You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
2. Who Is Rebecca Wardlow?
Social Media & Google+
Expert
Google+ City Expert
Social Media
Speaker, Trainer &
Consultant
Social Media Instructor at
Kishwaukee College & Rock
Valley College, Joliet Junior
College, Heartland College
Web Design &
Development since 1998
eCommerce Project Mgr.
Proud mom of 5 kids
3. What We Will Cover
How to craft and optimize
your profile
How to target companies
and connect with the
right people
How to find competitor
and industry information
Crucial LinkedIn etiquette
How to establish yourself
as a industry expert
The best ways to promote
yourself and your
organization in LinkedIn
groups
4. Why Should You Use LinkedIn
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !
7. Optimize Your LinkedIn Profile
Do
Use a current photo
Use a professional
headshot
Use a recognizable
picture
Dress in appropriate
attire
Do Not
Use a graphically
enhanced photo
Wear inappropriate attire
Use a logo as a profile
picture
Use an older picture –
keep it current
8. Optimize Your Contact Information
Do
Do Not
Connect your Twitter
Use company Website or
account
Personal Website for
your links
Add titles to your
website links to generate
Use your twitter profile
interest
as one of your website
links
9. Customize Your LinkedIn URL
Customize your LinkedIn
URL for email
signatures, social sites
and business cards
How to edit your LinkedIn URL
Edit Profile >click edit next to
LinkedIn URL (under your photo)
> Your Public profile URL (right
column) – Click Customize your
public profile URL
17. Endorsements
Endorsements quick and
easy way for connections
to endorse yours skills
Endorsements should
never be requested.
Give endorsements to
other people who you
would like an
endorsement from.
Never give an
endorsement to someone
you don’t actually
endorse.
19. How To Get Recommendations
Write a recommendation
for one of your contacts
LinkedIn will suggest that
they write one for you in
return.
20. Grow Your Network
Sending Requests to Connect
Accepting a Request to Connect
Adding New Connections
Tools to Help Grow Your Network
TopLinked.com
Outlook Social Connector
LinkedIn Email Signature
LinkedIn Mobile App
LinkedIn Search Widget (Mac computers)
26. First Degree Connections
Message them whenever you can (but don’t waste
their time)
Ask them an expertise-request question via InMail
Create a LinkedIn question and direct it to a number of
the first-degree connections you want to develop
relationships with
Connect with them and interact with them on Twitter
Meet up with them in person for lunch, coffee or
drinks
Get close enough to friend them on Facebook
31. Find New Customers
Use Company Search to
follow and visit their
company page.
View their employees &
position on LinkedIn.
You can connect directly
with the decision makers.
Check out your shared
connections and look for
a person to introduce
you.
32. Target Who’s Viewed Your Profile
How do you know who is
interested in you?
They viewed your
LinkedIn profile
This is a great time to
connect with new people.
33. LinkedIn Groups
Create or join a group
Ask questions and answer questions.
Build relationships, don’t sell your products or
services.
Focus on how you can add to the conversation.
34. Network from the outside
Network your way through a company
Look at company employees
Get Introduced feature
Send InMail
37. LinkedIn Etiquette
Don’t send a mass
request for
recommendations and
endorsements.
No personal updates, cat
pictures, or “thoughts
and prayers.”
Funny’s OK; tasteless isn’t.
Personalize connection
requests and other points
of contact.
It might be time to update
that photo.
Be accurate with your
work info.
Avoid oversharing.
Don’t vague-bash your
company or co-workers.
Avoid phantom connecting
38. Showcase Your Expertise
Investing time in building
your personal brand
Allocate a slot on your
calendar and make it
recur every day of the
workweek
15 minutes per day
1.
2.
3.
4.
5.
6.
Find thought-provoking articles
Follow one new Influencer
each day
Read 'Your News’
Add a new topic
Like & Be Liked
Become a Groupie
Arrow next to edit profile > Manage public profile settings
Adding a profile photo makes your profile 7x more likely to be found In searches
Looks more professional when it’s customized
Use KeywordsLinkedIn indexes keywordsKeep your summary fresh. Updated content is importantInclude Contact details
Edward Jones has an approved template for SKILLSThink KEYWORDS
PortfoliosPresentationsPhotos & VideosCan be added to Summary, Experience and EducationAdding visual elements will drive traffic to source
Skills & Expertise allows you to showcase your experienceEndorsements allow your connections to quickly and easily certify or endorse yours skills
Endorsements should be freely given! Never requested
By giving someone a recommendation, they will feel inclined to recommend you.
Share articles that you’ve read recently, blog posts you’ve written, and updates on your professional projects, in an approximate 3-2-1 ratio.
There are millions of people on LinkedIn to connect and do business with, and the more efficient you can make the LinkedIn platform work, the more time you’ll have for growing your network and and profiting from it. Building relationships and closing business is what it’s all about, so the time to get organized is now before your number of connections gets too overwhelming. you can send bulk emails to everyone in a Tag category.Staying organized on LinkedIn will allow you to spend more time building relationships with your connections.
After you warm up first-degree connections, you can turn their second-degree connections into first-degree connections via introductions, or simply by emailing or phoning them and mentioning the first-degree connection.
Numbering these tags will keep the sales funnel stages together in order in your Tags list.
filter the newsfeed to show only news from new connections.First make sure you’re looking at the newsfeed by clicking on Home. Then look down until you see “All Updates” and choose “Connections” from the drop-down menu.
Imagine, being just an email away from that C-level executive that carries the company checkbook and can make buying decisions, or imagine connecting with the HR manager or recruiter for a company you’re interested in working for that’s looking to fill positions. That’s exactly what LinkedIn does.
Remember, we’re on a social networking site, so being social is imperative to your LinkedIn success, especially in groups.You can start a discussion in one of the LinkedIn Groups you’ve joined. Just be sure to be helpful, not salesy.Focus on how you can add to the conversation. Don’t focus on your own company and its offerings. Remember that your profile has all that information in it. You can mention your company’s specialty, but it’s better to make that 10-20% of the content you share. Make sure the other 80-90% is about helping the other person solve his or her problems.If your company hasn’t started its own LinkedIn Group, consider creating one.
Add images to your posts
When you start doing Advanced Searches, you’ll need to use your definition of what a high-quality lead is for you or your company:Who are the buyers in the companies you sell to?What’s their job title?What’s their seniority level?How big is their company?Are they in specific industries?
Find thought-provoking articles from LinkedIn Influencers to read and share with your network.Follow one new Influencer from the 'All Influencers' tab each day.Read 'Your News’ LinkedIn PulseAdd a new topic in Channels “LinkedIn Pulse”Like & Be Liked - Spending a few minutes every day going through your news feed and liking, commenting, or sharing any valuable articles your network has shared.Become a groupie - Be strategic about the groups you join. LinkedIn allows you to join 50 of groups, so choose wisely and leave any groups you have already joined that have not been very active or beneficial.