1. Mr Brightside
Pitch
By JAR Productions

2. http://www.youtube.com/watch?v=JriMd9BLxXA

3. THE VISION
Our band is made up of Matt (Keyboard and
Vocals), Alistair (Drums), Joe (Bass), and Jordan
(Guitar). They will be performing throughout the
video as it will be made up of performance and
narrative concepts.
The narrative for this video will be played out by
Joshua Smith, Lauren Worley, and Ashley Pemberton.
This will show a rocky relationship which comes to
head when Lauren starts to cheat on Joshua. The
band will appear at points where the narrative is
taking place to link them together.

4. BRAND IMAGE
• The impression of a product held by real or
potential consumers.

5. LOCATION
The locations we will be using are:
• Field (houses as backdrop)
• Music practice room
• Main stage
The locations we may also use are:
• Civic Hall stage

6. COSTUMES
The costumes which will be worn by the band are:
• White shirt, black trousers and black tie (Red tie for
Matt)
• Black jeans and white shirt
The costumes which will be worn by the actors are:
• Red dress and attire for Lauren
• Casual clothes such as jeans and a t-shirt for
Joshua and Ashley

7. THEMES
We thought that the song ‘Mr Brightside’ had a few
themes such as love, betrayal, lies and stalking and
we hope to reflect this in our music video by
showing it through the actors or the bands
emotions.

8. TARGET AUDIENCE
Our target audience for our music video is going to be
teenage males and females aged 13-17 as shown
through our market research we have done. We
hope to meet this by using age appropriate actors,
this is why we changed Rebekah to Lauren to cross
the bridge between the actor and bands ages. The
locations will be places which the target audience
will recognise, like fields, parks and stages.
We went against what the target audience wanted in
the questionnaire for the rebellious image, and
hope it is for the best.