Record Stream Profit

@BeThereGlobal martin@bethereglobal.com +441730 894500
© BeThere Global Ltd. 2013 1
…turning conference content
into profitable hybrid events

Martin Shepherdly
CEO and Co-Founder BeThere Global

Six examples
1. Global merger
2. Technical / marketing conference
3. Medical association education
4. Global congress
5. European congress
6. Public sector annual conference

@BeThereGlobal martin@bethereglobal.com 01730 894500
2 hour global launch of new company
Live audience of 500 in London
Audiences watched live stream on
big screens in Manila, Paris and
Singapore
2 streams – standard and HD
Skype ‘loop back’ from Manila, Paris
and Singapore
Available on demand within 1 hour of
event completing (for USA time zone)
© BeThere Global Ltd. 2013 41. Company Merger

Simply branded page
Indexed Agenda (archive)
Switch to HD stream
Downloadable content
Low cost, timely communication
with global audience
© BeThere Global Ltd. 2013 51. Company Merger

Live webcast of General Sessions
of annual EMEA developer
conference in Amsterdam
7000 concurrent remote viewers
Speaker presentations and app
demonstrations
Multiple camera input via vision mixer
© BeThere Global Ltd. 2013 62. Technical marketing conference

Viewable on mobile devices
including Playbook and older
BlackBerry devices
On demand recording available
within 60 minutes of event
concluding
© BeThere Global Ltd. 2013 72. Technical marketing conference

Minimum 3 x 2 day courses per year
Supports mission…
“…to improve women’s healthcare
services through the provision and broad
dissemination of the highest quality
education and research information
around ultrasound in obstetrics and
gynaecology”.
© BeThere Global Ltd. 2013 83. Education – medical

Often feature live ultrasound
scans
quality of image critical
Live stream when physical
attendance is over-
subscribed
additional revenue
3. Education – medical

Scale of the opportunity
3,800 SQL Server professionals
attended
PASS has 120,000 members in 188
countries
PASS TV - 18,000 hours of video was
consumed by 3,500 unique viewers
Substantial income achieved from
selling on demand recordings
© BeThere Global Ltd. 2013 104. Global Congress

3 day congress plus pre
conference sessions
17 breakout rooms
Keynote & selected sessions
streamed live
PassTV studio
Continuouslive webcasting
for 3 x 12 hour days
(content repeated overnight)

Studio chat show, social media
reports and updates, interviews
with key speakers, exhibit hall
visits, competitions etc.
Hosts in temporary studio created
a natural ‘buzz’, bringing physical
and virtual audiences together

Workshop took place at end of 3
day conference
Full day of recording broken into
separate lectures
Revenue through selling access
Chapterised sessions
Slide indexing to assist useability
and navigation
© BeThere Global Ltd. 2013 156. Technical / academic workshop

Three generators of
revenue
1. Selling content
2. Sponsorship and advertising
3. Additional content paid for by others

© BeThere Global Ltd. 2013 191. Selling content
Live
streaming
On demand
streaming
Downloads
Physical
media
Profit
Retain control and measurement Lose control and measurement
• Pay per view
• Subscription
• Pay per event, stream,
session or speech
• Low storage and data
transfer costs
• Pay per view
• Subscription
• Pay per event, stream,
session or speech
• Low storage and data
transfer costs
• As per streaming
• Premium price for
convenience
• Higher duplication and
distribution costs
• As per streaming
• Premium price for
convenience
• Higher duplication and
distribution costs

Strong Appeal to sponsors and advertisers as likely to be highly specialised
niche audience
How?
On page branding, mentions in communications materials
Pre, mid and post roll advertising – e.g. Associations Congress
Logos and colours can be featured within player – e.g. Advantec Internet
Physical media branding – e.g.PASS USB sticks
Market research (e.g. integrated polling) – see demo
© BeThere Global Ltd. 2013 202. Sponsorship and advertising

Exhibitor theatre – upsell
Studio – paid for interviews
Pre produced “on-subject” documentaries and reports
…other ideas we are yet to think of!
© BeThere Global Ltd. 2013 213. Additional content paid for by others

Thank you
@BeThereGlobal
martin@bethereglobal.com
www.bethereglobal.com

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