR SOLUTION
1. Wifi Ad + Social
2. Wifi Ad + Email + Mobile
3. Wifi Ad + Drive to Store
• Awareness
• Increasing recognition, interactive
• Engagement
• Loyalty
4. Wifi Ad + Location base
5. Wifi Ad + Retargeting
6. Wifi Ad + Retargeting on omni-channel
• Purchase
• Loyalty
• Awareness
• Loyalty
• Remind user
• Discovery
• Engagement
• Loyalty
• Awareness
• Loyalty
• Remind user
The New Way To CommunicationIII.
2/17/2017 21

22. SSID name: Free S-wifi
Login to
Interval expires: 60 minutes
Banner/ Poster
Watching TVC
Complete
form/surveyClaim voucher
Play game
Use internet
OUR SOLUTION
1. Wifi Ad + Social
2/17/2017 22
III.

23. OUR SOLUTION
2/17/2017 23
Answer funny questionIII.

24. OUR SOLUTION
2/17/2017 24
III. Login FaceBook

25. Get Message/get
voucher, code
discount
Use Internet,
Report with
Impression & Cick
Register
No
Yes
Get code discount
via email/SMS
Report with data
Use discount
code
Yes
End
Login to
Send
email/ SMS
Serve
2. Wifi Ad + Email + Mobile
OUR SOLUTION
2/17/2017 25
III.

26. SSID name: Free S-wifi
Login to
Banner/ Poster
Watching TVC
Complete
form/surveyClaim voucher
Play game
3. Wifi Ad + Drive to Store
Store online
Map to Store
Offline Store Offline
OUR SOLUTION
2/17/2017 26
III.
E-commerce
site

27. 4. Wifi ad + Location Base
OUR SOLUTION
 Get message from saleman
 Banner/ Poster offline
Login wifi
Get
Message
Action Share
Sharing
 Get message Promotion
 Register/Screenshot
Get voucher/discount code/….
 Offline Purchase
 Save code
2/17/2017 27
III.

28. WiFi Events Types
We Enable Brands To Be Successful
Exhibition / Fair Events Art Performance
Activation Conference Special event
OUR SOLUTION
2/17/2017 28
III.

29. Wifi Ad for event
OUR SOLUTION
2/17/2017 29
III.
Get Message
Send email to join
event
Get remind for
the event
Add
calendar
Yes
End
Login to
Send
email/E-
invitation
Join the
event
Login FB
To check in/
Share
Use internet;
Report
impression, click
Use internet;
Report Email
Use internet;
Report
impression/click
Use internet;
Report
No
Yes Yes
No No
Login to
User
User
http://demo.s-wifi.vn/quytest/calendar

30. 2/17/2017 30
OUR SOLUTION
Demo banner on Android devicesIII.

31. 2/17/2017 31
OUR SOLUTION
Demo banner on IOS deviceIII.

32. OUR SOLUTION
Hospital
5. Retargeting on S-wifi’s network
2/17/2017 32
III.

33. OUR SOLUTION
6. Wifi marketing & Retargeting on Omni-
channel
O…
B…
B…
A…
A…
F…
M…
Laptop
Tablet
Smartphone
Normal users Access to wifi S-Wifi society users S-Wifi society users
Targeted S-wifi Users
connected to Internet
through any wifi system
Retargeting
2/17/2017 33
III.

34. New channel
On – Site Experience
Powerful channel
Real time
Full Content No competitor
Right
audience
Relevant content Right Touch-point
Multi type of interactive
Advertising
Full
advertising
Digital promotion Interactive
game
Proximity Survey External link
Right location
OUR SOLUTION
Strength
2/17/2017 34
III.

35. OUR SOLUTION
Objectives
Consistent with multiple marketing objectives
2/17/2017 35
III.

36. Engagement
Discovery
Standard SliderAnimations Video
Scratch
effect
Mini
Game
Shake Selfie Interactive
Video
Call
Lucky
Draw
Voucher
Banner Types
Survey
Type banner
OUR SOLUTION
2/17/2017 36
III.

37. OUR SOLUTION
1. Wifi Ad + Social
2. Wifi Ad + Email + Mobile
3. Wifi Ad + Drive to Store
• Awareness
• Increasing recognition, interactive
• Engagement
• Loyalty
4. Wifi Ad + Location base
5. Wifi Ad + Retargeting
6. Wifi Ad + Retargeting on omni-channel
• Purchase
• Loyalty
• Awareness
• Loyalty
• Remind user
• Discovery
• Engagement
• Loyalty
• Awareness
• Loyalty
• Remind user
The New Way To Communication
2/17/2017 37
III.

38. 2/17/2017 38
BRANDS MAY SUIT
FMCG
F&B
Education
Electronics
Technology
Pharmacy
Heath care
Medical Service
FMCG
F&B
Real Estate
Automobile
Banking
Game
Banking
Real Estate
Automobile
Tourism
Hotel& Restaurant
Game
III.
Coffee ShopUniversity Hospital Airport

39. OUR SOLUTION
DEDICATED
Monthly reach 90,000 -180,000 visits.
P A C K A G E S
CPC
CPV
CPA
CPI
DCD
CPC
Drive traffic to website, microsite, fan
page, etc...
CPV
Increase exposure of TVC
CPA
Collect data, survey about products / brands.
Acquire registration for event, sampling.
CPI
Acquire installation of mobile app.
B A N N E R S
FORMAT
Fullscreen
SIZE
640 x 960 px, < 150 Kb
QUANTITY
Maximum 5 banners /
campaign
SUPPORT
Support interactive banner
DEMO
http://demo.s-wifi.vn/banner-
type/
S-WIFI QUOTATION
2/17/2017 39
III.

40. OUR SOLUTION
WIFI MARKETING TARGETING
BUYING
METHOD
TIME IMPLEMENT METRICS
THIRD PARTY TRACKING
(GOOGLE SORTLINK)
UNIT FROM TO IMPRESSION CLICK
VIEW
(15s)
CTR
UNIQUE
USER
CONVERSION
RATE
CLICK LINK
UNIVERSITY
PHASE 1: survey Age: 20+, AB CPC 5-Dec-16 10-Jan-17
308,560 149,296
48.38%
99,136
48.38%
129,189
https://goo.gl/t
puC8m+
PHASE 2: Video 15s Age: 20+, AB CPV 19-Dec-16 15-Jan-17
113,673 29,904 35,521
26.31%
32,987
31.00%
35,260
https://goo.gl/S
51Va4+
PHASE 2: Video 32s Age: 20+, AB CPV 23-Dec-16 15-Jan-17
108,401 38,597 37,519
35.61%
33,099
35.00%
27,534
https://goo.gl/
ANiaYN+
PHASE 3: Scratch banner Age: 20+, AB CPC 28-Dec-16 15-Jan-17
90,324 47,643
52.75%
21,512
52.75%
42,605
https://goo.gl/R
5XuCk+
All 5-Dec-16 15-Jan-17
620,958 265,440 73,040 186,734 234,588
 Implement Metrics & Third Party Tracking
Demo Report Final
2/17/2017 40
III.

41. OUR SOLUTION
90,324
47,643 42,605
21,512
Impression Click Sortlink Unique user
Impression: 90,324
Clicks : 47,643
CTR: 53%
Data:
21,512
Tracking by Account online
2/17/2017 41
III.

42. OUR SOLUTION
Tracking with Third party
2/17/2017 42
III.

43. IV. CASE STUDY
2/17/2017 43
Link: http://demo.s-wifi.vn/banner-type/

44. 63%
CASE STUDY
OUR CLIENT
2/17/2017 44
IV

45. CASE STUDY
2/17/2017 45
CTR:
25 %
Total Clicks
30,433
Total Impressions
119,940
Huggies

46. Enfar A+
CASE STUDY
Impression: 7,019
Clicks: 976
CTR: 17%
Data: 269

47. CASE STUDY
2/17/2017 47
Impression: 185,616
Clicks: 106,957
CTR: 58%
Kotex

48. THANK YOU !
Contact: Bella Phạm – Account Manager; Mobile: 0902756582; Email: taipt@s-wifi.vn
www.s-wifi.vn2/17/2017 48