1. Q3. EVALUATION
Have connections to the TV and radio They keep an eye on the
Influential stations as well as the internet competition (what’s new?)
Has 80 brand names
Don’t have an easy listening
covering a number of
They have contact details on their magazine to produce
different interests
website so that you can contact
them; e.g. office, production,
Allows my magazine
editorial, advertisement, etc. It is accessible through
BAUER to sell world wide
Facebook and other social
MEDIA Gives them the network sites and not just
The magazines they They only sell indie
chance of publishing through a search engine
produce have an age Creates music magazines
a monthly magazine
range of about 15 – 75 competition for They have over three
years old IPC Media and hundred magazines in
others fifteen countries They have magazines in which
Most of the magazines they people can subscribe to over the
produce are produced on a internet
weekly basis
They are the owners of both Q
magazine and Kerrang
I chose BAUER MEDIA overall, because they were the ones who’d help me most, especially since they don’t have an
easy-listening genre or a monthly magazine. This will also create more competitions between themselves as well as
others who produce a monthly magazine or produce magazines of an easy-listening genre, as well.